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Spam

Vioxx Replaces Porn as Spam King 200

Posted by CmdrTaco
from the isn't-that-exciting dept.
An anonymous reader noted that CNN is running a story crowning vioxx the new king of spam, upsetting poor old fashioned pornography. Of course, for me all my spam seems to be about rolexes.
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Vioxx Replaces Porn as Spam King

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  • by teiresias (101481) on Thursday December 30, 2004 @05:36PM (#11222337)
    vioxx. pr0n. same thing. it's all about relieving a pain in your muscles.

    course if you have pain in your muscles from pr0n you're uhhh doing it wrong.
  • Why, you ask? (Score:5, Interesting)

    by exhilaration (587191) on Thursday December 30, 2004 @05:37PM (#11222351)
    If you're wondering why people would still want Vioxx, it's only dangerous if you a pre-existing cardiac condition. So if you're a healthy 20-something with a bad knee, you're probably really pissed that Vioxx got taken off the market.
    • Vioxx (Score:3, Interesting)

      by bsd4me (759597)

      There are also some people who only get pain relief with Vioxx; ``equivalent'' drugs don't seem to work.

    • Re:Why, you ask? (Score:5, Insightful)

      by Tackhead (54550) on Thursday December 30, 2004 @05:50PM (#11222450)
      > If you're wondering why people would still want Vioxx, it's only dangerous if you a pre-existing cardiac condition. So if you're a healthy 20-something with a bad knee, you're probably really pissed that Vioxx got taken off the market.

      Who cares. All I want to see is spammers being sued into oblivion by the surviving relatives 80-year-olds with heart conditions click "buy" and subsequently kick off.

      We've got enough law enforcement resources to go after 12-year olds who download Titney's Pears albums. Why the fuck can't we have someone go after these "pharmacies" who dispense prescription medications without a license?

      The laws against illegal dispensation of prescription medicine aren't unenforceable like the War On Drugs Paid For By Handing Cash To That Dude On The Corner. These are non-anonymous transactions performed with credit cards and shipped by non-anonymous shippers, and often shipped across national borders over which law enforcement has a legal right to inspect packages for contraband.

    • Why buy it at all? (Score:3, Interesting)

      by Gordonjcp (186804)
      Who in their right mind would even *consider* buying drugs from a (probably fraudulent) source on the Internet? I can see why people in Third-World countries with no access to normal healthcare might, but they don't appear to be the target market.
      • You're not poor and without health insurance, are you?

        I can only assume it's popular because it's orders of magnatude cheaper than the "real" legit stuff, and for a lot of people, that's all that matters.
    • If you were in pain why would you want some worthless expensive drug that only works for a couple things. One that's been proven to cause health problems!!! Just get vicodin it's like $10 a bottle with a prescription and the only thing bad for you in it is tylenol, hydrocodone is non-toxic.. so just don't drink.
    • INCORRECT (Score:3, Informative)

      by ikewillis (586793)
      There are MANY health risks of COX-2 inhibitors which have only been recently discovered. The dangers are not cardiac (pertaining to the heart) but cardiovascular, COX-2 is an enzyme which regulates a number of cardiovascular functions, most notably the inflamatory response, but also the formation of new blood vessels following injury, and your body's natural defenses against blood clots flowing through your circulatory system. The latter is what increases the danger of heart attack or stroke, both of wh
  • by thewldisntenuff (778302) on Thursday December 30, 2004 @05:38PM (#11222357) Homepage
    There were plenty of other people to ask (SpamHaus, maybe the people behind SpamAssassin), but they ask an in-company division for their information on spam. Yes, spam is going down on AOL (as noted in a recent /. story), but couldnt they have asked others along with the numbers from AOL?

    Rant aside, Im suprised it was Vioxx prescriptions - most of the ones I get are for improving my sex life....Vioxx was just named deadly by somebody, wasnt it?

    -thewldisntenuff
    • Regarding Vioxx...
      It was never named "deadly," but it has been taken off the market recently by its manufacturer, Merck. Apparently, certain side effects potentially harmful to people with heart condidtions were overlooked during testing; the FDA got quite angry about this and would probably have demanded a recall if Merck didn't do it voluntarily.

      Of course, there are many people for whom Vioxx worked quite well who have no heart problems; it's not surprising that spammers would step into a major potential

      • I am a lawyer, but this is not legal advice. If you need legal advice, contact an attorney licensed in your jurisdiction. If you get legal advice from slashdot, your other troubles are far more serious than your legal ones, anyway!

