Microsoft Flip-flopping on Virtualization License
Posted by
samzenpus
on Thu Jun 21, 2007 03:18 AM
from the make-up-your-mind dept.
from the make-up-your-mind dept.
Cole writes "Microsoft came within a few hours of reversing its EULA-based ban on the virtualization of Vista Basic and Premium, only to cancel the announcement at the last minute. The company reached out to media and bloggers about the announcement and was ready to celebrate "user choice" before pulling the plug, apparently clinging to security excuses. From the article, "The threat of hypervisor malware affects Ultimate and Business editions just as much as Home Premium and Basic. As such, the only logical explanation is that Microsoft is using pricing to discourage users from virtualizing those OSes. Since when is a price tag an effective means of combating malware?" Something else must be going on here."
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Pisces writes "Over the past several days, Microsoft has flip-flopped on virtualization in Vista, with one ascribing the change in policy to concerns over DRM. A piece at Ars Technica raises another, more likely possibility: fear of Apple. Apple is technically an OEM, and could offer copies of Vista at a discounted price. 'All of this paints a picture in which Apple could use OEM pricing to offer Windows for its Macs at greatly reduced prices and running in a VM. The latter is absolutely crucial; telling users that they need to reboot into their Windows OS isn't nearly as sexy as, say, Coherence in Parallels. If you've never seen Coherence, it's quite amazing. You don't need to run Windows apps in a VM window of Vista. Instead, the apps appear to run in OS X itself, and the environment is (mostly) hidden away. VMWare also has similar technology, dubbed Unity.' Is Microsoft terrified of a world where Windows can be virtualized and forced to take a back seat to Mac OS X or Linux?"
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Microsoft Flip-flopping on Virtualization License
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It's obvious (Score:5, Informative)
I suspect (hope) that desperation with the lack of popularity of Vista will force Microsoft's hand.
Re:It's obvious (Score:5, Interesting)
(http://kehoes.org/ | Last Journal: Friday August 10, @04:32AM)
Make it nice and expensive to obtain the credentials, or just use a clever licence agreement and that'll certainly stop the pesky open-source kids from meddling. The best thing is, if the DoJ decide to take an interest, MS can tell them that it's necessary for security.
I really can see Windows going the same as some console platforms. Either you make your software with permission or you don't do it at all.
UAC for management (Score:5, Funny)
(http://www.codingdomain.com/)
Re:It's obvious (Score:4, Funny)
Re:Size Matters? (Score:4, Interesting)
Which, (assuming sarcasm on your part), wouldn't rule out the virtualisation restrictions being a contributory factory in to poor vista sales.
Certainly. However, I think it's safe to assume - as my sarcasm intended - that EULA-limited virtualisation is only something a tiny minority of users would take into account.
(Especially since a quite reasonable interpretation of the EULA doesn't prevent you from, say, virtualising a copy of Vista on your Mac running OS X - ie: the most common end-user virtualisation scenario.)
I think we can take the poor sales as a given - if vista was flying off the shelves, MS wouldn't trouble with a "fact rich" campaign to persuade potential customers to "proceed with confidence". Whether or not sales is the same thing as popularity is another question, although Microsoft fans don't usually have a problem with the notion when contrasting Windows against Linux.
As with Office, Microsoft's biggest competitor to Vista is Windows XP. Vista sales are slow not because it is "bad", but because XP is well and truly "good enough". Hence, the take-up rate of Vista is basically that of new/replacement PC sales.
But let's not get sidetracked. Even if virtualisation isn't causing Vista's sales problems, it could still be seen as doing so, internally. For that matter, if MS were going to relent a little on the more controversial features of Vista, they're more likely to give ground over virtualisation than they are to back pedal over DRM, for example. And there's probably nothing they can do at this late stage about the hardware issues. So if they were inclined to throw the potential buyer a bone, it would pretty much have to be over virtualisation.
Not really much of a bone. The proportion of customers such an annoucement would sway is miniscule by any reasonable argument. I don't think even the craziest of sales droids believe that a meaningful (hell, even statistically valid) portion of their userbase is holding back because of perceived problems with virtualising certain versions of Vista.
I'm not sure I fully understand the article (Score:3, Interesting)
(http://www.soggysoftware.co.uk/)
Why bother? (Score:1, Interesting)
(http://www.leperkhanz.com/ | Last Journal: Wednesday October 01 2003, @05:17AM)
Re:Why bother? (Score:5, Informative)
(http://scorch.quickfox.org/)
Re:Why bother? (Score:4, Funny)
(http://www.example.com/ | Last Journal: Tuesday October 15 2002, @12:42PM)
Since when is a license needed? (Score:4, Insightful)
Market Segmentation (Score:5, Insightful)
Seperate the user base by requirements. To match a low, medium and high priced product range, when there is no real difference between the actual products other than artificial restrictions.
