Nerval's Lobster writes As an emerging company in a hotly contested space, Uber already had a reputation for playing hardball with competitors, even before reports leaked of one of its executives threatening to dig into the private lives of journalists. Faced with a vicious competitive landscape, Uber executives probably feel they have little choice but to plunge into multi-front battle. As the saying goes, when you're a hammer, everything looks like a nail; and when you're a startup that thinks it's besieged from all sides by entities that seem determined to shut you down, sometimes your executives feel the need to take any measure in order to keep things going, even if those measures are ethically questionable. As more than one analyst has pointed out, Uber isn't the first company in America to triumph through a combination of grit and ethically questionable tactics; but it's also not the first to implode thanks to the latter. Is a moral compass (or at least the appearance of one) a hindrance or a help for startups?