Apple to Lock OSXi to Apple Hardware 766
spac writes "It seems that Apple has chosen to use the Trusted Platform Module chip to ensure that Mac OS X can only run on Apple Hardware. The report from vnunet states that the chips contain a unique identifier, which can be used to determine the manufacturer of a PC as well as facilities for data encryption. "
Not will use, but *might* use (Score:5, Informative)
While I do not doubt this will in fact be the case, I would appreciate more accurate reporting on the part of the Slashdot editors to ensure that submitters are not spreading misinformation. In fact, if you click on the Gartner new analysis linked [gartner.com] in the vnunet article, you will find no mention of the "security chip" being quoted by this article so we have nested lousy reporting. Yeah, yeah, I must be new here. Ha ha
Seriously though, this is a reasonable move for Apple to ensure that the look, feel and reliability of the MacOS does not become corrupted for some users who may want to install OS X on "lower quality hardware". Apple prides itself on a quality user experience that approaches a luxury product. Everything from the appearance of the fonts to the way consumers interact with the interface needs to remain consistently "high quality" and I am sure Apple will make efforts to preserve this experience.
As well as providing for an OS "lock" on hardware, the implementation of such chips will also allow for stronger security as well as enabling one of the features that Hollywood has been demanding before Internet distribution of movies will be allowed by the studios.
Re:Not will use, but *might* use (Score:5, Insightful)
while this is true, the single biggest reason for this obvious move is this: apple is a hardware company.
since the mac came out, and even before, apple has been using revenue from hardware sales to support os development. if millions of home users stampede to emachines discount boxes for their os x platform then, apple's real source of revenue will dissappear.
and then there'll be no os x.
Re:Not will use, but *might* use (Score:3, Insightful)
but i disagree with you. *nothing* is going to create a situation where "there'll be no os x." There are far too many people who are firmly entrenched into Mac OS X.. your comment is absurd. Even if Cupertino fell into the Pacific, the Apple community would keep OS X going.
I believe Apple will grow substantially by opening Mac OS X to commodity hardware. how much revenue will apple honestly bring in on hardware in the
Re:Not will use, but *might* use (Score:3, Interesting)
Ciao
Re:Not will use, but *might* use (Score:3, Insightful)
I could see someone doing mission critical stuff having a dual-boot box, but someone buying Ap-tel hardware to run Windows is just out of the question. If you want a cheap box, you buy a Dell, Gateway, whatever. I
Re:Not will use, but *might* use (Score:3, Insightful)
Maybe in the 80s and 90s yes. Or perhaps you are referring to Apple the record label.
I might buy the statement that Apple's core G5 market is creative professionals.
I don't believe movie makers and professional designers are buying up all those iMacs and Mac minis and iBooks. Creative professionals may have been Apple's focus previously, but that market was sewn up years ago.
I suspect Apple is more interested in the average home computer user, Mom and Pop, Gramp
Re:Not will use, but *might* use (Score:5, Insightful)
I actually think it would be much higher, if you consider people wanting to dual-boot. I personally have been interested in getting an OS-X box, but can't really leave Windows behind. I see many people dual booting their machines. Look at how many Linux people keep their machines dual-booted for games, or [insert use here]. Now look at how many people don't use linux because its "too hard to use". Now, look at how many people would like to have a stable user-friendly Unix box, but need windows for something.
I say HA (Score:3, Insightful)
I am amazed at all the mindless Mac zealots raving about how OS X will be available on commodity hardware and how this will be so great for Apple. Guess what, it won't. Steve Jobs said Apple will be the only hardware OS X will officially run on. Plus the move puts Apple in the same playing field philosophically as Linux and windows. It remains to be seen if Apple's philosophy will be adopted by anyone in the buy it cheap crowd. So lets be honest cheap is not a selling poi
Re:I say HA (Score:3, Interesting)
It's those godless heathen business analysts and some of those smelly free software yuppies that are spou
Re:Not will use, but *might* use (Score:3, Insightful)
APPLE TRIED CLONING. APPLE MAKES THEIR MONEY FROM SELLING HARDWARE.
