MojoKid writes "During the Day Two keynote address at Intel Developer's Forum, Renee James, Senior Vice President and General Manager of Intel's Software & Services Group, talked about software development, security and services in an 'age of transparent computing.' During the security-centric portion of the keynote, James brought out a rep from Intel's McAfee division to show off a beta release of their McAfee Social Protection app. If you're unfamiliar, McAfee Social Protection is a soon to be released app and browser plug-in for Facebook that gives users the ability to securely share their photos. As it stands today, if you upload a photo to Facebook, anyone viewing that photo can simply download it or take a screen capture and alter or share it wherever they want, however they want. With McAfee Social Protection installed though, users viewing your images will not be able to copy or capture them. In quick testing, various attempts with utilities like Hypersnap, Snagit or a simple print screen operation to circumvent the technology only resulted in a black screen appearing in the grab. Poking around at browser image caches resulted in finding stored images that were watermarked with the McAfee Security logo."