An anonymous reader writes "At CES 2014 today, Intel CEO Brian Krzanich announced the McAfee brand name will be phased out and replaced by 'Intel Security,' which will identify Intel products and services in the security segment. The rebranding will begin immediately, but the transition will take up to a year before it is complete." The BBC reports that John McAfee is happy with the decision: "'I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users. ... My elation at Intel's decision is beyond words.'"