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Spam The Internet

Study on the Effects of Spam on End Users 448

An anonymous reader writes "'About a third of people responded to a spam, seeking more information. And 7 percent actually bought a product or service.' Who are these people? Is this really what non-techies do with Spam? They can have my Spam if they want it :-)"
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Study on the Effects of Spam on End Users

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  • by Dwedit ( 232252 ) on Thursday October 23, 2003 @10:41AM (#7290330) Homepage
    With a sample size that small, I'm amazed they got any information from that study.
  • by winkydink ( 650484 ) * <sv.dude@gmail.com> on Thursday October 23, 2003 @10:44AM (#7290374) Homepage Journal
    They're your friends, family and/or neighbors. In short, they are people who view a computer as merely a tool, not a hobby or profession. It would be interesting to run this every year and study trends. I expect that Joe & Mary Sixpack are becoming more aware of spam very quickly.
  • huh? (Score:4, Insightful)

    by thentil ( 678858 ) <thentil@ya h o o . com> on Thursday October 23, 2003 @10:46AM (#7290406)
    Am I reading the same report?

    For this report, we collected original data from two sources. The first was a national telephone survey of 2,200 adults, including 1,380 Internet users that we conducted during June 2003. The second was a compilation of more than 4,000 first-person narratives about spam that were solicited since September 2002 by the Telecommunications Research & Action Center (TRAC), a national consumer group.

    It's been a while since college statistics, but I thought that in general, once you got to a sample size of 400, your results weren't going to get much better...??
  • Re:One problem... (Score:5, Insightful)

    by Vadim Grinshpun ( 31 ) on Thursday October 23, 2003 @10:48AM (#7290437) Homepage
    See, the problem with the 'approve' scheme (at least the simple, naive version that comes to mind) is that instead of being flooded with annoying messages you will get flooded with no-less-annoying and no-less-intrusive requests for approval/authorization, still creating a DOS-like situation due to the low SNR...

    So that won't necessarily ease the problem.
  • by bigberk ( 547360 ) <bigberk@users.pc9.org> on Thursday October 23, 2003 @10:52AM (#7290490)
    You can not get around this fact: the average person is of average intelligence. Most of us know a lot about how to 'properly' use computers because this is either our hobby or job. But the average person has no idea. Our secretaries at work, for instance, haven't a clue about anything beyond click, type, drag.

    Then there's just plain stupid people, who think that an anonymous advertisement in their email, with spelling mistakes, lots of exclamation marks, and garbage writing warrants a legitimate product or service. A fool and their money...

    So you'll either have to require better training for all computer users, which probably won't happen. Or you'll have to revise the types of software that laypeople use to protect them from the world.
  • by m00nun1t ( 588082 ) on Thursday October 23, 2003 @10:55AM (#7290525) Homepage
    Don't confuse intelligence with knowledge.

    I'm sure a few very intelligent /.'ers have had some mechanic laugh at them behind their back - "can you believe they agreed to pay an extra $200 to have their air filter replaced? They can't be very intelligent".

    Just because you know nothing about how much an airfilter costs doesn't mean you are stupid, and likewise with photoshop.
  • Newbies (Score:3, Insightful)

    by tsa ( 15680 ) on Thursday October 23, 2003 @10:58AM (#7290579) Homepage
    Although the great internet boom of the late 90's is over, many newbies enter the Internet every day. These people have never used e-mail or browsers before and have no idea about what (not) to do on the 'net. I think these are the people that reply to spam, leave their names, adresses, crdit card numbers and what not everywhere and are in general the most vulnerable group on the 'net. Educating these people will not always work (as in real life), so there will always be people that reply to spam etc., and therefore sending spam will continue to be profitable.
  • Phone Survay ! (Score:5, Insightful)

    by SomethingOrOther ( 521702 ) on Thursday October 23, 2003 @11:01AM (#7290609) Homepage

    The report is based on a randomized, national phone survey of 2,200 adults.

    Now, I wonder why a survay carried out in this manner recorded an unusually high number of people responding to spam?

