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Challenges To Microsoft For 2006 224

TekkenLaw writes "Directions on Microsoft, a site which claims to be 'the only independent organization in the world devoted exclusively to tracking Microsoft', has published a list of 10 challenges for 2006 for Microsoft as a company. Top strategic issues in all areas of operation from OS to gaming are covered." From the article: "Windows Vista could offer large organizations improvements in software development, security, reliability, systems management, and user interface. However, public demonstrations have been full of cool graphics effects and consumer features that probably turn off more IT staff than they attract, and sales of Windows upgrade rights to corporations have been disappointing. In 2006, Microsoft has to settle on a feature set for Vista that appeals to enterprises, explain clearly what that feature set is, and reveal what PC hardware and other infrastructure corporations require to reap the benefits." Actually presented in a fairly respectful way, it's interesting to see the overall picture we've reported on for the past year condensed down into one page.
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Challenges To Microsoft For 2006

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  • by RingDev ( 879105 ) on Tuesday December 27, 2005 @11:59AM (#14345119) Homepage Journal
    "However, public demonstrations have been full of cool graphics effects and consumer features that probably turn off more IT staff than they attract"

    With the exception of Windows application developers who have been battling with GDI(+) for the last 10 years. The new graphics core of windows has been needed for a long time now.

    -Rick
  • Firefox (Score:2, Insightful)

    by HUADPE ( 903765 ) on Tuesday December 27, 2005 @11:59AM (#14345120) Homepage
    Nowhere in the article does it even mention Firefox or indeed, any browsers at all. I would say that fighting for market share of browsers is now (again) a real challenge for Microsoft.
  • by digitaldc ( 879047 ) * on Tuesday December 27, 2005 @12:02PM (#14345141)
    #1 Convincing people that their software truly allows people to innovate and create (as it does in some countries,) yet at the same time doing the opposite by censoring and restricting users in other countries.

    http://technology.guardian.co.uk/online/weblogs/st ory/0,14024,1506602,00.html [guardian.co.uk]
  • by SatanicPuppy ( 611928 ) <Satanicpuppy AT gmail DOT com> on Tuesday December 27, 2005 @12:05PM (#14345161) Journal
    I mean, one of their goals is "Take Vista into the Boardroom"...A reasonable company would say, "Make sure Vista gets released this year."
  • Promises, promises (Score:3, Insightful)

    by bradbeattie ( 908320 ) <bradbeattie@@@alumni...uwaterloo...ca> on Tuesday December 27, 2005 @12:08PM (#14345186) Homepage Journal
    Windows Vista could offer large organizations improvements in software development, security, reliability, systems management, and user interface.

    Wow! Look at that long list of positive attributes! I almost forgot that (A) it isn't out yet and (B) Microsoft has set a precedent against having those things. Look, until its widely released we won't really know the impact of Vista. Until then, it's just promises, promises.
  • Don't screw it up! (Score:4, Insightful)

    by bms20 ( 827647 ) on Tuesday December 27, 2005 @12:15PM (#14345231)
    Actually, I'm a bit worried that they will wreck what is great about windows: Its the same (for the most part) where ever its installed. It might be hard for the slashdot community to recognize a non-computer expert, but there are a lot of them. Many of them run windows XP in the 2000 look-alike mode - specifically so that they need not learn a new "look and feel". MacOS concentrates on bling only - and this is where it fails - general users don't want zoom up icons, pan out desktops etc. What they want is just a simple environment that looks good and works the way they expect it to - and with M$ changing this it could cause many more people to stick with XP or win2k then they expect. I really wish that they'd fix the security in XP, and improve it rather than concentrate on the bling. -Brett
  • by inphinity ( 681284 ) on Tuesday December 27, 2005 @12:17PM (#14345243) Homepage
    With the exception of Windows application developers who have been battling with GDI(+) for the last 10 years. The new graphics core of windows has been needed for a long time now.

    True, but don't you think a new file system, API structure, or network stack would bring even more dev/IT people to the table? Consumer sales are nice, but it's IT sales that drive the industry.

  • by llthomps ( 470748 ) on Tuesday December 27, 2005 @12:22PM (#14345270) Homepage
    MacOS concentrates on bling only - and this is where it fails - general users don't want zoom up icons, pan out desktops etc.