By specifically disbaling certain features from the low versions, power users (the few who will touch Visat with a bargepole), will be forced to empty their bank accounts for the high version (Vista Ultimate/Business), otherwise they may just buy the version which could do everything they required (which would be cheaper).
Less revenue for Microsoft.
This is similar to the recent debate over MS Visual Studio Express vs. Professional. The former's EULA disallowing plugins of some variety which actually loaded fine. This forced users to buy the uncrippled version for actual development. More money to MS.
Re:Market Segmentation (Score:5, Insightful)
What do you prefer, that every copy cost more than the medium priced version does now? That people who can't afford the product not be able to buy one with only the features they USE for less?
DUPE! (Score:5, Informative)
Stoppit with the different versions! (Score:2, Insightful)
(Last Journal: Friday June 11 2004, @11:15AM)
This is why I like free software. I'm treated as the owner.
Price Tag (Score:5, Funny)
No kidding. (Score:5, Interesting)
(http://www.whitepost.org.uk/)
The thing that's going on is market segmentation [wikipedia.org]. To put it briefly: Microsoft reckons that those customers who are likely to want to run Vista in a virtual environment have got the money to buy a more expensive version. It's the exact same principle as is used for pricing some commercial databases according to "number of CPUs in the system which is going to be running it" - anyone who's got the money to buy and the need to run a 16-processor system can probably afford to spend more on the database, regardless of whether there's any technical difference between the 16 processor version and the 8 processor version of the software.
Re:No kidding. (Score:5, Insightful)
The thing that's going on is market segmentation [wikipedia.org]. To put it briefly: Microsoft reckons that those customers who are likely to want to run Vista in a virtual environment have got the money to buy a more expensive version.
If it was that simple, Microsoft wouldn't conflict itself so much. There are many more things going on, not the least of which, is the virtualization on the Mac (not a core Mac user myself).
Mac+OSX has still many disadvantages on its own, the biggest of which is vendor support for software and games. Parallels integrates relatively seamlessly virtualized Windows into a Mac.
Under virtualization, you really don't need more than Vista Home, since you can't run Aero anyway, so people would naturally flock to that. Many PC owners are willing to switch to Mac today, as long as they have a seamless Windows experience, which they still need.
Microsoft isn't just trying to make a buck, they're trying to decrease the rate of Vista/Windows virtualization. The problem here is: they can't change the license of XP which is out there already and people run that on their Macs.
So the conflict (at least part of it) is: forbid virtualization on cheap Vista (and thus stiffle Vista adoption as people run their XP on Macs), or allow virtualization since XP already allows virtualization anyway.
And only after all those strategy issues are resolved, comes the question if Microsoft could make more buck with expensive virtualizable Vista: corporate customers usually need to virtualize Windows for testing. But they don't really need a ton of copies for that purpose. A 1000 employee company may need just 5-6 licenses for the 5-6 developers who specifically need to do testing of their software. Hence the buck making potential isn't really quite there.
because (Score:2)
(http://slashdot.org???? | Last Journal: Saturday August 12 2006, @03:06AM)
Well, it does mean that there are only 5 potential victims for your malware
Losing their platform (Score:5, Insightful)
(http://www.sucker.tk/ | Last Journal: Monday January 24 2005, @07:18PM)
They want to remain in control of the platform, if people use mac or linux as their main os and use Windows to run one of those not-yet-supported programs the power of Microsoft wil start to degrade...
Apple doesn't even give you the choice (Score:5, Interesting)
And no, I am not a MS fanboy. I've been using Linux for more then ten years almost exclusively. Lack of hassle with licensing issues being one of the reasons for my choice of OS.
Re:Apple doesn't even give you the choice (Score:5, Insightful)
True-ish, and Apple certainly can't chuck any bricks in that particular greenhouse. However, there are a couple of mitigating factors:
If Apple doesn't sort this out soon they're going to start hacking off developers - virtualization is so darn useful. This will come to a head when 10.5 is released and betas of 10.6 go out and developers have to juggle past, present and future major versions of the x86 based OS - but the initiative will have to come from developers, via Apple - Parallels and VMWare have no strong incentive to break a sweat over it.
P.S. Also bear in mind that the last thing Apple want is, officially or otherwise, a "try-before-you-buy" route for OSX: even if the implementation was non-flakey, the first impression of playing with a new OS is always frustration because of the differences and the fact that your instinct is to plunge into "clever stuff" rather than work through the basics. Better if you are sold on the idea by an evangelist, part with cash, and have a $2000 incentive to get over having to press the fricking pretzel key instead of "ctrl".