    Maybe a truer responce would have been acheved if every time someone told them to fuck off and slammed the phone down they treated this as an 'I dont respond to spam' reply
  • Re:It's math (Score:2, Insightful)

    by Hoplite3 ( 671379 ) on Thursday October 23, 2003 @11:05AM (#7290663)

    No! Holy crap! How many times do I have to tell people that simply because the mean is 100, that doesn't mean half the people are below it.

    For example, a test is given to 4 people who scores are 5, 90, 95, 100. The average (mean) score is 72.5, but three of the four people are "above average".

  • Re:It's math (Score:3, Insightful)

    by GreyPoopon ( 411036 ) <gpoopon@gmaOOOil.com minus threevowels> on Thursday October 23, 2003 @11:06AM (#7290672)
    A few years ago I had a rather nasty realization; as 100 is the mean IQ, that means fully one half of the population has an IQ below 100.

    It may not be that bad. You're confusing "mean" with "median." The arithmetic mean is obtained by summing all of the values and then dividing by the count of the values you summed. The median is obtained by choosing the middle value in a ranked list. If the mean IQ is 100, there could be many people at or slightly above this value with only a few who are significantly below.

    However, IQ and "common sense" are not the same thing. I know a lot of otherwise bright people who need a real kick in the pants to get them to think about their actions before doing them.

  • Re:Newbies (Score:5, Insightful)

    by bigberk ( 547360 ) <bigberk@users.pc9.org> on Thursday October 23, 2003 @11:07AM (#7290693)
    Educating these people will not always work (as in real life)

    This whole issue goes hand in hand with security, and software design. The onus is on the software developers.

    Software that laypeople use should be designed to protect them from the real world (geeks use what they wish). And no, Microsoft software is not appropriate for the lay person: it requires frequent security updates, has too many complicated features that users misunderstand or misuse, has too many bells and whistles in Outlook etc. that introduce unnecessary security risks. There's no reason for script support in emails. I stip all my HTML mail to plaintext and have not missed a single word of meaning.

    I have started looking at laypeople with Internet connections as very real risks to the digital world. If you consider this statement overblown, then consider the most serious network attacks to date. Almost all of them have used unsecured machines to launch attacks, or spam. And you must also realized that it is because of these unsecured hosts that plague most of the Internet that ISPs are forced to use increasingly restrictive filtering: they filter dangerous ports and drop mail from suspect IPs. Both of these are of huge detriment to all of our Internet experience.

  • Barnum was right (Score:3, Insightful)

    by sjbe ( 173966 ) on Thursday October 23, 2003 @11:09AM (#7290718)
    I've yet to meet an intelligent person who bought something off a spam.

    I've never seen anyone in the act of purchasing the National Enquirer either but obviously it must happen. Frequently.

    Not sure if that's funny or depressing...
  • by petard ( 117521 ) on Thursday October 23, 2003 @11:13AM (#7290778) Homepage
    >
    I've never really understood why people kick up such a fuss about unwanted email.

    You've never paid by the byte for your data transfer, then, have you? I imagine you've also never paid for your storage space or paid by the minute for your connection time. Any of these things make spam suck much worse. Also, it really sucks if you get so much spam in your mailbox that your provider starts bouncing legitimate messages. These conditions (among others) can cause unwanted email to become costly rather than merely annoying.

    >
    I never hide my email when posting on forums or anywhere online.

    Liar. You hide it when posting on slashdot.

  • Re:it's not simple (Score:4, Insightful)

    by ReelOddeeo ( 115880 ) on Thursday October 23, 2003 @11:20AM (#7290853)
    [my dad]...also keeps asking if there's anything I can do to stop the semi-porn spam - and other than the usual precautions, the answer is still "not really".

    Yes you can! Easily!

    Get Mozilla. Use it as your e-mail client. It can either POP or IMAP. It has bayesian filtering. Just start training it, and your spam will be filtered. It doesn't save your bandwidth, but it does save your time.

    I was talking with someone just yesterday evening. She is not a geek. She does use Mozilla for both browsing and e-mail as I recommended. She was raving about how she never gets popups, and hardly ever sees any spam. Her boyfriend gets tons of both. (Again a non-geek.) She keeps recommending that he get Mozilla. He thinks it is too much trouble to download it and run Setup.exe.

