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Asus Apologizes For Misprinted Evangelion Motherboard (videocardz.com) 116

Posted by msmash from the tough-luck dept.
Asus recently launched a special edition Rog Maximus Z790 Hero EVA-02 motherboard, but the company misspelt "Evangenlion" on it -- adding an extra "n" on the I/O heatsink. From a report: Despite being just a single letter, ASUS acknowledges that this error on a $700 motherboard is significant enough to warrant replacement, likely at no additional cost to the users.

ASUS has officially stated that users who find the typo on their motherboards unacceptable can reach out to ASUS support for guidance on the replacement process. Notably, there is no indication of a dedicated service to handle these replacements on behalf of users. So users will be asked to disassemble their motherboards themselves.
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Asus Apologizes For Misprinted Evangelion Motherboard More

Asus Apologizes For Misprinted Evangelion Motherboard

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  • ebay valve of the miss printed ones?

    • Re: (Score:2)

      by Pascoea ( 968200 )
      For a $700 retail board, if Asus is going to replace them, they are going to want them back. And if it's just a heatsink, they'll rework the boards and shelve them as warranty replacement units. Whether anyone is willing to NOT take the exchange, stick a $700 board on the shelf until the "ebay supply" levels out and people figure out if they are willing to pay more for these mistakes, I guess will be seen. I, personally, wouldn't. But I'm not the sort of person that has a 6 or 7 figure amount of spare c

      • Re:ebay valve of the miss printed ones? (Score:5, Informative)

        by Pascoea ( 968200 ) on Wednesday November 15, 2023 @10:26AM (#64007057)
        Nevermind. I read the article. (Yeah, I know.) They aren't warrantying the whole motherboard, the are offering to send the customer a new heatsink they can install.

        • Can't they etch a fancy aluminum sticker to put over it.

          I can't imagine anybody would really be bothered enough by this to make the effort of dismantling their PC to change it.

          • Which makes it cheap to be generous.

          • Yes, put a sticker on a heat sink. That won't ever cause problems.

          • Re: (Score:2)

            by Pascoea ( 968200 )
            You wouldn't think so, but some people are weird. Especially the kind of people that will spend $700 on a cosmetically enhanced motherboard. I didn't read THAT much into the article, but it made it sound like that's what made this motherboard "special", that it had fancy branding on it. I didn't read enough to figure out if there were actual performance benefits of this board vs a non-special-edition one.

          • I can't imagine anybody would really be bothered enough by this to make the effort of dismantling their PC to change it.

            On the contrary - I assume this is some sort of weird tie-in with the anime Evangelion. If so, I'd guess pretty much all the buyers will want it fixed (because who would even buy it other than fans of the anime?)

      • I wonder sometimes about the people who care what their motherboards look like...

        • Re: (Score:2)

          by suutar ( 1860506 )

          Hey, you want the colored LEDs to be lighting up something worth looking at through the plexiglass case wall!

    • I can't imagine that the target market for $700 anime themed gaming motherboards is all that large. When I build a new gaming PC, I try to shoot for a $150 model from a reputable brand with adequate expansion slots. That's becoming tougher, now that some motherboards disable PCI-E slots if you use the M.2 expansion slot next to them.

    • Like the upside-down airplane stamp?

      I think an old motherboard is a more onerous heirloom.

  • So Asus is now using Generative AI to design motherboards?

    • So Asus is now using Generative AI to design motherboards?

      Looking at the picture in the link, I'm inclined to agree.

      • So Asus is now using Generative AI to design motherboards?

        Looking at the picture in the link, I'm inclined to agree.

        I think you are correct - Looks like "every crayon in the box" design to me. Who the hell finds that butt ugly design impressive or attractive anyhow?

        • I like it.

          • I like it.

            You might like this too, it's the auto version of that mobo https://constative.com/wp-cont... [constative.com]

            Anyhow, taste is a subjective thing, so if you like it - get one. I'd go for the one with the typo - might be a collectable some day.

            • I would enjoy seeing that car in a parade.

