PC Call Centers Garner Lowest Satisfaction Score 223
Lucas123 writes "The University of Michigan took its first American Customer Satisfaction survey and found that of six industries measured for the Customers' Call Center Satisfaction Index, the PC industry received the lowest score, according to a Computerworld story. 'According to the survey, nearly 73% of the people who have bad experiences with their PC companies' call centers said they will consider purchasing their next PCs from another company, while 85% of customers who had their problems resolved by calling a PC call center said they would continue doing business with the company. Other calls centers included in the survey included banking, cell phone service, cable and satellite television, and insurance.'"
Profit! (Score:5, Funny)
1. Start computer company
2. Have good tech support
3. Profit!!!
Wait, somethings not right
Re:Profit! (Score:5, Insightful)
1)want to make more money
2) cut back on call center
3) profit!....this quarter.
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4) lose customer loyalty
5) lose market share
6) cash in multi-million dollar golden parachute... aka Profit!
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1. Turn company into a public company (corporation for you US guys).
2. Fire half your workforce.
3. Profit due to increased stock value.
Re:Profit! (Score:5, Insightful)
Retail customers aren't willing to pay for quality tech support. [Corporates are though.]
Even if they were able to pay them more (which they aren't), you aren't going to get good people who know what they are doing to sit on a phone all day every day dealing with angry/frustrated customers. No one ever calls tech support to tell them how happy they are with their purchase. I was a tech for a year, and it was horrible. You only get angry/upset people talking to you, and most of the problems can be resolved by following a script.
Add to this the PHBs who measure your performance based on average call times (not in actually resolving issues) and you get yourself micro-managed into mediocrity. Good people don't like being told to do a shitty job, and they will leave.
If you've got the skills to be a good tech, you can make more money doing a job that is more satisfying somewhere else.
No, the problem is... (Score:4, Insightful)
When was the last time you installed more memory on your cable box, or upgraded the operating system? Cell phones are getting more complex, but by and large they are self contained systems that don't get modified much either. I'm sure that customer satisfaction will decline, the more phones become like PC's.
It's just the nature of the beast.
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Amen to that! I'm getting ready to leave my current gig for just that reason! There's only so many times you can be directed to do sub-par work before you start looking for something else.
Re:Profit! (Score:4, Informative)
- MOST problems cannot be solved by following a script
- Also, company knowledge bases (for the tech's) are usually outdated, inaccurate and poorly designed
- People ARE willing to pay for tech support
- When I did support for M$, customers of brand name computers with OEM operating systems would call in and ask for support because they couldn't get their problems solved through the OEM call centres (M$ customer service will just charge them of course)
- Customers are rarely angry unless you feed them with bullshit, keep transferring them, constantly put them on hold, etc. If you do like me and actually treat a customer like a decent human being instead of getting them off the phone as soon as possible, then you will probably not get promoted, but you will have a feeling of personal satisfaction that you actually bothered to help the customer solve their problem
Facts:
- most call centres have time limits for tech calls, which means techs are pressured to get people off the phone as soon as possible instead of giving them any type of quality support
- training is often limited to 2 to 3 weeks for a specific product, with much of the training time dedicated to human resources type training, i.e. how to talk to the customer to make them feel like you are helping them, instead of actually giving the techs the technical knowledge to actually solve their problems
- techs often make things up. Yes I've experienced this as a customer and have seen other techs do this. If people don't know the answer, they will just make-up there own answer just so they don't have to deal with the problem (having the customer do something that takes a long time can help to get the customer of the phone, like doing a chkdsk)
- With one company that I was with (that I quit in disgust), a customer told me that he noticed what seemed to be a manufacturers defect in the specific brand of computer. I went to my supervisor and he said this is not true. I asked my supervisor how he knew this since I never even told him the model number. He said "good point, I'll check", about 30 seconds later he said he checked and said there was no default with the product.