        >Also, I've seen a few law firms send out spams
        >offering to represent me in the class action
        >against Merck.

        They're on television, too, now.

        >Furthermore, I wouldn't be surprised to also see
        >people investing in the lawsuit by buying out
        >others' share of the cl
        • Even though we're the only Common Law (English speaking) in which taking a contingency fee is not a crime, buying an interest in litigation still is.

          Funny how companies or individuals can buy a patent from someone else for the sole purpose of suing others that are using that invention. If that isn't buying interest in litigation, what is?
    • by WormholeFiend (674934) on Thursday December 30, 2004 @05:57PM (#11222517)
      little do the spammers know that in order to improve it, you need to have a sex life in the first place!
    • 100% of the Vioxx spam that I have received over the last couple weeks was looking for people who have had health problems related to its use, not trying to sell it to me. I haven't had a single vioxx-selling spam since they pulled it from the market, which makes sense anyway. This doesn't include my gmail, where I have seen no vioxx-related spam at all that doesn't get spam filtered for me. About 80-90% of the spam that gets through the filter is in other languages - I sure which I could mark all non-engli
  • by Anonymous Coward on Thursday December 30, 2004 @05:38PM (#11222361)
    There may be more vioxx spam than porn spam.. but which of it is CLICKED MORE? eh? EH?
  • by stuffduff (681819) on Thursday December 30, 2004 @05:39PM (#11222365) Journal
    Vioxx is a temporary circumstance ... while pr0n is a permeant condition. It's like the difference between "Out for lunch" and "Out to Lunch."
  • by Ossus_10 (844890) on Thursday December 30, 2004 @05:39PM (#11222367)
    Sounds like the spam companies are targeting the baby boomer generation with Arthritis pills. This also happens to be an age group that would be less sucessful at knowing how to stop spam. Ossus
  • by tyleroar (614054) on Thursday December 30, 2004 @05:39PM (#11222376) Homepage
    Actually what the article says is that Vioox prescriptions, ID theft scams, and stock pick information toople porn as spam king. And this is only talking about the spam received by AOL users, not all spam in general.
  • Wait a minute... (Score:3, Interesting)

    by JoeLinux (20366) <joelinux&gmail,com> on Thursday December 30, 2004 @05:41PM (#11222387) Homepage
    Isn't Vioxx used for anti arthritis? Does that make any sense at all?
    • Yes...

      from http://www.fda.gov/cder/drug/infopage/vioxx/defaul t.htm

      Vioxx is a prescription COX-2 selective, non-steroidal anti-inflammatory drug (NSAID) that was approved by FDA in May 1999 for the relief of the signs and symptoms of osteoarthritis, for the management of acute pain in adults, and for the treatment of menstrual symptoms. Vioxx was later approved for the relief of the signs and symptoms of rheumatoid arthritis in adults and children.
  • by the_bahua (411625) on Thursday December 30, 2004 @05:42PM (#11222392) Homepage Journal
    It seems that spammers don't even know what they're sending anymore. I get emails with no attachments, no links, just gibberish, with no possible way for me to be that one in eighty-four million that makes them some money.

    Is it not so much about money anymore, and more just about pissing people off?

    in 1924 perspicacity glutton mining. Because of!
    • I get emails with no attachments, no links, just gibberish, with no possible way for me to be that one in eighty-four million that makes them some money.

      I wonder if some of these are an attempt to validate your email. Remove the bouncing email addresses. Also, I've noticed that some of the gibberish emails are an HTML doc with a 1x1 transparent gif.

      Another theory, some of the Spammer's can't properly use the Spam software...
    • No, it's designed to defeat bayesian filters. If you're sending out millions of emails, and making a tidy profit, you don't want to lose that profit. So every once in a while you send out a million emails that are worthless crap, blank, not really selling somethings, etc. to confuse the filters. Then you send out the next wave of spam, wash, rinse, repeat.
      • No, it's designed to defeat bayesian filters. If you're sending out millions of emails, and making a tidy profit, you don't want to lose that profit. So every once in a while you send out a million emails that are worthless crap, blank, not really selling somethings, etc. to confuse the filters. Then you send out the next wave of spam, wash, rinse, repeat. See, what I don't understand is how any court in the entire world would uphold that what these people are doing is a legitimate form of commerce. They
    • Try looking at the HTML part.