    Have you ever used Mac OS? The bling is there, of course. But the Mac OS right now is considerably more robust (and predictable, for that matter) than Windows has ever been in its history.
  • by Tony ( 765 ) on Tuesday December 27, 2005 @12:25PM (#14345290) Journal
    So, you're saying Microsoft is the McDonald's of computing? I'd have to say you are right. It's're everywhere, the most-used, not very good for you, give syou diarrhea, and really doesn't taste that good. But, it's everywhere, and people (who are afraid of change), choose to use it because it has familiar icons.

    I always considered Microsoft Windows the Budweiser of operating systems, but being the McDonald's is about the same.
  • by JanneM ( 7445 ) on Tuesday December 27, 2005 @12:30PM (#14345324) Homepage
    True, but don't you think a new file system, API structure, or network stack would bring even more dev/IT people to the table?

    But just how well do they integrate with non-MS systems? Like it or not, but having multiple systems is increasingly the reality, and nobody will want to support or develop for something that can't be transferred or interfaced with other systems.

  • by truthsearch ( 249536 ) on Tuesday December 27, 2005 @12:30PM (#14345325) Homepage Journal
    OS X does not concentrate on bling only. But I won't argue the point with someone who obviously hasn't used it much.

    ANY OS will look the same on every machine. I can put gnome on 1000 desktops and make it look identical across every one. But many people adjust visual settings to their tastes. And that's a good thing for individual users. It makes them more productive. Windows changes UIs with every major release, and all I see is users struggling to adjust. I've gotten many people to switch from Windows to OS X and none of them are disappointed.
  • by C0rinthian ( 770164 ) on Tuesday December 27, 2005 @12:33PM (#14345343)
    What they want is just a simple environment that looks good and works the way they expect it to
    You know, that's exactly how I would describe MacOS.
  • by toddbu ( 748790 ) on Tuesday December 27, 2005 @12:34PM (#14345351)
    Consumer sales are nice, but it's IT sales that drive the industry.

    Well, depends on how you look at it. Microsoft displaced IBM in corporate American because it had broad consumer appeal. Some of those consumers are IT people, and they in turn help drive the decision making process for their companies. So you need broad consumer appeal.

    Personally, I think Microsoft has fallen down by focusing too much on corporate America. Don't get me wrong - I'm not an anti-corporate guy and this isn't a corporate bashing session. It's just that if you look at Microsoft's early history, it was all about "sticking it to the man". Word processors, once the domain of large systems, was pushed to the desktop, along with spreadsheets and other corporate applications. I worked in a company where we effectively neutralized our big iron with a single desktop application. So for Microsoft to now ignore the average Joe and focus exclusively on what large companies need is totally stupid. What Microsoft needs to do is return to its roots and continue to focus on what the consumer really needs - a machine that just works. No more reboots, spyware, rootkits, or spam. Plug it in and it runs. If Microsoft could build a PC that's as reliable as my refrigerator then they would once again be in a dominate industry position.

  • by Anonymous Coward on Tuesday December 27, 2005 @12:39PM (#14345386)
    "I would add to the list, cut down on the number of different versions of Vista."

    The many versions of Vista appear to be there to try to give an artificially generated sense of value for the high cost of the complete version of the system. Like they have been trying to do with the overseas version - with little success it appears.

  • by Anonymous Coward on Tuesday December 27, 2005 @12:43PM (#14345421)
    10. Stop sucking so bad
    9. Do more testing
    8. Stop sucking so bad
    7. Be more open with your code base and licensing
    6. Stop sucking so bad
    5. Stop sucking so bad
    4. Get a foam chair for Steve Ballmer. In fact, get everyone foam chairs and start having Ballmer Fridays where employees can release stress on each other.
    3. Don't be too hasty to start any more new projects; you need to put a lot of energy into existing projects to make them better....with one exception: A Microsoft breakfast cereal with crunchy window banners and marshmallow blue screens could put a couple more dollars in your pockets.
    2. Stop being evil
    1. It's 2006!!! Where is my flying car!?!?
  • Respectful? (Score:5, Insightful)

    by Uukrul ( 835197 ) on Tuesday December 27, 2005 @12:43PM (#14345423)
    Windows Vista could offer large organizations improvements in software development, security, reliability, systems management, and user interface. However, public demonstrations have been full of cool graphics effects and consumer features
    This isn't be respectful, this is an advertisement.

