Louise Matsakis, writing for Motherboard: Cloudflare, a major internet security firm, is on a mission to render distributed denial-of-service (DDoS) attacks useless. The company announced Monday that every customer -- including those who only use its free services -- will receive a new feature called Unmetered Mitigation, which protects against every DDoS attack, regardless of its size. Cloudflare believes the move is set to level the internet security playing field: Now every website will be able to fight back against DDoS attacks for free. "The standard practice in the industry for some time has been to charge more if you come under attack," Matthew Prince, the CEO of Cloudflare, told me on a phone call last week. Firms often "fire you as a customer if you're not sort of paying enough and you get a large attack," he explained. "That's kind of gross."