    It is the easiest thing to do for a Windows user.

    It is very sensible. Switch from a corporate-friendly e-mail client that can't filter, and a corporate-friendly browser to a user-friendly one of each. Mozilla's agenda is different. It is open-source, which is automatically user-oriented rather than vendor-oriented. Mozilla is never going to have the internal conflict whether they are being "too" harsh about filtering out vendor's potential advertising.

    It just astounds me that so many Windows users complain about both pop-ups and about spam, when it is so amazingly easy to get rid of both in one fell swoop. Truly amazing.
  • What if? (Score:2, Insightful)

    by JamesP ( 688957 ) on Thursday October 23, 2003 @11:20AM (#7290859)
    I have this really crazy idea about how to kill spam: Prosecute people who buy from spam services...

    I mean, it's the same thing with drugs: you prosecute those who sell, and those who consume.

    If law enforcement starts sending bogus spam and getting those who respond, fewer people will respond, thus killing the profitability of it.

  • Re:Effect on me? (Score:2, Insightful)

    by Uerige ( 206572 ) <<ten.keeg-a-si.ekacpuc> <ta> <todhsals>> on Thursday October 23, 2003 @11:28AM (#7290948) Homepage
    You think that your kids are in the right age for email (= the internet), but they still don't know about sex? I'm probably never going to understand you americans.
  • Re:One problem... (Score:5, Insightful)

    by CelloJake ( 564999 ) on Thursday October 23, 2003 @11:47AM (#7291207)
    Sure, at first the approval system would suffer from DOS like problems. But once 99.999% of spam never reaches the end user, there is less incentive to send it.

    The problem will be if a large group of people still accept and read spam. The only way to stop spam will be if A) people do not buy the shit they sell or buy into the scams they offer, or B) spam is controlled by methods outside of the end users hand.

    I still think this will not be a legislative solution. I really think that a large majority of mail hosts should implement white listing, at least for messages that are sent to multiple recipients. If multiple similar messages are received by a mail host from the same or similar mail host(s) then they should be blocked. If a user wishes to be part of a legitimate mail list then there should be a way to authorize that host to send messages. Sure, it will be a pain for some mail lists but utilities will pop up to make it easier for them to do the authorization dance.

    If the top 5 mail hosts would participate, spammers would be obsolete.

    Some people would argue that blocking unauthorized messages would prevent some people from receiving mail that they would like to receive. But companies that send mail to so many people obviously are being harmful to more people than they are providing a service to. (If you call con-ing people into buying useless crap a service, even to people who fall for it.)

    -Jacob

  • Re:What if? (Score:2, Insightful)

    by jrduncans ( 715704 ) on Thursday October 23, 2003 @11:52AM (#7291253) Homepage
    Yes. Let's model the war on spam after the war on drugs. After all, that's just been superbly successful.
  • Re:One problem... (Score:5, Insightful)

    by meta-monkey ( 321000 ) on Thursday October 23, 2003 @12:02PM (#7291357) Journal
    This may work well for personal use, but it's an entirely seperate matter for business use. I run a small business with a heavy web presence. My business email address is on my web site, and it gets spammed constantly. Thankfully I've got a pretty good junk mail filter (OS X mail) that I check every week or so to make sure I didn't miss anything. I couldn't employ your suggested scheme, because I don't want to make it too difficult for potential clients to contact me. The more hoops I make them jump through, the less likely I am to get their money.
  • Re:It's math (Score:4, Insightful)

    by K8Fan ( 37875 ) on Thursday October 23, 2003 @12:24PM (#7291559) Journal
    A sense of peace? Please share how you arrived there.

    When I assumed that "most" people were reasonably intelligent, I would get frustrated, angry and depressed at how stupid the "average" person could be. Now it no longer bothers me. Oh, of course individual acts of stupidity can be annoying, but the general stupidity of the masses is no longer unexpected, and therefore no longer frustrating.