    It's like when you have a job interview and they ask you to say something "bad" about yourself.
    The answers are "You work too hard", "You often take on more work than you should", "You make too many demands on yourself", ...very bad indeed.
  • by TheBogie ( 941620 ) on Tuesday December 27, 2005 @12:44PM (#14345428) Journal
    Pissing off the EU is a very easy thing to do. The EU puts harsh and irrational restraints on all businesses. This is why there is > 10% unemployment in France, Germany, etc. When they stop strangling business with their laws things will get better for them.
  • by MSFanBoi2 ( 930319 ) on Tuesday December 27, 2005 @12:53PM (#14345484)
    Never mind the fact that your install of Sendmail doesn't have 1/5th the features of Exchange 2003 that most companies use quite often and are dependent on. Who needs calendaring?
    Who needs wireless email?
    Who needs single instance storage?
    I can go on and on... Sendmail is good as a mail gateway service, but not much else for a real company.

    Perhaps if small businesses like the one you worked for bothered investigating Select and Enterprise agreements (which do exist for even smaller companies) the costs for upgrades is very small over three years.
  • by SatanicPuppy ( 611928 ) <Satanicpuppy AT gmail DOT com> on Tuesday December 27, 2005 @01:00PM (#14345550) Journal
    I agree with you, but you're comparing apples to oranges. The pointy hairs all want shared calendars and the other flashy sparkly crap that Exchange provides.

    Open source still does not have a good answer to Exchange...You can say Phpgroupware and such, but try to convince people who've used Exchange to use those products? It's seriously uphill, because even though they're cheaper, they just don't work as well on the user end, no matter how well they perform on the server end.
  • Re:Firefox (Score:3, Insightful)

    by TopShelf ( 92521 ) on Tuesday December 27, 2005 @01:12PM (#14345639) Homepage Journal
    That's because in the grand scheme of the business, the "browser war" is a border skirmish that has very little to no effect on the bottom line. Delivering Vista to market and actually getting businesses on board with it is far more important.
  • by mattwarden ( 699984 ) on Tuesday December 27, 2005 @01:23PM (#14345722)

    Actually, a lot of people buy McDonalds because it's cheap and they can have "dinner" for about $3.

    Bye bye, analogy.

  • by bob2cam ( 90501 ) on Tuesday December 27, 2005 @01:24PM (#14345731)
    The whole concept of making something visually appealing and powerful seems to be lost on many Linux/Windows techies. That accounts for why IT doesn't understand the visual value of Windows Vista while consumers will love it. But eventually, IT will upgrade. They always do.
    As a matter of fact you could keep the article and republish it every time a new Microsoft OS upgrade is released cause' every time an upgrade is released the media predicts the same thing. For following "blah blah blah" reasons, no one going to move from (take your pick, 3.0,3.1,3.11,W95,w98,w2000, wXP) to the latest and greatest. Eventually, everyone does, they just take their time.
  • by Luscious868 ( 679143 ) on Tuesday December 27, 2005 @01:24PM (#14345733)
    "If Microsoft could build a PC that's as reliable as my refrigerator then they would once again be in a dominate industry position."
    Apple has already done it but price and compatibility matter. As long as a Dell w/ Windows is cheaper than a Mac w/ OS X companies that run Windows will probably continue to run Windows. It has it downsides, but I think for most corporate types unless there is a large cost savings they think the devil you know is better than the devil you don't.
  • by Andy_R ( 114137 ) on Tuesday December 27, 2005 @01:26PM (#14345758) Homepage Journal
    It seems that rampant Xenophobia is alive, well and being modded up on Slashdot.

    As a business owner located in the EU, I'd be very interested to see evidence of any 'harsh and irrational restraints' that I'm under, as I'm not currently aware of any.

