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Tumblr To Move Its Half a Billion Blogs To WordPress (techcrunch.com) 25

Tumblr is making the move to WordPress. After its 2019 acquisition by WordPress.com parent company Automattic in a $3 million fire sale, the new owner has focused on improving Tumblr's platform and growing its revenue. Now Automattic will shift Tumblr's back end over to WordPress, Automattic said in a blog post published on Wednesday. From a report: The company clarified that it will not change Tumblr into WordPress; it will just run on WordPress. "We acquired Tumblr to benefit from its differences and strengths, not to water it down. We love Tumblr's streamlined posting experience and its current product direction," the post explained. "We're not changing that. We're talking about running Tumblr's backend on WordPress. You won't even notice a difference from the outside," it noted.

Automattic says the move to WordPress will have its advantages, as it will make it easier to share the company's work across the two platforms. That is, Automattic's team will be able to build tools and features that work on both services, while Tumblr will be able to take advantage of the open source developments that take place on WordPress.org. In addition, WordPress will be able to benefit from the "tools and creativity" that are invested into Tumblr.

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Tumblr To Move Its Half a Billion Blogs To WordPress

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  • Wait, wait... (Score:5, Insightful)

    by war4peace ( 1628283 ) on Wednesday August 28, 2024 @02:42PM (#64744456)

    Tumblr still exists?

    • It looks like not all users were there for the adult content.
    • ... still exists?

      They just completed their annual purge of female nipples and penises, but yes: They're essentially the only consolidation web-site for no-clothes images, for free. It's a reminder of how much censorship happens to the internet, and it's not misinformation and conspiracy theories being deleted.

  • Isn't that the one riddled with open holes and security issues?

    • Re:WordPress? (Score:5, Interesting)

      by NettiWelho ( 1147351 ) on Wednesday August 28, 2024 @03:00PM (#64744504)

      Isn't that the one riddled with open holes and security issues?

      I worked with wordpress for several years, only customers whos sites we had security issues with were those done by other people, who didn't quite know what they're doing, had added a whole bunch of dubious, obscure plugins that possibly hadn't been updated in years.. and often these kinds of customers weren't interested in paying for having all the functionality implemented in a safe manner, so what I could do with very little resources to use on the task is offer to put their site in read only mode to keep it from getting defaced by a scheduled script by someone in Russia.

      • by Tablizer ( 95088 )

        Too many pluggins and not patching frequently will make ANY platform full of holes. It just tends to happen on WordPress more because that's often where naive bargain-hunters settle, without paying to keep patched.

      • by lsllll ( 830002 )

        I operate two sites with the newest Wordpress versions, one of them linked in my signature. I don't have a lot of content and only an essential, handful of plugins. Since I put it together almost 5 years ago, I must say I am pretty impressed. Having said that, I have a WAF in front of it outside of the box and wouldn't implement it without a WAF. On the other hand, the installation is solely to promote my book and a few translated works I've done. If it gets compromised, it'll only be a sad and learnin

      • by ebunga ( 95613 )

        Can confirm. Wordpress has been pretty solid since v4, but that doesn't stop idiot """web developers""" who do nothing more than add a few zeros on to the end of a crappy canned template which requires all sorts of crappy plugins that haven't been updated in years. Doesn't help that they ship with commercially supported plugins.

        It's not difficult to turn a wordpress install into something that costs $1000/yr just for plugins.

      • by jddj ( 1085169 )

        Matches my experience.

        Some wag has called WordPress:

        "A remote root shell with a cool blogging feature".

    • For the most part no, most of Wordpress's security issues come from it's expandability via plugins, a lot of them very poorly written. But the underlying system was actually okay.

    • by chrish ( 4714 )

      It's not bad if you don't install plugins (and have up-to-date OS, PHP, database, etc., which are secured).

      Unfortunately, everyone installs plugins. The ones most popular with your Marketing folks also seem to be the ones that get pwnd constantly.

  • "We're not changing that. We're talking about running Tumblr's backend on WordPress. You won't even notice a difference from the outside," it noted.

    You certainly will notice, because WordPress is a security dumpster fire.

    Yes, many of the security problems are with addons for it, and they can avoid those problems by avoiding those addons. But WordPress is just inherently bad and they will certainly screw up at security and everyone will get owned.

  • "Tumblr To Move Its Half a Billion Blogs To WordPress"

    ...its acquisition by WordPress.com parent company Automattic in a $3 million fire sale...

    So, that's five hundred million blogs for three million dollars, which works out to 6/10ths of a cent for each blog. Seems... seems high.

  • by fahrbot-bot ( 874524 ) on Wednesday August 28, 2024 @03:04PM (#64744510)

    Tumblr is making the move to WordPress

    Now I need my pages to be Washed for the cycle to be complete.

  • "You won't even notice a difference from the outside," it noted."

    That could happen. Probably won't, but it could.

  • I hosted my tiny blog on Wordpress.com for a few years. One day I noticed it was gone - nothing but a blank white page. I contacted customer support, and they told me they'd restore it from backup. Next, they told me that I hadn't notified them within their 30-day backup cycle, so there were no backups that had my content. I'd have to re-post it all. Then they told me "sorry".

    They had one job - host my content - and instead they lost my content.

    These days I host my own content, and control my own backu

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