Apple is not a hardware company but that's where they make their money. If licensing the OS was so profitable, why didn't it work the first time around?
Re:Not will use, but *might* use (Score:3, Insightful)
this is 2005, the masses (read: the geeks) have finally accepted Mac OS X as a competent operating system, and many who use it find it superior to windows. comparing this situation to Apple's earlier flirtation with clones fails to recognize the dramatically changed environment.
Re:Not will use, but *might* use (Score:5, Insightful)
Apple is a platform company. Apple brand is based on a user "experience". Both the hardware and software are designed as complimentary components to an integrated platform. Seperating the hardware and software will hurt the Apple brand as a whole.
Re:Not will use, but *might* use (Score:4, Insightful)
I don't say that I'm necessarily right about that, just take it as food for thought.
Damn (Score:3, Funny)
Re:Not will use, but *might* use (Score:5, Insightful)
Oh, the irony.
Re:Not will use, but *might* use (Score:3, Insightful)
Typical home users will do no such thing, they like to have a supported platform.
For get all untrusted computing platform crap - all Apple has to do is say "OSX is only supported on boxes x, y and z" and then only the fringe will go to emachines (or homebrew) and try to run it on non apple hardware.
Hardware? Software! (Score:3, Interesting)
Suppose they gave away the hardware, that is, the sticker price was $0. Suppose also that marginal costs of software are also 0, so they could easily produce 10 times or 100 times as much software for no additional cost. Well, there would be manuals and boxes, but it wouldn't be like hardware.
Seems to me that selli
Comment removed (Score:5, Insightful)
Re:Not will use, but *might* use (Score:3, Funny)
Yeah, but they also lost the opportunity to create new bugs, so it's break even
g,d&r!
Re:Not will use, but *might* use (Score:4, Insightful)
Re:Not will use, but *might* use (Score:3, Insightful)
OK, so when will MacOSX be "finished"? Or is 10.4 the final release ever?
Re:Yeah, but... (Score:3, Informative)
will it run Linux?
I'd bet on it. At the announcement, they said they would ensure that OSX only ran on Apple hardware, but that they would not do anything to stop people from running Windows on Apple hardware. I think the quote even said "I'm sure a few people will do that" but I don't have it handy.
Now, they didn't mention Linux/BSD/etc., but I'd guess that if they expect a stock copy of XP to run, somebody will have Linux going on it the first night.
Re:Not will use, but *might* use (Score:3, Informative)
Re:Outdated (Score:3, Funny)
Damn, and I thought it was the white headphones with the white cord......
Re:Outdated (Score:5, Insightful)
Re:Outdated (Score:5, Insightful)
Yet one key aspect of that "interface" is the scroll wheel, which is hardware, just as one key aspect of the original Macintosh GUI is the hardware mouse. I find these hardware versus software arguments silly, because to me Apple is a company that is able to solve problems either in hardware or software. Therefore they are both.
Re:Outdated (Score:3, Insightful)
Now, does it make more sense for Apple to sell that experience at $2000 a pop or at $100 a pop?
Apple sells computers with software that makes them unique and different than other computers. It gives them an edge over Dell and Gateway, who are their real competitors, not Microsoft. Switching to x86 lowers their cost, increases performance, and gives users the option to run Windows if they must. It makes sense. Lett
Re:Outdated (Score:3, Insightful)
If you believe that Steve thinks the Apple experience is only the software, you have not watched him for the last 25 years.
Personally, I do not care what components make up the inside of my 20 inch iMac G5. The machine is a thing of beauty, and when you add OS X on top of it is the best computing experience I have ever had.
Apple is not just a hardware company and Apple is no
Re:Outdated (Score:3, Informative)
More likely that they'll do the following (Score:2, Informative)
* Lock it to their custom Northbridge as they usually do
Yeah, I like how speculation turns into fact here on Slashdot...
"Apple could use the Trusted Platform..."
