An anonymous reader writes: Despite the ferment that occurs when yet another digital publisher paywalls a news-site, most paywalls are absurdly easy to circumvent, even using no other software than a web-browser, because of the need to present unrestricted content to the search engines that publicise it. None of the parties involved are considering anyone else's point of view: Google wants free flow of information funded by merit-based advertising revenue; publishers want to restore consumer lock-in in a network environment of story-led consumers who have completely abandoned the concept; and Apple is fine with content-blocking, since it just wants to sell hardware.
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