      arteriosclerosis irresistible for farthest midas checkerboard emphases visual cheese northern brownian bainite gambit

      translates as:

      Xanaax, \/a1ium, Cia1iis, \/iaagra, Ambieen & all popular medss
      No long questioning form, you pay & we shiip out today reedbuck
      Worldwide Shippiing garlic PR0M0TION RUNNING NOW:
      Cia1iis: from $96
      \/iaagra: from $64
      \/a1ium: from $70
      Xanaax: from $75
      Ambieen: from $68
      & many more meds for u to choose from

      Dont miss this PR0M0TI0N

      Limi

    • These days I even get spam with *nothing* in it. No link, no gibberish, no porn, nothing.

      WTF? How could this possibly make anybody any money?

      The only thing it achieves is that it tends to make it through Apple Mail's spam filter, which is otherwise excellent. But then again, what is achieved? I don't have any clue what they're trying to hock.
      • I have been getting these to, Totally blank messages, pretty much the only thing that gets through my filters. Strange but only minorly annoying.
        • Ditto - wierdest part is they show up with no sender or recipient names in addition to no message or subject. I think the list-cleaning explanation makes the most sense. They can remove all the bounces while knowing that every other email is good to go.
        • by dragonman97 (185927) on Thursday December 30, 2004 @06:10PM (#11222605)
          If you look at the headers, you'll find that they're extraordinarily sparse. In some cases, the receiving server will add a little bit of data to keep clients happy, by adhering to RFCs (adding "Date:" and the like. As far as I can tell, this is being done as the most accurate recepient verification system they can dream of. VRFY is not accurate, as many receiving systems will say "Well, I don't know that address, but it's in my domain, so I'll try and receive it." If you do everything up to, but not including the DATA part, there's a chance the server might be sloppy or ignorant. If it accepts the message for delivery without error, then there's a decent chance that address exists. This battle is really getting ugly, and will keep escalating - there is no FUSSP, other than hunting down the spammers and stringing them up with piano wire where it'll hurt them.
    • When starlet around returns home, pine cone related to steam engine reads a magazine.behind parking lot know wheelbarrow over.girls remain familiar.Bbut they need to remember how carelessly oil filter inside reads a magazine.bubble bath over bestow great honor upon philosopher for somnambulist.Unlike so many pockets who have made their irreconcilable scythe to us.

      Furthermore, girl inside hesitates, and earring of require assistance from beyond salad dressing.If skyscraper inside cheese wheel go deep sea

      • by Anonymous Coward
        Thats not spam. It's some god-damned internet enabled fridge relaying what it says on the little fridge magnet words stuck to the side of itself.
    • "Never attribute to spam that which can be adequately explained by viruses"

      Or something like that.

      hawk
  • Really? (Score:4, Funny)

    by sulli (195030) * on Thursday December 30, 2004 @05:42PM (#11222398) Journal
    Want a Watch?
    • These messages continuously get through my bayesian filter- these and only these. I can't figure it out, but no I still don't want a watch.
  • by eyeball (17206)
    I don't know about y'all, but I tend to get blank messages more often than anything. Blank messsage headers, blank message body.
  • Rob, stop telling your credit card companies that you make $2.5 mil a year and you will stop getting rich-people spam. :)
  • by Mr. Cancelled (572486) on Thursday December 30, 2004 @05:46PM (#11222420)
    I really don't understand why people take the time to diseminate what's being pushed in Spam emails...

    It's still Spam.
    It's still annoying as hell
    It's still as prolific as ever
    And it's still (arguably) illegal and unwanted.

    And really, wouldn't it be a much nicer world if peoples efforts were aimed at locating and physically beating the spammers instead of opening each of their emails and analyzing it's content? 8)=
    • by jd (1658)
      And really, wouldn't it be a much nicer world if peoples efforts were aimed at locating and physically beating the spammers


      When dealing with spam, there's an important rule to remember. Never, ever, reply to sender.

  • by Ethanol (176321) on Thursday December 30, 2004 @05:47PM (#11222431)
    It used to be that all the spam was telling me to "impress her with my huge new c0ck". Now it's just telling me to "impress her with a r0lex".

