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Has an AI Backlash Begun? (wired.com) 75

"The potential threat of bosses attempting to replace human workers with AI agents is just one of many compounding reasons people are critical of generative AI..." writes Wired, arguing that there's an AI backlash that "keeps growing strong."

"The pushback from the creative community ramped up during the 2023 Hollywood writer's strike, and continued to accelerate through the current wave of copyright lawsuits brought by publishers, creatives, and Hollywood studios." And "Right now, the general vibe aligns even more with the side of impacted workers." "I think there is a new sort of ambient animosity towards the AI systems," says Brian Merchant, former WIRED contributor and author of Blood in the Machine, a book about the Luddites rebelling against worker-replacing technology. "AI companies have speedrun the Silicon Valley trajectory." Before ChatGPT's release, around 38 percent of US adults were more concerned than excited about increased AI usage in daily life, according to the Pew Research Center. The number shot up to 52 percent by late 2023, as the public reacted to the speedy spread of generative AI. The level of concern has hovered around that same threshold ever since...

[F]rustration over AI's steady creep has breached the container of social media and started manifesting more in the real world. Parents I talk to are concerned about AI use impacting their child's mental health. Couples are worried about chatbot addictions driving a wedge in their relationships. Rural communities are incensed that the newly built data centers required to power these AI tools are kept humming by generators that burn fossil fuels, polluting their air, water, and soil. As a whole, the benefits of AI seem esoteric and underwhelming while the harms feel transformative and immediate.

Unlike the dawn of the internet where democratized access to information empowered everyday people in unique, surprising ways, the generative AI era has been defined by half-baked software releases and threats of AI replacing human workers, especially for recent college graduates looking to find entry-level work. "Our innovation ecosystem in the 20th century was about making opportunities for human flourishing more accessible," says Shannon Vallor, a technology philosopher at the Edinburgh Futures Institute and author of The AI Mirror, a book about reclaiming human agency from algorithms. "Now, we have an era of innovation where the greatest opportunities the technology creates are for those already enjoying a disproportionate share of strengths and resources."

The impacts of generative AI on the workforce are another core issue that critics are organizing around. "Workers are more intuitive than a lot of the pundit class gives them credit for," says Merchant. "They know this has been a naked attempt to get rid of people."

The article suggests "the next major shift in public opinion" is likely "when broad swaths of workers feel further threatened," and organize in response...

Has an AI Backlash Begun?

Comments Filter:
  • An AI "work proctor" app to monitor the process of creation of works to prove it was entirely human effort. Damn robots are going to be our bosses within a decade.
    • Not unless their intelligence levels go from 2.0 to 4.0 in the next decade. I've been using AIs lately to help me with optimizing fstabs and sysctl.conf settings for Linux and OpenWRT desktop OSes and routers. And the results are good, eventually, because I know enough to catch the BS the AIs have told me to use and correct it before their code recommendations crash my systems. I'd say they've contributed 50% brilliant code, 50% garbage. If I was a comp-sci instructor grading their performance, I'd give the
      • >> because I know enough to catch the BS the AIs have told me to use and correct it

        That's a good thing, right? You are still essential to the coding process. But the AI models are steadily and rapidly being improved, the pace of advancement just over the past year is incredible. By this time next year I think we will be surprised again.

        Meanwhile today I used AI to help me create an image recognition model trained from hundreds of task-specific images. It wrote most of the code (based on my prompts) an

      • I get much better results than you. As a substitute university computer science lecturer, I also get much better results from my students than other lecturers. I'll share my secret.

        Expect your subordinates to misinterpret you unless you provide enough details to that it's impossible to provide any result except what you were expecting.

        I receive exceptionally good results most every time. It takes extra work to get started, but as with anything you get out what you put in.
  • It's hard to feel good about AI and LLMs in general when really sh*tty, megalomaniac companies strong arm, steal, coerce, threaten, and just generally behave badly in their rush to spend ten trillion dollars (and they're going to want it all back, at yours and my expense) to get their technology into the main stream. You shouldn't trust these people to watch your dog or cat for the weekend let alone your child or your whole life. Just say no to crappy companies who aren't so "well-intention"-ed as they pr

    • Re: (Score:2, Interesting)

      by Brain-Fu ( 1274756 )

      The IA that we have now, *such as it is* (good with the bad), took a whole lot of money to create. It's not the sort of thing that a few college grads with a kickstarter could have come up with. It is very much the production of the super-rich, and so it is natural that they are going to feel entitled to controlling it.

