An anonymous reader writes "The first of the new 'extended validation' SSL certificates went live this week, signaling the latest effort by the browser makers and major Web sites to further verify the identity of SSL applicants and help consumers spot fraudulent Web sites, the Washington Post's Security Fix blog notes. The technology is pretty simple: Visit a login page for a site that uses one of these EV certs and the browser bar turns green; likewise, the browser's anti-phishing filters can turn the URL field red when the user is at a known phishing site. There is still quite a bit of debate over whether this whole scheme isn't just a new money-making racket for the SSL providers, and whether small mom-and-pop shops will be able to afford the pricey new certs."
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