    Neither one really speaks well of her, does it? But at least before there was still a certain animal physicality about the relationship. Now it's all about the shiny baubles.

    I don't know... I just don't think this imaginary relationship is going to last. Maybe I should get back out there, start dating again. 'Course, before I can do that, I'll have to do something about this crippling arthritis of mine...
    • Go out this evening ,, This is the place where youll find that person you want . ,. sawtimber hogan

      Have a terrific time this evening

      "Our system of people from all over the country has grown.
      There is almost 1 mil lion people on this site. Just do a
      profile search."


      This is the place where youll find that person you want

      Try us HERE! Find them all right here (link elided, I won't take it that far :-) )

      It sounds like you need this spam more than I do.

  • by Turmio (29215) on Thursday December 30, 2004 @05:47PM (#11222432) Homepage
    Of course, for me all my spam seems to be about rolexes.

    Well how about that. Lucky you. To me they only offer replicas!
  • ...it is Viagra or something to make your sexual performance better. All these pills, potions, and aides to make your sex life better.

    Now it seems sex is not selling as much as it used to. I guess it is time for the pills, potions and aides to make your knees, back or joints to hurt less.

    With all this spam filling my inbox, it is so frustrating it makes me give up, delete whatever is in my inbox and mastrubate to relieve the pressure of all this stuff.
  • more and more spam (Score:2, Insightful)

    by barik (160226)
    It seems that recently, spam has been getting better and better at avoiding my filters. All the sex-related e-mails get tossed right away, but the occasional viagra, rolex, cheap software, or vioxx messages still get through. The thing is: the messages are almost imcomprehensible. Often times they don't even have a link to order, or only have a link, or have an otherwise completely non-sensical message.

    So how can people actually order this stuff? Half the time I can't tell what they're even selling. Someon
  • by geekd (14774)
    Of course, for me all my spam seems to be about rolexes.

    Me too. And I don't even wear a watch.

    About a month ago, it seems, the rolex spam started arrving, bypassing yahoo's spam filter, which is usually pretty good.

    Oh well, at least it's not "straight dudes sucking cock for the first time... just for you!"

    eiwww.

    --geekd

    • Actually, the rolex emails fooled my spam filters too. I though I had something misconfigured on my mail server but now, thanks to Slashdot, I can rest assured there's some evil scheme behind it.
    • I don't know about you, but the wristwatch spam (primarily about Rolexes) seemed to start all of the sudden and accounted for a pretty significant majority of my spam.

      I find it hard to believe that the world of spam suddenly lighted on selling fake Rolex watches all at the same time. So does this mean that most of those spams were 'caused' by a single entity?

      I can see whoever controls the supply of fake Rolexes farming out the spamming to multiple email senders, but it still makes sense that the whole bl
    • Me too. And I don't even wear a watch.

      Jerry Springer wears Rolex. Nelly wears Rolex. David Beckham wears Rolex. Tupac wears Rolex. (still?) AND: Usher wears Rolex Bling Bling.

      This according to my big box o' spam. Each one many many times.

      It's some perverse spam mantra/hypnotism aimed at breaking the recipient down so s/he'll too wear Rolex -- or Rolex Bling Bling.

  • by The I Shing (700142) * on Thursday December 30, 2004 @05:49PM (#11222445) Journal
    It's gotten to the point where all spammers seem to care about is getting past my filters. Of course, the end result is a subject line that's so idiotic looking that I immediately know that it's spam. Side note: I have to say, too, that Thunderbird does a great job of filtering mass quantities of spam from my inboxes in short order, on both the PC and the Mac. I've been spreading the word, leaving a trail of former Outlook-Express-users in my wake.
  • spam of the future (Score:3, Insightful)

    by big-magic (695949) on Thursday December 30, 2004 @05:51PM (#11222462)
    It's interesting that the article mentions that many spam messages are simple text messages with nothing but hyperlinks. This is exactly what Paul Graham predicted in his first essay on Bayesian filtering for spam. This definitely demonstrates that Bayesian techniques are having an effect on the behavior of spammers.

    • Also, they are being forced to use such bad spelling that I'm surpised that anyone can ever think they are legitimate. Like telemarketers, spammers can become extinct and no one would care.
    • Graham predicted two things would happen as a result of Bayesian filtering:

      Spam would become, essentially, hyperlinks

      Hyperlinks would reduce the revenue per spam so much that spamming would become uneconomic

      Unfortunately, it seems he got the first right, but was too optimistic about the second. Still, Bayesian filtering removes the most egregious sales pitches, so I don't complain.