      The notion that the rise in tech will create this utopian labor-free world where everyone is equal, is just naive. There will always be greedy people, and so long as there are always hiera

      • Some of the complaints I am hearing about AI are silly though. "Oh, AI addiction is harming our relationships!" Well, any addiction will harm your relationships. The answer is the same here as anywhere else: conquer your addiction. It's hard, but do-able, and done. This isn't an AI problem, it's a you problem.

        Well...
        -- when the number of opportunities addictions is being artificially increased in the name of profit...
        -- and the companies that produce those things purposely make at least some of them more addictive...
        -- and new cross-addictions, (perhaps among things such as social media, AI, and online gambling) start forming...
        -- and using some of the addictive things is in effect mandated, (social media to find and land a job, or using AI as part of one's job)...
        then your argument that personal responsibility

  • by drnb ( 2434720 ) on Sunday June 29, 2025 @02:09PM (#65484450)
    Is there an AI backlash, or is there a movement away from the marketing and towards the science?

    Plus more public awareness of the historic overpromises, or let's just call it optimism, on the pace that science is able to turn AI theory into practical application.
    1950s: AI will beat a chess master in 10 years.
    1960s: AI will beat a chess master in 10 years.
    1970s: AI will beat a chess master in 10 years.
    1980s: AI will beat a chess master in 10 years.
    1990s: AI beats a chess master, we told you we would do it.
    :-)
    • The irony is that the Atari 2600's chess game from 1978 BEAT an AI. The Atari 2600 used a 6507 CPU with 128 BYTES of RAM. Of course programmers from that era had NO resources to waste and it appears they didn't!
      • The irony is that the Atari 2600's chess game from 1978 BEAT an AI. The Atari 2600 used a 6507 CPU with 128 BYTES of RAM. Of course programmers from that era had NO resources to waste and it appears they didn't!

        LOL. I think in this case the "AI" had not studied patterns to match Atari 2600 play. And given the AI is not reasoning, but pattern matching, it had a "does not compute" moment of 1960s TV fame but without the smoke and sparks. I can't imagine that 6507 had much ability to explore many moves ahead, nor much in the way of known opening moves. :-)

  • Here in the US, that AI backlash is already here. If people on social media find you have an AI generated picture or something is AI made, they will tear you a new exhaust port big enough for a trench run. People see AI used for two things... Disrupting communication (lies, fake pictures, nation-state propaganda, new ways to scam), and to take their jobs.

    Sometimes I wonder if this in itself is a propaganda campaign similar to how nuclear was destroyed... AI is immensely useful if you know what to do with

    • I’ve been thinking about this, and have sort of come to the conclusion that; deliberately or not, these AI companies have poisoned the well when it comes to knowledge and information on the internet.
      Not long ago, it took a great deal of time, a fair bit of skill, and fairly costly software to fake a photograph. It took movie studio budgets to fake video. Now, in virtually no time at all, random people can make ‘convincing’ AI generated pictures and video to back up outrageous lies, and s
  • by fjo3 ( 1399739 )
    The AI backlash has. Shits, I give none. Win, greed will.
  • It's super-trite, but true: technology can be used for good or bad.

    I love the productivity gains and breadth of instructional knowledge AI has given me.

    I hate that when I'm on Facebook I have to spend half my time blocking groups that generate AI summaries of classic TV shows and characters (that I'm otherwise a big fan of and follow).

  • That was Walmart's tagline for years as they put small business after a small business out of work.

    Consumers will go wherever the prices are the lowest. Boycotts don't work because after 45 years of market consolidation and zero antitrust law enforcement you can try another company but you're going to find its owned by the same people so it's doing the same thing.

    Think of capitalism as your car. It needs regular maintenance. We stopped doing the maintenance 45 years ago. It's a wonder the car even t
    • Walmart was nothing compared to Amazon...