    The EU monopoly abuse laws that Microsoft are so dismissive of are pretty much exactly the same as the US, it's just that we might actually be enforcing them.

    As for unemployment rates, our 4.7% unemployment rate here in Britain is lower than the 5.5% in the USA. The high rates (which are lower than 10% according to the US Govt. [bls.gov]) in France and Germany have far more to do with local left-wing economic policies and the absorption of communist East Germany respectively than EU-wide laws.
  • by Todd Knarr ( 15451 ) on Tuesday December 27, 2005 @01:31PM (#14345796) Homepage

    There's one challenge missing from the list, and it's probably the biggest one. It's related to getting Vista into the boardroom, but distinct in a number of ways. It is: convince the CFO that he'll see a positive ROI on the upgrade within 2 years.

    That's going to be a hard sell. The CFO remembers the last round of licensing changes, where Microsoft promised that those expensive licenses would cover all the upgrades and then released their major upgrade just after the license coverage ended. IT remembers too, but the CFO had to sign the checks. The CFO also remembers that the Win2K upgrade is only a year or so old, less if they went to XP, and the company hasn't recovered the costs of that yet. He's also going to be looking at the cost analysis from his IT guys, backed up by vendor quotes, for upgrading the hardware in his company to the bare minimums for Vista, and wondering where in the budget he's going to find that big a chunk of change. And last but not least, he's going to be looking at the analysis by the IT guys of what Vista will give that they can use that they don't already have, and despite all Microsoft's hype and whiz-bang features very few of them actually show up for the users. With the economy not so hot and investors demanding profits, the dog-and-pony extravaganza will have a hard time competing with the dollar signs.

  • by gad_zuki! ( 70830 ) on Tuesday December 27, 2005 @01:42PM (#14345869)
    Only on slashdot would that comment be considered insightful.

    Where are you going to get your groupware from? Don't like paying for exchange, then pay for something like *shudder* Scalix.

    Exchange isn't just an email server, it also does groupware, unlike Sendmail. If your company only does email and bought Exchange then guess what? Its your company's fault for buying a Lexus when all they needed was a Hyundai. Sorry, but you can't blame MS for this one.
  • Clever admins... (Score:1, Insightful)

    by Anonymous Coward on Tuesday December 27, 2005 @01:49PM (#14345926)
    ...are precisely what any corporate organization (larger than mom & pop size IT shops) explicitly DO NOT WANT anymore!!!!

    In 2006, corp management wants their IT operation to be able to be run by $24K/yr kids with associates degrees as PC techs. They are sick and fed up with paying large salaries to highly trained, seasoned veteran IT professionals who will invariably position themselves in ways to enforce their own job security and keep the corp at their mercy (ala BOFH, etc). Corp management wants cheap, replicated, easily replaceable IT drones... all of whom can do each others' jobs with point & click GUI Windows with little brainpower needed. Either that or they *WILL* outsource to overseas and/or "hosted" service providers where they can hold a legal contract over the heads of their IT suppliers. A new revolution is brewing in the IT world in the USA, and those who hold advanced degrees, certifications and years of experience in the biz will soon start finding out thet their corporate employers are about to begin a new phase of revolt against them.
  • by dpilot ( 134227 ) on Tuesday December 27, 2005 @02:01PM (#14346014) Homepage Journal
    "Left unattended, each could ultimately interrupt Microsoft's 25+ year run of growth and profits and leave the door open for younger, smaller, and more nimble competitors."

    And the problem with this is????

    It appears that what they're trying to say is that by addressing these Top 10 Challenges, Microsoft can prevent "younger, smaller, and more nimble competitors" from gaining a foothold in the marketplace. In other words, if Microsoft simply rests on its current monopoly status and continue to mis-execute, they're going to have some serious competition.

    I still fail to see a problemhere , except for Microsoft shareholders and IT managers who have unwisely over-bought into Microsoft monoculture.

    Or maybe they should rejuvenate yet again, and smash the competition, yet again. That'll make computing better for all of us. Right?
  • by tres ( 151637 ) on Tuesday December 27, 2005 @02:07PM (#14346054) Homepage

    Who needs calendaring?

    Using Sendmail does not imply that calendaring is not available.

