The patent was filled on 22nd July 2011 and published on 10th November 2011 and would, without a doubt, be the most annoying thing imaginable when it come to immersing yourself into a game. People pay quite a bit of money these days for the latest games, so having those interrupted by dumb advertising would be a game killer. Here’s a more detailed description of how it would be implemented.
Embodiments of the present invention provide an advertisement scheme for use with interactive content, such as for example video games, entertainment software, or any other type of interactive content. In some embodiments, during game play, the game slows down, then stops, and a commercial is played. The user may be given an indication or other warning that a commercial is coming. By way of example, the indication may comprise a slowing down of the game play. This way, when the game slows down, the user knows to get ready for a commercial, the game then stops, and the commercial is played. After the commercial, the game resumes (i.e. starts again). In some embodiments the game may resume by slowly starting again, which allows the user to remember where he or she was in the game.
“A method for use in advertising includes initiating playing of interactive content, suspending playing of the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes a display and a processing system configured to perform these operations.”
Now, the good news is, is that not all patents are forthcoming, but still, what idiot though it would be a good idea?"