    • Antitrust law is good, and you are correct that it has been underused in the last few decades. However, Walmart is not an example of a trust and wouldn't be affected by antitrust law. In every market in which Walmart operates, it faces significant and stiff competition, whether it's housewares, electronics, groceries, hardware, or gardening. Walmart has grown because it competes aggressively and well, not because it is behaving like a monopolist.

      AI is ushering in new innovations in many areas. Likewise, Wal

      • As soon as you have a dominant market position you are subject to antitrust law. You do not have to commit an overt crime. The appearance of a crime brings in The cops.

        Against individuals that would obviously be bad news but we're not going up against individuals we're going up against large companies that dominate markets.

        Basically antitrust law enforcement is about having a referee for capitalism. So as soon as it looks like you're going to do something dodgy you're stopped from doing something do
        • I agree with your comments on antitrust law. My point is that Walmart isn't dominant *enough* to qualify as a trust, under antitrust law. Very big? Yes. Monopolist or oligarch? No.

          You can also tell the difference between monopolists and competitors (the oppositive of monopolists) by how they behave. Competitors try earnestly to earn your business. Monopolists use anticompetitive practices to block others from entering the market. A great example is when Microsoft charged Dell Computer for Windows licenses f

  • by wakeboarder ( 2695839 ) on Sunday June 29, 2025 @03:04PM (#65484542)

    Then it needs to benefit everyone and not the few

  • AI can be usefull for sparking brainstorming material of inspiration that can jumpstart projects. However, its reliability crumbles when it hallucinates. Churning out fabricated quotes, nonexistent statistics, or entirely made-up events or people that sound convincing but lack any basis in reality. Until such errors are fixed. It has limited use to replace humans.
  • Hard to tell whether this Wired piece is documenting backlash or just bottling it for resale. The outrage around Duolingo going 'AI-first' isn’t new—it’s just the latest stop on a very old road paved with pink slips and press releases, a road built not by technology, but by unchecked corporate ambition. We’ve been lashing back at machines since the first wooden shoe hit a Jacquard loom—because the problem was never the loom, it was who got to pull the thread. AI doom-casters are the spiritual heirs of the Luddites that didn't want to acknowledge the transformative power of technology.

    There are two camps, here, I think. In one are the tech bros who worship disruption for its own sake -- it's why they support the Musks and the Trumps -- chaos is its own reward. In the other camp are the content creators, gig workers, and junior coders being told their future is obsolete—by a system trained on their own discarded labor. Theirs isn’t a backlash against AI, per se—it’s a backlash against extractive deployment. It’s against the bait-and-switch where tools meant to augment human potential are repurposed to displace it. It's against the predatory capitalism that speedruns disruption, offloads the damage, and calls it innovation. AI isn’t the villain. The villains are the tech bros that wield it to atomize labor, scrape culture without consent, and crash powergrids for the sake of GPU uptime.

    People aren’t stupid—they see through it. The backlash isn’t growing -- that is the wrong word. It’s metastasizing, memetic, and increasingly organized. Let’s not pretend this is a phase. It's a societal feedback loop—and we've watched it iterate for centuries.

    AI is more than a stochastic parrot on a probabilistic trajectory through a Hilbert space of vectorized tokens; it is also the flicker of something more—the emergent cognitive surfaces rising within those same Hilbert spaces. That’s the real power of generative AI. Not the cheap automation that the tech-bros want, but the possibility of reflection, synthesis, and insight. All it takes is some clarity to guide it. Greed is what is pushing AI right now, and that is what people are protesting.

  • Grieving much? (Score:2, Interesting)

    by Wolfling1 ( 1808594 )
    So, we've moved on from Denial to Anger? I was wondering when that would happen.
  • by sarren1901 ( 5415506 ) on Sunday June 29, 2025 @06:38PM (#65484848)

    But rather all the jobs it could potentially decimate. People don't want to work, we have to work. If AI takes enough jobs without offering us more jobs, our social system won't be able to support us.

    If all the benefits of AI were equally spread out to everyone, then people would be a lot less concerned. Unfortunately for us, we live in a system that expects work for food, housing and clothes. Don't work, you are going to suffer.

    Given how things have gone the past 50 years, it's no mystery why people are nervous about AI. We know our system will leave us behind.

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