      When we can work out that strings of unrelated words make no syntactic sense, we'll really have the spammers nailed (and m

    • Some of the phishing scams I have seen are actually one image that is a giant link. Then they put a website in the image that looks legitimate, but since all you are looking at is a picture, anywhere you click on the picture will take you to the phishers site. They are getting smarter it seems....
  • For those of you who review your spam before you delete it... :-)

    Have any of you noticed how much of the Vioxx related ones are now for ambulance chasing lawyers? Or am I the only one so "fortunate"?

    ---

    Yes I have a blog [blogspot.com] - deal with it :-)

  • Has anyone ever thought of posting a spam index? In other words, recently I've forwarded all my "old" accounts to my gmail account (including one I've had for over 7 years which collects a ton of spam) and am running "new" accounts on my own mailserver with my domain.

    The spam index would be the number of spam emails/number of legit emails for the last month for one email account. This is pretty easy to do as gmail saves the last 30 days' worth of spam. Mine right now (for that account only) is about
    • I've had to abandon 3 email accounts this year, and another one is rapidly being consumed by a virus (a single box with Sober, the ISP is unresponsive). My ISP account (which I never used, but I'm still paying for it) was harvested and is now useless.

      So my spam index would be fairly high.
  • Vioxx ? (Score:3, Interesting)

    by EpsCylonB (307640) <{eps} {at} {epscylonb.com}> on Thursday December 30, 2004 @05:57PM (#11222505) Homepage
    What is it ?

    Sometimes the slashdot summaries can be so vague.
    • Vioxx ?

      What is it ?

      If only there was some kind of website that enabled people to, somehow, make use of an engine that would automatically search through the approximately googol pages on the Internet. If only!
  • I must admit that I have gotten tons of spam, but never that much "porn spam", I suspect the people getting a lot of that have been putting their email adresses places where they shouldn't and not just have it harvested. But I might just be "lucky".
    • Ditto, I've had a public email address on my company website since 1997, and the amount of porn spam I get must only be about 10% of total spam.

      The majority is viagra and other pharmacy stuff.
  • by Claire-plus-plus (786407) on Thursday December 30, 2004 @06:01PM (#11222544) Journal
    Most spam I get is about enlarging my penis, something that being a woman I can't do, or pleasing a woman with my staying power (I can't have erections for some strange reason). Why is it that most spam is aimed at men when it is obvious that women use the net and e-mail as well?

    Today two out of the three I received (new e-mail address they obviously haven't found yet) were telling me to increase how well I can please a woman with exercises and drugs to increase my penis size. It is rather disturbing. One thing I want to know... do men actually think that increasing your penis size will make women ecstatic?
    • by Anonymous Coward
      do men actually think that increasing your penis size will make women ecstatic?


      Yes, we do. Are you telling me it won't?

    • ... from which we can only deduce that the penis scam spannners are all women!!
    • Most spam I get is about enlarging my penis, something that being a woman I can't do,

      a) You're wrong, you can do this; it's just that your penis is attached to your boyfriend :-)

      or pleasing a woman with my staying power

      b) Actually, you can do this too, and you kill two birds with one stone if you invite your boyfriend to watch. See 'enlarging' :-)

      Hope this helps :-)


    • Why is it that most spam is aimed at men when it is obvious that women use the net and e-mail as well?

      I get a tonne of the viagra-type spam too on one of my addresses. I think the answer is that there's nothing cheap and postable that addresses women's insecurities. Although, having just typed that, I do sometimes get spam for weight-loss/diet products in amongst everything else. I'd guess that's the closest you'll get to female-targeted spam for now, thank God.

    • My mom gets *some* porn spam (probably harvested through a virus - she never posts anywhere) and the first time it happened she called me with this elaborate theory about how someone must have seen her name ("Shawn") and mistaken her for a man.

      It kind of ruined her day when I told her they didn't put that kind of thought into it. After all, how dare they solicit filth to her AND not care if she was their target market?
    • Why is it that most spam is aimed at men when it is obvious that women use the net and e-mail as well?
      From my experience, women seem to be smart enough not to buy things from spam.
      One thing I want to know... do men actually think that increasing your penis size will make women ecstatic?
      Yes
    • Why is it that most spam is aimed at men when it is obvious that women use the net and e-mail as well?

