waderoush writes "PARC research fellow Van Jacobson argues that the Internet was never designed to carry exabytes of video, voice, and image data to consumers' homes and mobile devices, and that it will never be possible to increase bandwidth fast enough to keep up with demand. In fact, he thinks that the Internet has outgrown its original underpinnings as a network built on physical addresses, and that it's time to put aside TCP/IP and start over with a completely novel approach to naming, storing, and moving data. The fundamental idea behind Jacobson's alternative proposal — Content Centric Networking — is that to retrieve a piece of data, you should only have to care about what you want, not where it's stored. If implemented, the idea might undermine many current business models in the software and digital content industries — while at the same time creating new ones. In other words, it's exactly the kind of revolutionary idea that has remade Silicon Valley at least four times since the 1960s."