Microsof is right (Score:1)
Re:Microsof is right (Score:4, Informative)
The Mac Threat (Score:5, Insightful)
Microsoft isn't stupid, and they can see the writing on the wall. Switchers pose a problem for Microsoft, because most anecdotal evidence and many studies show that switchers don't switch back to Windows. Now before you bash me as an Apple fanboi, consider this: most people who leave Windows are looking for an out due to frustration. Even if you think Mac OS X is inferior to Windows, someone looking to get away from Windows might not be the most objective person in the world. Apple's plan is to get people to switch, to just taste OS X, and then count on them not going back to Windows. Intel Macs make it "safe" for users to try it, because they can always fall back to Windows if OS X doesn't work out for them.
The most ridiculous part of the MS strategy, though, is to assume people pay attention to the EULA anyway. I recently installed XP on my Intel Mac on to a boot camp partition. Parellels is smart enough to see the boot camp partition and run in VM mode. Is that "illegal"? Will Microsoft come kick in my door? Would I be able to do the same thing with Vista (probably) even though the EULA states I can't?
Re:The Mac Threat (Score:4, Insightful)
People who are savvy enough to know that they can migrate their current machine to Linux aren't really the people that MS is afraid of leaving (they've already lost them or kept them, depending).
A few lines of Wisdom (Score:5, Insightful)
Mac OSX Home Premium 129$
Mac OSX Business 129$
Mac OSX Ultimate 129$
Ubuntu Home Basic 0$
Ubuntu Home Premium 0$
Ubuntu Business 0$
Ubuntu Ultimate 0$
A both OSes have home versions which allow restore of backuped Data...
For Vista you need Ultimate or Business to get restore functionality
Malware (Score:3, Funny)
Lame (Score:4, Insightful)
Surely, they don't mean to suggest that hypervisor rootkits stop being a threat as soon as the user ponies up the additional $210 or so for a Vista Ultimate edition?
Come on, M$, take your time and try to come up with a better excuse than that! Saying
Once virtualization is criminalized... (Score:2)
(http://samwyse.suprglu.com/ | Last Journal: Wednesday December 06 2006, @11:22PM)
Didn't MS say someting about the security issues of hardware virtualization? Hello? Haven't they hard of Blue Pill? Can someone explain how an EULA can keep malware from attacking a system? (And yes, I know that Blue Pill isn't a real threat... today.)
DRM Thing? (Score:5, Interesting)
Allowing home editions of Vista to be run in Virtual Machines would essentially make the DRM protection in Vista useless.
Let 'em shoot themselves the foot (Score:5, Interesting)
So leave Gates and Co alone. I don't want them to allow virtualization. It will make my job a whole lot easier.
The real reason (Score:1)
Anyone who wants to virtualize obviously has another OS they like. The cheap Vista versions limit features to the point of uselessness: they're there to be sold to OEM's cheap, to let MS advertise a low entry price, and to encourage users to upgrade.
Virtualizing Vista Home would let me have a "real" copy to play with and test stuff on, with no limitation since I have the (almost always better) facilities of another OS available. No motivation to upgrade -> no reason for Vista Home to exist. For my purposes Vista is easy enough to install that there's no real need even to activate it, just don't keep any important data there.
The fact that they care at all about this suggests that there are a lot of people who might be interested in virtualizing Vista. Maybe because they want/need to play with it but realize it's nowhere near ready to be a primary OS yet?
DRM? (Score:2)
(http://homepage.mac.com/rgbuice)
shady marketing technique (Score:2)
(http://vftp.net/ | Last Journal: Saturday December 09 2006, @09:52PM)
The real truth here is that they want to charge you more money if you are virtualizing because they know you either have more coin if you are running a VM (most likely an intel mac) or that you are not going to be a long running customer. (most likely running linux emu)
imho this pricing model should be illegal. Products should not be sold based on how valuable it is TO YOU, but how valuable it is on its own merit. Product price should not be allowed to be based on how much money you have to spend, that does not affect the actual value of your product. It's no different than price-gouging based on scarcity in a region. The only thing that keeps this practice in check normally is law of supply and demand, but with software you have a legally supported monopoly so that doesn't help.
Linux is the same way (Score:3, Funny)
(http://linuxhomepage.com/)
The virtualizable version of Linux costs 2 and 3 times as much as the non-virtualizable version of Linux. Additionally, Linux has a restriction that each copy may only be running on one machine or disk drive at a time.
Just lost a sale (Score:2)
(http://www.e3servers.com/ | Last Journal: Thursday January 26 2006, @12:17PM)
But when I saw MS was going to let you virtualize the lower rung I changed my mind. I was going to load a purchased copy in my Mac. Changing their mind lost my sale.