- Turnover rate is high in this business. So keeping experienced techs isn't so much an issue as keeping within the short term quarterly profit margin targets
Believe me I could write a whole book about my experiences, but I think you get my point. The only thing that seems to be saving any one company from bankruptcy through customer abandonment is that all companies seem to be colluding with the lie (or exaggeration at least) that they are providing technical support.
Let's face it, if a customer had a choice of saving their computer data or just getting their computer to work properly, they will pay. Often companies with out-of-warranty customers charge $2.00 per minute, often for the same poor technical support. It is a rip-off and a cash grab for the companies involved.
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Thank you. That is the heart of the problem. How many of the people who complain that they have a problem with call-centers cutting down costs would be willing to pay to get support? And how many would be willing to pay a higher price for quality?
I mea
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you get the support you're meant to (Score:2)
If you're getting crappy service it's because
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The problem is that good tech support is costly. In order to provide it, you need to pass the cost onto the customer. Customers will compare your computer to a Dell and purchase the Dell for its mildly lower cost.
FWIW, I've always thought it would be neat to find ways of improving computer packages up front rather than relying on tech support calls. For example, POD (Print On Demand) is getting advanced enough to where you could literally print a custom manual for each computer that
Re:Profit! (Score:4, Insightful)
If it was actually relevant to their computer and covered the basics, they would know it was a reference. Sadly, good documentation (and I mean good, not just "listing everything") is usually one of the first things cut, despite the amount of money it can potentially save.
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Not a single page of how to setup an email address using Outlook Express or how to write a document with Wordpad.
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Make people laugh, say something absurd, but stick to the details of what you're writing. If you include a little entertainment people are more likely to keep reading. Nobody wants to pick up a manual that reads like Encyclopedia Brittanica, but most manuals are written exactly that way.
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Of course, they're usually complemented with the encyclopedia, which contains all of the rest of the information for actually using and maintaining their products. It doesn't help that nearly every company only includes support for their own brand o
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Lots of companies assume that since they're already paying for phone support, they might as well cut costs on the manual and let the phone people handle it. Which is dumb. For that guy who called and you pointed them to the manual, since it was already written down *a
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marketing size of the drive - real size of the drive - formatting overhead - diagnostics partition - [redacted]ware - WinStupidity - Windows itself = open space
i dare an OEM to give stats on how much drive space is actually open after the loadout
When I call and hear a thick foreign accent (Score:4, Insightful)
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Good times, good times.
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Re:When I call and hear a thick foreign accent (Score:5, Insightful)
Re:When I call and hear a thick foreign accent (Score:5, Interesting)
Damn skippy. I am horrible at math (dyslexia related to numbers or something, they just run away from me, I have a hard time adding two three-digit numbers together even when you don't have to carry) and when I took pre-algebra in college, I had some kind of asian guy (sorry, I'm a typical dumb american in this regard [alllooksame.com]) as an instructor and his accent was more or less impenetrable. I had no idea what the hell I was doing and certainly couldn't learn anything from him. I ended up dropping out and to this day I still have never passed a single class in algebra (although I do utilize it in a limited fashion occasionally. I mean even to use ohm's law you need that, unless you want to draw a triangle every time you want to do that.)
When you're talking about something you know well, it's easier to hear through someone's accent because you're more used to the words and concepts being expressed. When you are trying to learn something you don't know jack about, it becomes substantially harder. Most people don't know shit about computers and most tech support employees are no exception, so it's no wonder that many of us have a spectacularly hard time understanding the Indian tech on the other end of the shit phone connection.
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win
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When I shocked a tech support rep (Score:2)
I remember one time when I bought one of those new 4x AGP video cards. (Yes, it was that long ago.) I was having a lot of problems with it, so I tried the various speeds (1X, 2X, 4X), tried different driver versions, and so forth. I finally gave up and did the last resort - cal
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How true that is!
