Wired is running an article examining the ups and downs of
the Neopet Addiction. The
overly cute online 'game' mostly consists of teaching kids to look at ads, but somehow has developed a large following online. From the article:
"A generation agrees. Neopets has a staggering 25 million members worldwide. It has been translated into 10 languages and gets more than 2.2 billion pageviews per month. These dedicated Neopians spend an average of 6 hours and 15 minutes per month on the site. That makes Neopets the second-stickiest site on the Internet - ahead of Yahoo!, MSN, AOL, and eBay, according to Media Metrix. What's more, its demographics are the stuff of marketers' dreams: Four out of five Neopians are under age 18, and two out of five are under 13." Relatedly, Kotaku has a quick blurb about
the Scientology backdrop against which this cuteness is projected.
Update: 12/09 19:14 GMT by
Z : Fixed broken link. There's a bug there, methinks.