Microsoft Is Calling Too Many Things 'Copilot,' Watchdog Says (businessinsider.com) 15
An anonymous reader shares a report: Microsoft has a long history of being criticized for coming up with clunky product names, and for changing them so often it's hard for customers to keep up. The company's own employees once joked in a viral video that the iPod would have been called the "Microsoft I-pod Pro 2005 XP Human Ear Professional Edition with Subscription" had it been created by Microsoft. The latest gripe among some employees and customers: The company's tendency to slap "Copilot" on everything AI.
"There is a delusion on our marketing side where literally everything has been renamed to have Copilot it in," one employee told Business Insider late last year. "Everything is Copilot. Nothing else matters. They want a Copilot tie-in for everything." Now, an advertising watchdog is weighing in. The Better Business Bureau's National Advertising Division reviewed Microsoft's advertising for its Copilot AI tools. NAD called out Microsoft's "universal use of the product description as 'Copilot'" and said "consumers would not necessarily understand the difference," according to a recent report from the watchdog.
"Microsoft is using 'Copilot' across all Microsoft Office applications and Business Chat, despite differences in functionality and the manual steps that are required for Business Chat to produce the same results as Copilot in a specific Microsoft Office app," NAD further explained in an email to BI. NAD did not mention any specific recommendations on product names. But it did say Microsoft should modify claims that Copilot works "seamlessly across all your data" because all of the company's tools with the Copilot moniker don't work together continuously in a way consumers might expect.
"There is a delusion on our marketing side where literally everything has been renamed to have Copilot it in," one employee told Business Insider late last year. "Everything is Copilot. Nothing else matters. They want a Copilot tie-in for everything." Now, an advertising watchdog is weighing in. The Better Business Bureau's National Advertising Division reviewed Microsoft's advertising for its Copilot AI tools. NAD called out Microsoft's "universal use of the product description as 'Copilot'" and said "consumers would not necessarily understand the difference," according to a recent report from the watchdog.
"Microsoft is using 'Copilot' across all Microsoft Office applications and Business Chat, despite differences in functionality and the manual steps that are required for Business Chat to produce the same results as Copilot in a specific Microsoft Office app," NAD further explained in an email to BI. NAD did not mention any specific recommendations on product names. But it did say Microsoft should modify claims that Copilot works "seamlessly across all your data" because all of the company's tools with the Copilot moniker don't work together continuously in a way consumers might expect.
Yes, and they're overdoing "Defender" too. (Score:2)
There's only one true Defender (Score:4)
https://en.wikipedia.org/wiki/... [wikipedia.org]
can confirm (Score:2)
that i don't know what Copilot branded stuff can or can't do in any place. i just assume it means "a MS LLM is used somehow" but idk if that's even true.
Like are the ones in Edge sidebar, and on Bing the same? idk (these are the two i've used) ... is it an interface to the same thing ? idk (and haven't used that yet)
i assume there's a plugin for vscode (though i haven't tried it). is that the same as the other two? something else? idk.
Copilot on windows
and i don't even use office365 or Azure currentl
Re: (Score:2)
that i don't know what Copilot branded stuff can or can't do in any place.
For me, it makes me less likely to try a new or rebranded feature when they name it copilot. I find copilot to be a pain in the ass, so anything with copilot branding will be ignored or removed (when possible).
Jesus is my co-pilot... (Score:4, Funny)
He doesn't seem to speak English though. Or know how to fly a plane. I'm tempted to drop him back off at the Home Depot parking lot, if I'm being completely honest.
Re: (Score:2)
these guys in South Park seemed pretty multi-talented.
Just be very clear if you ask them to write essays.
https://www.youtube.com/watch?... [youtube.com]
Re: (Score:2)
I thought it was Pontius pilot.
Almost as much as 365 (Score:2)
Microsoft loves its Sub mediocre AI (Score:1)
Will they rename Windows 12 as CopilotOS? (Score:2)
when do we get co-pilot for co-pilots (Score:2)
To help us navigate and use all the co-pilot products?
On the other hand ... (Score:2)
It is the useful label that says, "We've crowbarred some more shit you won't want in here! You're welcome!"
Makes it so much easier to avoid stuff. Thanks, lads.
One of the Things that Co-Pilot has to do (Score:2)
Is to make sure the aircraft controls are set right for take-off
(whats the Hindi for flaps down?)
In other news (Score:2)
They also call too many things "privacy".