Today I was out flying and over the radio heard an impenetrable Asian accent. I literally could not determine if he was even speaking English, though I'm pretty sure that technically, he was. I tried and tried to figure it out. Even worse, it was all self-announced on a Unicom frequency shared by a number of local airports - I have no idea if he was even withi
Re:When I call and hear a thick foreign accent (Score:4, Interesting)
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BTW, not all consumer level support sucks. I buy my DSL from Speakeasy (http://www.speakeasy.net). While they cost maybe 25% more than your
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2. The problem with accents is that they can be unintelligible. If your accent is really really thick, I might not know what word you're saying. It could be any of a number of things. They might be trying to name a kind of RAM. That'd be hard to understand. "PC2400? PC400? Peezee Thundered? What did they say?"
Exactly! (Score:2, Insightful)
Exactly! You know, folks got so pissed at me when I did customer support in China. They couldn't understand a word I said - even though I speak perfect English! Go figure! I was hired as a support person by management. But nooooooooo, the Chinese are so racist they refuse to learn and take the time to understand me! After all, they're the customer and they should adjust to me because they are giving me!
Isn't that the attitude with a lot
Your call is important to us (Score:5, Funny)
Complexity (Score:4, Insightful)
Of course there's the other obvious problems of poor call center training, etc. But that just compounds the issue.
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Use the OP as an example (Score:2)
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At this point the AC has been told several times how drop to a console. He is seeking technical support, yet believes that he already knows more than the herd of "morons" who are telling him what to do.
Everyone is being civil even though he's being a dick. I probably would have told him to piss off at this point.
Obligatory car analogy:
Guy: Hey, my car won't start.
Ford: Is there gas in it?
Guy: No, the tank is empty.
Ford: Well, you need to put gas in it.
Guy: WTF! I already told you it won
Rude reps. (Score:2, Insightful)
I was once on a service call with a company's service rep and he was giving me instructions rather quickly and with a thick accent. When I asked him to repeat what he said, sometimes more than once, he became very irate and somewhat rude.
I had to call in because because of their lame website wouldn't activate their damned product. I no longer do business with them nor will I ever.
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Well, lets look at this a bit closer (Score:3, Insightful)
Desktop computers and their attendant problems just might be more complex than:
- What's my bank balance?
- What are all of these calls to Bangladore doing on my cell phone bill and where is the damn ON button?
- What channel is Bugs Bunny on?
- Where's the lizard?
Not like Dell tech support is on my friends list (until you get to the server folks, they've seemed decent), but we're talking about a complex system in the hands of well, just about anybody.
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One question- where the hell do you work?!?!
Three types of support people (Score:2)
1. The guy who is clueless and couldn't care less about his job,
2. The guy who thinks he knows everything but doesn't really have a clue, and
3. The guy who really knows a fair amount and cares about the customer.
#1 will be working at McDonald's next week and knows it. #2 will also be working at McDonald's next week, but doesn't see it coming. In the intervening days, he'll be posting comments on Slashdot about how everyt
Re:Three types of support people (Score:4, Insightful)
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Will the fairies on his planet help him? Your idea of reaping the rewards gives us all the warm fuzzies, but such ideals sadly belong to the generation before us.
Seriously, part of the problem is it is no longer seen as cost effective to hold onto good employees. Take the UK, sometimes people can wheedle(sp?) an extra couple of grand from their employer every year or 3, but, a 10 grand pay rise doesn't
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Will the fairies on his planet help him? Your idea of reaping the rewards gives us all the warm fuzzies, but such ideals sadly belong to the generation before us.
If you had read the summary, it said "... 85% of customers who had their problems resolved by calling a PC call center said they would continue doing business with the company." I agree that many managers may not realize that these numbers exist, but your comment about ideals belonging to the generation before us is clearly untrue.
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- People who get the customer off the phone the fastest without helping them:
By transferring calls, telling customers to re-installing their OS, etc
- People who go out to the local bar drinking with management (this is not an exaggeration)
- People who just plain get over-friendly with management (I'd be too embarrassed myself to try such obvious ass-kissing)
- People who just don't have the skills to find another j
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This has been true in tech in the USA at least as long as I've been in it (some twelve years now or so.) Getting a raise is like pulling teeth unless you are a) a big ass-kisser and b) very lucky. Not or, but and. Bu
You Sir, Are Misinformed. (Score:5, Insightful)
Read the following carefully.