    One quick google search using "outlook calendaring open source" yielded this among other items:
    http://openconnector.org/ [openconnector.org]


    Who needs wireless email?


    Hmmm... I guess need Exchange to read email on my wireless phone. Guess I'll have to tell my people that they can't send emails to me any longer because we use Sendmail as our MTA.


    Who needs signle instance storage?


    Not me.

    Who needs to resurrect messages from a corrupt data store?

    Not me.

    Who needs to figure out how to keep the mail server running once you've filled the disks with a massive file that you can't move to a larger disk (because it's being accessed)?

    Not me.

    Who needs to figure out why people intermittently can't connect to the Exchange server anymore when all the licenses are used?

    Not me.

    Who wants to deal with departments of employees calling with the same question while you wait for more client access licenses to be purchased?

    Not me.

    Who wants to figure out how to upgrade from SBS to an even more expensive version of Exchange (only to find out that you can't "upgrade")?

    Not me.

    I can go on and on.

    Exchange is a fine product for some limited settings. For the rest of us, there are feature-for-feature open source alternatives that will work with Outhouse. They don't entail rediculous licensing problems inherent in Exchange and are engineered better.

  • by po8 ( 187055 ) on Tuesday December 27, 2005 @02:11PM (#14346068)

    Huh. The three items I think of as the top MS challenges for 2006 weren't even on the list.

    1. Come to terms with the international market on pricing and control. Foreign governments are increasingly unwilling to have the hand of a US corporation around the neck of their IT infrastructure. At the same time, potential non-governmental customers in foreign countries, who have traditionally defaulted to pirated MS software, are reacting to increasing MS pressure to pay untenable sums for crippled SW versions by fleeing to Linux in droves. The international market is very important in 2006, because the US market is fairly saturated and the Vista upgrade is not looking like it will take off that soon. Finding an international strategy that continues to capture real (non-pirated) market share without compromising US strategy may be MS's toughest 2006 challenge.
    2. Develop a strategy for dealing with Open Source. In 2006, Linux, Firefox, and OpenOffice will again gain some percentage points on the desktop in the US and especially internationally. In the past, these gains have come at the expense of old-school UNIX; they're now starting to erode MS's customer base. Microsoft has a lot of options for dealing with this problem in 2006. It can: try to use its patent power to cripple open source; embrace open source and try to find business models that let it continue to make money; ignore open source until it's a bigger threat; try to use its illegal monopoly power to keep open source from going mainstream; embrace, extend, extinguish; etc. However, the worst thing it could do in 2006 is to continue to mix elements of all of these strategies to form an incoherent whole. MS incoherence so far has been a key contributor to open source success at their expense.
    3. Figure out how to deal with US governments. By avoiding the consequences of their illegal monopoly conviction a few years back, Microsoft has put themselves in a position where the US Federal government is constantly breathing down their neck. While the President and key administration officials have acted to shield MS so far, this is a precarious position to be in for another year. Meanwhile, state and local governments are finding open source a quite attractive alternative. Since governments are a driver for enterprise software due to interoperability, and since governments have a lot of power to influence MS business practices, MS needs to get their US government relations in order. 2006 would be a good time.
  • by jschoenberg ( 828313 ) on Tuesday December 27, 2005 @07:13PM (#14348501)
    You are really just pointing out the differences between the ITPro/Geek market and the consumer market. Consumers WANT everything bundled. They don't want to have to download one program for this and a different program for that. Can you imagine what would happen if you were not allowed to buy a car with a Turbo....if you were required to buy it separately from a list of manufacturers? A car manufacturer should be allowed to include whatever they want in their car (unless they force consumers to buy their car...see below).

    I notice that people don't complain that Garage Band is cutting into Reason's profits. Apple is a very forceful bundler, especially when you consider hardware, yet nobody is suing Apple.

    I feel that preventing Microsoft from putting whatever they want in the OS is a lighter form of facism. However, Microsoft's early tactics of requiring manufacturers to only provide Windows is totally evil, and Microsoft deserves whatever they have coming to them with that one. That is very wrong, as mentioned above when compared to automobile manufacturers, but it doesn't mean that Microsoft should not be allowed to put whatever features they want in their product.

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