Now Security Researcher Matt Jakubowski claims that he has managed to hack the Hello Barbie system to extract wi-fi network names, account IDs and MP3 files, which could be used to track down someone's home. "You can take that information and find out a person's house or business. It's just a matter of time until we are able to replace their servers with ours and have her say anything we want," Jakubowski warned. Mattel partnered with ToyTalk to develop "Hello Barbie." ToyTalk CEO Oren Jacob said: "An enthusiastic researcher has reported finding some device data and called that a hack. While the path that the researcher used to find that data is not obvious and not user-friendly, it is important to note that all that information was already directly available to Hello Barbie customers through the Hello Barbie Companion App. No user data, no Barbie content, and no major security or privacy protections have been compromised to our knowledge." A petition by the Campaign for a Commercial-Free Childhood asking Mattel to drop the doll has already been signed by over 6,000 people.
NOTE: The original reporting of this hack appears to have been this NBC-Chicago newscast.