-No caring.
-Know nothing. They provide scripts. Don't _ever_ deviate from the scripts.
If you are with me so far, read on carefully.
Call center productivity is *NEVER* measured by customer satisfaction. It is measured as calls per unit of time. Period.
Take a moment to comprehend the implications of the previous statement before moving on.
If you meet/exceed the calls per hour (or whatever) then another component of your productivity is the number of parts shipped. More parts bad, less parts gets you an atta-boy from your manager and maybe even a shiny nickel.
Finally, a call center is most profitable when there is a queue. Fewer support people processing more calls per hour = profit & productivity.
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I worked phone support for a financial firm (via a contracted company) one summer as temp work. They would get mad at me if I was too quick in helping customers because the call had to be a minimum time length for them to bill the firm. So I had to purposefully slow down and delay the customer.
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only if the call center sucks (and most do).
i know. my day job is ISP tech support (Sasktel). average call times are tracked, though pretty much for trivia purposes.
our main stat is the resolve rate. basically, when you solve a problem and close the case, does the customer call back about the same problem within 3 days? if they do, it evidently wasn't fixed and you missed something or made a faulty assumption or something else. we sho
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As someone who likes my units to have snazzy names, I propose that "Calls per unit time" be forthwith referred to as a "Dell".
Wrong (Score:5, Informative)
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As if that wasn't bad enough, every other customer starts every conversation with you bitching about how long they had to wait for service (remember good qu
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The company i worked with for celphone customer service did NOT want #3's. #3's lead to long handling times, people noticing the spin on marketing, and setups that are efficient (read: low margin). The #1's are perfect so long as they meet statistics requiremen
number #3 is flipping burgers (Score:2)
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Perhaps It's the Users (Score:3, Insightful)
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But your point stands for other, less-distinctive types of hardware.
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No Surprise (Score:2)
Compound the low pay with the high technical expectations and you get a recipe for a disaster. Doing it over the phone makes it even worse.
In summary, PCs are complex, the customers are for the most part not very good with it to start with, problems can be very complex, interface is so rich that it is difficult to describe over the phone and tech level needs to be high to diagnose
Partly depends on customer's abilities (Score:4, Funny)
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I literally received this email from one of my users yesterday, from his home address since he was having a problem accessing the corporate external web mail server:
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Could the people be at fault? (Score:2)
nearly 73% of the people who have bad experiences
Possiby those people may not be very good with computers & would have had problems with any helpdesk.
Too many companies treat call centers as cost centers rather than seeing them as an opportunity to solidify the customer relationship, resulting in increased loyalty and retention
Also how many computer users need to ring heldesks ? Might not more bad, cranky & mad users ring the desks ? I'm not convinced that helpdesk callers are repesentative of users.
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Sale Call Center Work (Score:2)
Now I work for a large software company and probably make 2 or 3 times his s
Completely unfair comparison! (Score:3, Insightful)
Both myself and the bank, cable company, insurance firm can get their hands on my account and/or their hardware (f'nar f'nar) and fix things if broken.
Many times I've tried to help people with their computers over the phone but when the problem is "I hit the power button and nothing happens" there's precious little I can do (other than get them to check connections) unless I can actually get there with a screwdriver.
Much as I hate computer as car analogues I wouldn't phone BMW and ask them to help me fix my Mini's engine over the phone! It just wouldn't work especially as I, like the poor broken computer users, I am no mechanic.
Ah well. My Mum bought a (pretty crap) PC a few years back but she deliberately bought it from a shop about 5 miles away. If it blows up instead of having to post the thing back or arrange pick up a bloke comes out with a screwdriver set and some spares. She paid more for that service but it was invaluable when lightning fried the modem.
PEBCAK (Score:2)
Dunder-Mifflin Ranked High (Score:2)
Of course this is just fiction and Dunder-Mifflin is quite the screwed up company (why we love it so much) but they have one thing right - human contact on the phones.
