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CAPTCHA Using Ad-Based Verification 174

Posted by samzenpus
from the more-human-than-human dept.
mk1004 writes "Yahoo news has an article explaining how the text-based CAPTCHA is giving way to ad-based challenge/response. It's claimed that users are faster at responding to familiar logos, shortening the amount of time they spend proving that they are human. From the article: 'Rather than taking just a mere glance to figure out, recent studies show that a typical CAPTCHA takes, on average, 14 seconds to solve, with some taking much, much longer. Multiply that by the millions and millions of verifications per day, and Web users as a whole are wasting years and years of their lives just trying to prove they're not actually computers. This has led many companies to abandon the age-old system in favor of something not only more secure, but also easier to use for your average Webgoer: Ad-based verification, which can actually cut the time it takes to complete the task in half.'"
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CAPTCHA Using Ad-Based Verification

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  • Re:translation (Score:5, Informative)

    by arthurh3535 (447288) on Friday February 22, 2013 @01:51AM (#42976427)

    Time to dump Yahoo, I only still use it for the spam filter which it has been good at but if it expects me to look at ads I will stop using it.

    I ran into a nasty 'ad-captcha' that was at least 10 seconds long before it would give the option to 'solve' the captcha. All the time an inane, loud commercial played for something I would never buy.

    Yeah, great job annoying people even _more_.

  • Re:ads (Score:2, Informative)

    by wmbetts (1306001) on Friday February 22, 2013 @02:37AM (#42976639)

    I dunno why he's getting down modded. I'd rather be told click on the coke ad than type something I can hardly read. Then again I have trouble seeing so I might not represent the majority.

  • by Pale Dot (2813911) on Friday February 22, 2013 @03:04AM (#42976729)

    Time to dump Yahoo, I only still use it for the spam filter which it has been good at but if it expects me to look at ads I will stop using it.

    The news was by Yahoo, not about Yahoo. The company could still be among those planning to adopt the technology, but this isn't mentioned in the news story.

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