Senator Ron Wyden (D-OR), while joining Rep. Gephardt (D-MO) in a discussion of how Democrats are the "guardians of the New Economy," noted that opt-out is better, because it gives companies their first ammendment right to contact you. I agree, companies do have a right to contact me. But they should be required to pay "postage" for that right. I think spammers should pay a penny per k to both me and my ISP. A 5k spam would cost a dime. Still less then a stamp, but it'd make me a few hundred bucks a month for my time, bandwidth, and hardware costs. Spammers take away my property and happiness. Isn't that a right too? And opt-out is a joke. I've opted out of countless things, but I still get a hundred+ spams a day. Thank god for mail filters.
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