              I like the motherboard, but the anime it's themed on is a descent into depressing madness, which was not pleasant and not nice to remember. I'd rather have a motherboard based on Howl's Moving Castle if we're going in that genre.

    • Sound like they put weebs' favorite words in a hat and picked one.

    • >> Generative AI to design motherboards?
      Nope. They use Degenerate NI. (Natural Intelligence)

  • Coffee not kicked in, read as: (Score:4, Funny)

    by Tablizer ( 95088 ) on Wednesday November 15, 2023 @10:11AM (#64007007) Journal

    "Anus Apologizes For Misprinted Evangelical Motherboard"

  • "enthusiast" PC market has gotten ridiculous (Score:4, Insightful)

    by ZorinLynx ( 31751 ) on Wednesday November 15, 2023 @10:18AM (#64007029) Homepage

    I remember when it used to be about the highest performance, quietest cooling, sleek designs, nice looking cable routing, etc...

    Now it seems to be about how much RGB lighting you can cram into a case and big garish unnecessary skins on motherboards and other components. There's enough extra crap on that Asus board to probably hurt thermal performance rather than help. It doesn't even look that good; it's tacky as all hell.

    I wish this industry would get back to the basics. I feel like if I want to buy a machine that doesn't look ridiculous, I have to buy a Dell or something like that.

    • It's like the dumb kids who put stickers all over their cheap, crappy import and spend $8,000 to make an $11,000 car worth $3,000.

    • My ASRock motherboard has two different connections for different kinds of RGB strip... but I don't have to use either of them.

    • The RGB "trend" has been around since at least 2010. I agree that the enthusiast market is full of over-designed, under-engineered products, but this isn't new to the space.

      • Re: (Score:2)

        by GuB-42 ( 2483988 )

        And before the RGB trend, people used to put cold-cathode tubes in their PCs. We got to RGB lighting as surface mounted RGB LEDs with their matching controller became cheap and widely available.

        I'd say the trend of flashy PCs started in the late 1990s or early 2000s, with LAN parties I guess. Component manufacturers weren't on the trend yet, and more of it was handmade, but the market for all sorts of crap to pimp your PC was definitely there.

    • Re:"enthusiast" PC market has gotten ridiculous (Score:5, Insightful)

      by Echoez ( 562950 ) * on Wednesday November 15, 2023 @10:27AM (#64007067)

      I probably sound like a boomer too, but who cares what your GPU or RAM looks like? It's inside of the case! You're never going to see it. I can't even imagine buying a motherboard with decorations on it THAT WILL BE INSTANTLY COVERED by wires and other components. Anyone who takes ASUS up on their generous offer to replace the motherboard should say no. Just deal with it and chuckle over the whole dumb situation.

      • Most PC cases made within the last 10 years have windows so you can see the cool hardware that you spent $$$ on, and the cables are routed behind the motherboard for airflow and aesthetics. You don't sound like a boomer, just someone who doesn't understand the PC enthusiast landscape.

        • >> Most PC cases made within the last 10 years have windows
          Stop buying shitty consumer hardware.

          • Re: (Score:2)

            by Flavio ( 12072 )

            We're talking about DYI enthusiasts assembling their own desktops from parts. If you're against enthusiasts building their own PCs, then I don't understand what you're doing on Slashdot.

            • Re: (Score:2)

              by stooo ( 2202012 )

              Doesn't mean you should buy bad quality consumer HW.
              You can assemble much better machines from robust surplus company HW.

        • >> Most PC cases made within the last 10 years have windows
          Use Linux...

      • I mean let's be fair this motherboard has all those features, 90A power handling, 2x Thunderbolt 4, full heatsinks, by all accounts this is a top end performance board.

        It may be aesthetically garish but this is a specific product for a very specific customer. There are gobs of generic high end boards for the non-Eva fans even from Asus.

        • Re: (Score:2)

          by jd ( 1658 )

          It's not top-end performance unless the motherboard is immersed in mineral oil that's cooled with an air conditioner.

      • My dedicated flight sim setup has the pc right behind the seat, with a big window showing off the parts. There are no wires showing. Any decent case today will have holes for hiding the wiring. Hell the only wires are the gpu feed lines, and they are minimized and fed through the back. No sata cables at all in it.