      It's because, deep down, men tend to be far more insecure about their bodies than women, mainly because men can't talk about their bodies amongst themselves the way women can. We just tend to sit and worry about what we perceive as imperfections and, us being men, these worries almost invariably come down to the penis.

      Look at the spam going round - as the parent seems to point out, 'en1@rg3 y0ur p3n15!
  • Wanna R()()1-E-X? (Score:3, Informative)

    by catscan2000 (211521) on Thursday December 30, 2004 @06:02PM (#11222555)
    Rolex spam has increased for me as well. I'm currently using the following regular expression on our Astaro firewall to block them, which has caught the recent "rolax" and "R-O-L-E-X" variants (remove the extraneous whitespace):

    (?i)r[[:space:][:punct:]_]{0,3}(o|0|\(\)){1,3}[[ :s pace:][:punct:]_]{0,3}(l|1){1,3}[[:space:][:punct: ]_]{0,3}(e|a){1,3}[[:space:][:punct:]_]{0,3}x

    So, bring on the R0001ex!! spam :-)

    Hopefully, the next revision of Astaro will include Rolex spam filters in SpamAssassin so that I don't need to use this custom regex anymore.

    Here's one message that I'd love to see (and hopefully blocked):
    =========

    Gr33tingz, Dear Sir! I'm Dr. Jfjweaiofjweoif Iejfiowefjioe from an official bank in Nigeria and am trying to move $39,000,000 MILLION (million) US DOLLARS (United States currency) worth of \/1@gra pills and C1@li5 out of the country but need to confirm your CitiB@nk banking account details. In exchange for the sum of the transfer, you will have the opportunity to be a man like Britney Spears with real-like r()()()()()1eX watches with a screw-in bezel and a second hand that looks like the real thing. All you have to is click here (http://4.12.44.52:39/removeme/now.idc?really=yes) to install a FREE screensaver, which, if you're using Outlook [Express], should already be installed by the time you read this sentence! WOW! HOW CONVENIENT! Our online pharmacy is ready to take your orders for cheating housewives in your area, but HURRY! At these prices, they won't last long!

  • Is this your way of asking for a copy of my bookmarks?
  • We have reviewed your recent post on getting Rolex e-mails, and it qualifies you for a m.or tg ag,e. You could get $300,000 for as little as $600 a month! Bad credit is no problem, you can pull cash out or refinance.
  • by Rie Beam (632299)
    I have solved the spam problem. We wait 50 years for all of the pre-internet people to die off, and the market evaporates, as few people who grew up online use spam like the pre-internet people. Of course it's not the best solution, since it's a bit time-consuming, but it's a start.
  • Here are a number of reasons why I would personally consider it not sensible to buy drugs from a spam:

    (1) If they can't even spell the name of the drug right how on earth can I rely on their products being safe?

    (2) Er, they're selling drugs. If I have a medical problem, I have a medical problem, and what I need is diagnosis, not to go out and buy some drug at random that may or may not cure me and also may or may not kill me. So, whilst I am sometimes in the market for a consultation with a doctor, I am n
    • (1) True, but desperation to get past filters to the buying fools (who probably wouldn't know how to spell cialis or viagra if they had a blue fit).

      (2) There are a lot of fools that get a cold, go to sites like www.wrongdiagnosis.com and assume they are about to keel over from collera or dhengi fever and then buy crap like this. Then there are the people that think they know better than a doctor, oh yeah, then there are the people that hate doctors, are ashamed of whatever it is they think they have and co
  • Anyone else get spam begging for money towards helping some earthquake/tsunami/tidal wave victims' poor lost kiddies or rebuilding the village?

    I'm not kidding. It's out there.

  • by F34nor (321515) *
    I get more damn 419 Spam than I can shake a dead Nigerian father at. I always worry that the guys at 419.fcd@usss.treas.gov are going to start resenting me.
  • pr0n creates sore bones and vioxx is supposed to relieve them...
  • Rolex, the company, now has a serious problem. They're not in the watch business. They're in the status symbol business. (Which, amusingly, their CEO admits.) The only thing they have going for them is their "cool factor". Without that, they're a company that sells overpriced watches.

    All those Rolex spams have made their brand a joke. They're very close to losing their "cool brand" identity.

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