    That little realization is really scary to me. I don't FEEL above average. Actually I feel I could be a hell of a lot smarter. My IQ is above 150, and I'm well educated. (It's not bragging from an "anonymous handle" is it?) Yet I feel dumb often.

    "Feeling dumb" is a sign of intelligence. Actual dumb people usually feel they are smarter than they are. Limbaugh listeners, for instance, feel they are more well-informed about news than average. When tested, they prove to be less well-informed than average.

    Note: I had originally typed "median", and replaced it with "mean". I knew that it was a Gaussian distribution and that the mean and median in this case were the same. But I also knew that, this being Slashdot, there would be a dozen people to "correct" me no matter which one I used.

  • Re:A good bill! (Score:3, Insightful)

    by www.sorehands.com ( 142825 ) on Thursday October 23, 2003 @12:41PM (#7291782) Homepage
    but the result will be a myriad of small cases that swamp the justice system and the only real winners will be the lawyers.

    Not true, there may be an increase in the short term, but then spammers will realize that they can't continue to spam and the case load will decrease. Washington and California state courts have not crashed because of spam cases.


    Government agencies tend to move slowly and pick the cases for people who donate to campaigns or cases that they want to use to make a point. Look at the EEOC, it allows individuals to bring cases or they can bring cases themself.


    If only a government agency can take action, the small time spammers will keep going thinking that they are too small for the government to take action.

  • Re:huh? (Score:1, Insightful)

    by Anonymous Coward on Thursday October 23, 2003 @01:06PM (#7292120)
    It's been a while since college statistics, but I thought that in general, once you got to a sample size of 400, your results weren't going to get much better...??

    I take it you did not get an A in the course.

    Other things being equal, accuracy improves with sample size. Very (very) roughly (and with a lot of caveats), quadrupling the sample size halves the error.
  • by Dr. Evil ( 3501 ) on Thursday October 23, 2003 @01:12PM (#7292201)

    The "Click to remove me" links are not all that effective. People tend to forget that the other way Spammers verify your email address is with HTML email containing foreign image tags.

    E.g. <img src="http://10.0.0.9/images/9879287493?email=blah@ nothere.not">

  • Fallacy (Score:1, Insightful)

    by Anonymous Coward on Thursday October 23, 2003 @02:16PM (#7292973)
    Sorry...but I really do have to challenge this. A major portion of most IQ and intelligence tests consists of the recognition of fallacy. (Every A is a C, and every B is a C therefore every A is a B. True or false?) Yet, nearly everything Rush Limbaugh says is based on such fallacies. I am at a loss to understand how someone can claim the ability to easily recognize fallacy (the same as claiming a high IQ), yet follow such consistently fallacious diatribes.

    For the record, my "IQ" is around 190 (depending on the day, as IQ does tend to fluctuate significantly). Using the more recent criteria of seven distinct types of intelligence (I know...some say there are more) I score well above average in six of the seven, where even most high-IQ individuals generally only score above average in only one or two.

    I agree completely with the original poster. The hardest lesson I have had to learn in my life is that I am extremely intelligent. I never felt that smart and I could never understand why other people couldn't get the simplest facts straight. That frustrated me for many years. Now I simply see it like muscle strength. Not everyone can bench press 200 to 300 pounds, even with practice. It took me many years (I am over 50) but I now realize most people really can't think things through very well, which is why so Spam, and Rush Limbaugh, are so successful.
  • by reallocate ( 142797 ) on Thursday October 23, 2003 @02:22PM (#7293042)
    The article says people are more annoyed with spam than door-to-door salespeople knocking on their front door. Or even unsolicited phone calls.

    OK. People would rather put up with some poor yammering sod than hit "delete"?

    Makes little sense to me.

  • True, but... (Score:2, Insightful)

    by UncleGizmo ( 462001 ) on Thursday October 23, 2003 @02:26PM (#7293092)

    if you want to do anything useful with the information by understanding sub-sets or demographics of respondents, you need to increase the sample size.

    You may have 400 total adults answering, but if you were trying to understand differences by gender [assume /2] and region [assume /7], your numbers get much smaller, and results become less reliable.

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