dasButcher writes "Is a conventional signature-based antivirus technology dead? Trend Micro CEO Eva Chen says no, but more is needed. Her answer: reputational analysis. Not a bad idea, but many have tried and failed to make this type of approach work. We've seen it all before: RBLs, integrity grading, etc. What will make this different? If we're not careful, Trend Micro might give us all a bad Web reputation. "