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Expectations out of whack (Score:3, Insightful)
significance? (Score:2)
customers are partly to blame (Score:2)
Too many potential problems (Score:3, Insightful)
Before the Internet you wouldn't have so many different patch levels.
PC Tech support is hard, no mistake.
reason (Score:5, Insightful)
Unfortunately, the people running the call centers don't realize this. They give their employees the same sort of flow charts that are given in "non-specialized" fields.
There are people out there with the skills required to to these jobs very very well. Some companies, like intermec (mobile computer manufacturer), zebra (industrial printer manufacturer), or CLI (provider of dumb terminals for As/400 systems) hire very very good people. I have even gotten the same person on multiple calls who recognized me "Hey RYAN! did you get that battery charger replacement i sent you?"
Unfortunately, it hurts the bottom line to pay skilled labor, so the end user ends up suffering.
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No, paying more to an employee will increase the cost of the computer; which means the consumer will not purchase it. *That* is why you don't see good customer support.
I have yet to see someone say "I bought an XYZ computer because of their excellent customer support" - when price is all a consumer cares about, companies naturally cut customer service costs.
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Customers will be more satisfied to pay for support when they really need it, rather than getting the run-around and negative experiences from customer se
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=====================
This is only partially true. Say I buy a PC from Dell, two months later the memory dies (you tested via memtest86+ to confirm this). You call in to Dell and tell them taht you have bad RAM and it needs to be replaces. The cust service rep tells you to call support at 1.99 a min. So, you call their support and
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No, paying more to an employee will increase the cost of the computer; which means the consumer will not purchase it. *That* is why you don't see good customer support.
What grade are you in?
Say you are selling computers for $500 a piece. You sell 10 computers. This means that you have $5000 gross. If you need to spend $1000 on tech support, you have $1000 material costs, you have spent $1000 on payroll, and you have spent $1000 renting your building. You have netted $1000. If you decide to upgrade your tech support, and now you are spending $1500 on tech support, you are now netting $500. Losing that $500 is referred to as "hurting the bottom line" because when you
I was unsatisfied too (Score:2)
the travel industry is worse (Score:2)
The customer is always wrong (Score:2)
How about books? (Score:2)
haha tech support horror stories (Score:2)
You know, I have a few experiences along this line, so I feel the pain of helpdesk helpers who've had to deal with customers who never even had a ticket on the clue train. Instead of sharing that with you, though, let me share this....
When one of my grateful customers expresses how they wish they knew stuff about computers too, my standard response is "oh, but I wish I could [do whatever the customer does] like you do."
Odd thing... when I say it it's usually true. I wish I had the time to learn more in d
customers suck too (Score:2)
All that happens is that the cal
It's not the CC-Agent's fault (Score:2)
The first is the scripted dialog he has to go through. Usually, when you're working in support (1st and often 2nd level too), you have a FOTM-script to work through. You walk your caller through the steps and if the issue isn't resolved, pump him up into the next level. That's it. No leeway, no chance to deviate. Or rather, you better don't if you "enjoy" your minimum wage job.
This, in turn, does dissatisfy your customer, especially if th
Xbox support is the bowels of hell (Score:2)
Did I mention that all the automated steps are voice response
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sometime the problem is an IQ barrier not a Language barrier.
OEMs need to have online the following
1 a way to download the restore dvd(s) (if not in the box)
2 a detailed tech sheet (make/model and subspecs on all the bits) or maybe just include a copy of Belarc advisor or similar
3 a simple page with any updates
yea by phone.. (Score:3, Insightful)
Having done some tech support over the phone a decade ago, I know that some things can actually be done over the phone. ISP support for one isnt too bad if you have a decent technician. The problem is that they dont pay the price for a technician, so they force a script down the throats of the support personel, and caos ensues.
Your best bet is to call tech support BEFORE YOU BUY... call the line, wait a few minutes on hold, if they dont pick up with a real person in a tim
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