Oh well.
Exceptions for software testers? (Score:2, Insightful)
IE7 (Score:3, Interesting)
(http://www.yvan256.net/)
Web developers (developers, developers) without a Windows box cannot test websites for IE. And given IE's track record with standards compliance, this is not a good situation for Microsoft. I'm not buying a whole Windows box just to test websites in their crummy browser.
Desperate to see this one in court (Score:3, Insightful)
Defense: Once he has bought it, you cannot tell him what to do with it.
Prosecution: He didn't buy it, he licensed it.
Defense: He went into a shop, paid for a disk, and has no further obligations. If that's not buying, what is? Do you think he also licensed his copy of War and Peace that he bought in the same store at the same time on the same card?
Prosecution: And, we claim damages....
Defense: Damages for what? He bought it, he installed it, he used it. Can a book publisher collect damages because I use my ordinary glasses to read it with instead of buying a new pair as stipulated in the Eula?
Well, it would be a fun case to see.
Virtualizing makes low-end Windows a Unix app (Score:2)
However, if it can be virtualized legally, then a Unix operating system installer can be prepared which runs on a stock Windows PC and when it's done your PC is running Unix, Firefox, and a PC virtualizer with your original Windows inside there, running without compromises. Since people don't understand what the hell and OS is and don't want to, you can sell it as a security upgrade, which it is. On an 8-way CPU you could give Unix 4 CPU's and Windows 4 CPU's and it may be much more efficient also while software catches up with multicore, each may still be as fast as if it had all 8 CPU's to itself.
Nobody wanted to kill Mac OS 9 more than Apple, and they still had to virtualize and it still took them forever. It is obviously the only way forward because an application platform doesn't come into being overnight. However with the maturity of today's PC virtualizers and Firefox you can actually make the transitional period better than what people are going through now with Windows Vista. If you run a Vista installer on an XP system you can end up without sound or with some apps not working. If you run the theoretical Unix installer from above you end up with the same Windows features as before as well as additional enhancements.
Re:Hmmm (Score:2)
I know that this world is going more towards "forbid everything but the bare essentials someone needs to be good for the company and country", but that attitude is behind everything that was wrong in this part of the world about 70 years ago.
Greetings to Godwin, btw.
Re:I just don't get you guys... (Score:2)
(http://www.omnytex.com/)
Either way, your an asshat.
That aside though, because I've got a brief spot of downtime in my workload, I'll even answer your points more legitimately (even though I've already summed it all up perfectly well)... and before I do, I'll tell you I basically like Windows, XP anyway, and am not a huge fan of Linux (never seems to work right for me no matter how much time and energy I put into it)...
1. I agree, I've had virtually no trouble with XP for a few yeas now. I can't even remember the last time I saw a BSOD, or any crash I couldn't directly attribute to a single application. I also agree that if you maintain your machine with any semblance of brains, this stability will likely continue indefinitely. I further agree that in my experience, I've had just as much trouble in terms of stability with various Linux distros than I've had with Windows, in fact more so.
2. Declaring that *nix "geeks" are the virus writters on Windows is pretty stupid. In fact, knowing some people as I do, I'd go so far as to say that very few malware writers are doing so to make Windows look bad and *nix look good. VERY few.
3. Not to be a defender of Mac's, because I don't honestly have a ton of experience with them, but
4. "If I go *nix in any flavor it gets even worse. Unreliable and disparate code bases open in the wild for all to see and modify..."
5. "...limited choices for software in any class or type..."
6. "...hardware limitations..."
7. "Interoperability withe the bulk of the PC centric business world is low on the user end to boot."
Re:I just don't get you guys... (Score:1)
This is a joke, yeah? I mean, productivity reduced by 1/2? Have you actually used a Mac?
I work with a Mac in a business environment, as do many other people I know in different companies. Mixed environments that include Windows. Most Mac users find they're more productive on their macs - things "just work", there is more consistency in application interfaces, apps don't crash as often, and generally the whole experience is more enjoyable. As developer machines, they are superb. Many developers I know have moved from Windows or Linux to them.
As for software, apart from games there is just about everything anyone needs for business on a Mac. We use Microsoft Office, we have Keynote, Pages, Adobe products galore. The OS uses open standards for communication, so we're able to send and receive stuff from Windows users and generally have no difficulties. And as said, we're more productive.
I read a bit more in to what you are saying. You're limited in your abilities - you can only work on Windows and never bothered to learn other operating systems. As such, new things scare you. You won't have as much control - in fact, you won't be the "expert" any more. Can you spell "job security"?