SEO Via DNS "Piggybacking"

An anonymous reader writes "There is an interesting story over at the SANS Internet Storm Center that shows details on about 50 organizations that have had new machine names added to their DNS zone information. These were then pointed to sites used to boost the search engine cred of pharma, personals, and porn sites. If you outsource your DNS, how would you ever catch something like this?"

Re:Hey look, a StartCom Class 1 cert.

[Anonymous Coward]

You meant to use the word "any" and "more".

We'll let it slide this one time.

Re:By checking?

[petermgreen]

How do you know if the records in the zone you transfer are the complete set of records in the live zone?

Maybe you should not outsource your DNS...

[Czech Blue Bear]

I believe that DNS, along with other IT infrastructure (and accounting) is so crucial that it should never be outsourced. By outsourcing, you are in fact giving away your keys to your webs/infrastructure/money. Of course that all kinds of bad stuff can happen then.

Re:My hobby

[Anonymous Coward]

No, SEO is about one thing: boosting your ranking through gaming the system to line your own pocket. If it happens to make the user experience temporarily better, that's just a happy accident for the user. But it's not a long-term improvement (which would be helping the search company with their algorithm, for instance).

Re:My hobby

[Anonymous Coward]

SEO, if you do it under that name, is always black hat, and spamming search engines with fake or otherwise useless information is the primary way it's done. White hat SEO is what people who make web sites do when they do a good job. They never call it SEO because they don't want to be associated with the slimebags who clog search engines with their disinformation.

If someone tells you that you need to SEO your web site, run fast, run far.