      • I can't even imagine buying a motherboard with decorations on it THAT WILL BE INSTANTLY COVERED by wires and other components.

        if you're buying an aptiva pc from IBM in the 90s, sure.
        buy today's gaming PCs have windows, interior lights, and cable management features (i.e., great majority of cables are hidden behind the motherboard) so the mobo tends to be visible.

        a bit dumb? you bet. but at least understand it before criticizing it.

      • The mis-printed versions will be collector's items!

        I mean, the kinds of people who buy stupid crap like this take pride in being offbeat. Why hide a mistake when you can flaunt it?

    • If you'd like to experience some additional pain try their "Armoury Crate" application.

    • Re: (Score:3)

      by DarkOx ( 621550 )

      The RGB and lighting stuff has been around for 20 years now. IIRC people started sticking cold-cathode lamps around fans and such back in like 1999 or so and various lexan and clear case products followed shortly after. More dynamic lighting options appeared as commercial products in the span of few years after.

      What happened is "normmie" games came over from consoles into the PC gamer space. While the computer geeks enjoyed a few lamps here and their to show off expensive kit they'd spent a months salary

    • it's that modern hardware is so complex there isn't much room for the mobo builders to customize. Plus they're all made in the same handful of mega factories anyway. So stuff like this is the only thing they've got to differentiate themselves.

      It's a sign of maturing tech. As tech matures it becomes more and more banal...

    • I think the smaller, the quieter, the more hidden and out of the way, the better. I'm looking at the screen, not the lights in your display case.

    • Kids who haven't developed taste yet can still just flood their case with rainbows. Easier now than ever, really. That's not who this motherboard is for, though, and it isn't what enthusiasts consider cool anymore -- it's just as gaudy to them as it is to you.

      This part is going to be integrated into a really meticulously designed case with every part working together to create a theme that goes beyond just color. It'll perfect out of sight cabling, custom run water cooling, probably some action figures hang

    • Re: (Score:2)

      by AmiMoJo ( 196126 )

      It's the industry driving it. There isn't a huge amount of variation between motherboards with the same chipset. They can compete at the high end with more complex power delivery circuits, but beyond that RGB and novelty branding are all they have left.

      Cases are much the same. There are some exotic ones, but for the most part the choice of which box to put your motherboard in comes down to aesthetics.

  • How can you misspell something that not a word to begin with?

    • Evangelion is trans*literated* from Greek.
      You're probably more familiar with its English trans*lation*: good news or gospel.

    • How can you misspell something that not a word to begin with?

      Except it was a word with a specific spelling with historical usage. That is why we know it was misspelled in the first place.

    • Re: (Score:2)

      by Junta ( 36770 )

      Because it's already a word that's been around for 3 decades? The only audience for this ludicrous price are fanatics of that series...

    • Re: (Score:2)

      by Ksevio ( 865461 )

      Are brands like a new concept to you? Someone selling you a copy of MicroSofft Windows wouldn't raise any red flags?

  • Conversation at ASUS...

    What happen?

    Someone set us up the bomb.

    We get signal!

    what!

    main screen turn on.

    it's you!!

    How are you gentlemen!!

    All your base are belong to us.

    You are on the way to destruction.

    What you say!!

    You have no chance to survive make your time.

    ha ha ha ha.

    - Zero Wing [youtube.com]

  • Man, if they care about that, they better have every single jumper block, pin/plug/jack, option on the board labeled well where its not obscured by a capacitor.
    • It just makes me think of the number of times I have seen a motherboard that had labels on a jumper block Im looking for that are obscured by some component or just poorly placed.

    • Why? Are headers named after pop culture references that people paid a premium to see?

    • Re: (Score:2)

      by Mal-2 ( 675116 )

      They most likely provide a passthrough connector that fits over the jumper block. This is common even with cheaper motherboards -- mine was under $100 and included one. You wire everything in the case to the connector, then plug the whole thing into the motherboard at once. If you need to do maintenance, you can pull the connector off and not have a mess of dangling cables you have to sort out again.

