
Facebook Wants You To Vote Tuesday 165
theodp (442580) writes "Six years in the making, Facebook's get-out-the-vote tool — a high-profile button that proclaims "I'm Voting" or "I'm a Voter" — will on Tuesday give many of the social network's more than 150 million American users a gentle but effective nudge to vote. "If past research is any guide," writes Micah L. Sifry in Mother Jones, "up to a few million more people will head to the polls partly because their Facebook friends encouraged them. Yet the process by which Facebook has developed this tool — what the firm calls the 'voter megaphone' — has not been very transparent, raising questions about its use and Facebook's ability to influence elections. Moreover, while Facebook has been developing and promoting this tool, it has also been quietly conducting experiments on how the company's actions can affect the voting behavior of its users." Sifry adds, "There may be another reason for Facebook's lack of transparency regarding its voting promotion experiments: politics. Facebook officials likely do not want Republicans on Capitol Hill to realize that their voter megaphone isn't a neutral get-out-the-vote mechanism. It's not that Facebook uses this tool to remind only users who identify themselves as Democrats to vote — though the company certainly has the technical means to do so. But the Facebook user base tilts Democratic." So, it's probably worth mentioning again that Facebook caught flack last summer for deliberately experimenting on users' emotions without their consent. And just last June, Facebook CEO Mark Zuckerberg's FWD.us PAC put out a call for "pissed off Data Scientists" to data mine critical legislative districts and "growth hack" ways to motivate "registered voters who are registered Republicans who we think are likely to support immigration reform.""