      There will still be other jumpers to deal with that aren't part of that block, but this addresses what is, by

  • Am I'm the only one who finds a name like this a little bit unfit for marketing electronic goods?
    What are they selling next? Quran(n) powered fans?

    • Re: (Score:2)

      by Junta ( 36770 )

      This is specifically targeting Enthusiasts wanting to pay fanatical homage to the Evangelion anime. I don't know if there's *that* huge a target market, but it aligns with at least one niche of 'nerdiness'.

    • I think the word you're looking for is In(n)jil. Injil is Arabic for gospel.

  • You really must hate nature and the world to ask for a replacement.
    • they are replacing a small piece of aluminum. they aren't going to open new mines and factories in your back yard.

      • What's the point? How often do you look at your motherboard if ever? And AFAIK they are also replacing the boxing, so no, it's not just a small piece of aluminum.

        This is fucking stupid madness. Admit the mistake, have a good laugh, move on.

        Geeks could leave it for luls.

  • Serves them right. (Score:2, Interesting)

    by necronom426 ( 755113 )

    They once refused to replace my graphics card that was under warranty because the supplier (who no longer existed) had bought them from another country. How is that my problem? I bought a card that failed under warranty, so it should have been replaced.
    I'm really pleased that this is going to cost them loads of money. I hope people ask for new ones.

    • You bought a grey market product. What that usually means is the product has come to you through a chain of questionable custody, across international boundaries. And usually because of elongated times between manufacturing and distribution, they can't tell if you are sitting on a disguised refurb or not. I feel for you, but for my whole life it's been understood that grey market meant questionable warranty coverage. It was the price you paid for the price you wanted.

      And with the large numbers of graphics c

      • I just went to a computer shop and bought a card from them. Nothing unusual from by perspective. I had no way of knowing how the supplier got it, or how it would affect my warranty.

  • This is a PR exercise where they are trying to convince us that they are so concerned with perfection that they will correct trivial things like a spelling mistook (sp!). I doubt that this be be reflected in more serious (technical) issues where their kit is not doing what it should.

    • Re: (Score:2)

      by GuB-42 ( 2483988 )

      The entire point of this particular motherboard compared to the rest of their product line is the Evangelion branding.

      So yes, misspelling "Evangelion" is a big deal.

  • In an age where reducing waste should be a priority this is ridiculous

    • Re: (Score:2)

      by djgl ( 6202552 )

      Nah, they probably replace the heatsinks of the returned boards to sell them again.

      Back in the A7V133 days ASUS sent a passive heatsink for free because the chipset fan died way too early.

  • There is a market for genuine items with mistakes. Look at currency and stamps with printing errors, they're very collectable. If I had one of the boards I'd keep it and use it but protect it so it stays in good condition and then watch if it becomes collectable and valuable in a few years.
    • Yep, just keep it in it's box and shelve it in a safe place if you are young. In a few decades there will be a market for collectors. Well that, or a bunch of fakes with the N hand stamped.

  • Ukraine versus Russia? Small conflict. Israel versus Palestine? Who cares... The real question is why is Asus so quiet on Asuka vs Rei.

    Afraid to pick a side?

  • Custom gaming computers, for some customers, are not just systems to run games on, they are also display objects. Many PC components now cater to this, with cosmetic features ranging from engraving to lighting. Some customers are willing to pay a lot of money on how their computer looks. This particular motherboard caters to such customers, and it is 100% correct of Asus to make good on their error, as how the motherboard looks is exactly the point of this particular version.
  • These will become much valued collector items.
  • [joke]How can anyone misspell 'Evangelion?' Maybe they didn't watch NGE. Perhaps they should subject their board printers for this model to the full season of NGE, so that they don't misspell 'Evangelion' twice...[/joke]

  • I'm not the target audience here, so I don't really know how much that misspelling "offends" their customer base... but my first instinct is to say, if you have one of the misprints, keep it. After all, what real harm does the misprint do? And if most people return theirs -- or if there weren't very many in the first place, which I imagine there weren't -- than you have the potential for a collectors item that's maybe worth a lot more than the non-misprinted version, some number of years down the road.

    I mea

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