Re:More likely that they'll do the following (Score:2)
I expect to see something similar.. a copyright string in the PC BIOS. Were Dell, Gateway, whatever to write this string in their BIOS, Apple would have no end to the possible lawsuits it would open up.
Re:More likely that they'll do the following (Score:4, Interesting)
I expect to see something similar.. a copyright string in the PC BIOS. Were Dell, Gateway, whatever to write this string in their BIOS, Apple would have no end to the possible lawsuits it would open up.
AH, but what if the manufacturers incorporated a user-customizable string in the BIOS much like the "asset tag" settings we have now?
Re:More likely that they'll do the following (Score:3, Interesting)
* Lock it to their custom Northbridge as they usually do
Actually, no. I wrote this [utah.edu] last week during WWDC to keep my readers/friends informed as to what the switch will mean. Apple will not be using Open Firmware.
Probably EFI (Score:3, Informative)
Might as well post a Java counter... (Score:2)
Re:Might as well post a Java counter... (Score:2)
Re:Might as well post a Java counter... (Score:3, Funny)
Comment removed (Score:4, Insightful)
Re:Not will use, but *might* use (Score:3, Insightful)
Re:Not will use, but *might* use (Score:5, Informative)
I'm glad you asked!
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On the other hand, I did recently use the free itunes for windows to turn an ancient pc into a standalone jukebox, and I have to give apple credit, it works great, nice interface, logical behaviour. I just feed it new CD's occasionally (from the heaps that litter the space around the stereo amp) while it plays the party shuffle of music that is already loaded.
I still have not figured out how to "reshuffle" the party shuffle deck, so to speak, but even though my bias is generally anti-apple, I am assuming that the option is there somewhere, and I must give them praise where praise is due.
Re:Not will use, but *might* use (Score:5, Insightful)
And if you don't like their prices -- don't buy a Mac. What? You want the full Mac experience but don't want to pay for it? So you want the full BMW M6 driving experience, but want to pay the cost of a Ford Focus? That's your problem, not Apple's (or BMW).
Apple was cheaper for me. (YMMV) (Score:4, Informative)
At the beginning of the year, I was looking for a replacement web server. Rimbosity.com was running on a P-233 MMX that was loud, had no APM support, and using significant amounts of electricity. It was in a full tower box that I bought back in the day when I equated the size of my computer with the manliness of my geekdom.
So I was looking for something small, quiet, and low-powered, but not a laptop since I saw it a waste to pay for the extra expenses of a battery, integrated LCD or keyboard. And while I'm upgrading, I might as well have a processor in the Gigahertz range.
Looking through the catalogs of (usually Pentium-M based) machines, I found that I could have a sufficient barebones system starting at about $300. That's without factory system testing, hard disk, processor or RAM. Adding those in, you end up with prices starting around $900 and easily hitting four figures. I could get stuff for less, but it meant cutting features (e.g. going to 700MHz or slower processors).
While I was looking, Apple announced the Mini. Micro-sized. 85W max power usage. The fan only runs when under heavy CPU load, and with a low-hit webserver, that would be "almost never." Cost? $500. The equivalent feature set in the PC world would have been on the high end of the $900-$1000 range (and that's assuming a Pentium M at 1.2 GHz is as fast as a G4 at 1.2 GHz, which is dubious).
There were other benefits. I don't have to bother installing Linux; I got SSH + Apache + PHP + firewall right out of the box by just clicking a few checkboxes. I got iLife '05, which I immediately installed on my old iBook. It took me a whole 30 minutes to get it out of the box and set up, including all Apache configuration and putting the new web site on. And Apple has a default 1 year warranty whereas the pre-built Intel SFF's have only 90 day warranties and the barebones systems have no warranty.
There were downsides. I had to buy a USB-Keyboard/Mouse adapter for my old input devices (about $25), and a USB-Parallel adapter for the printer (about $30). The USB-Parallel adapter doesn't always work with my old Laserjet IIIP. And my ability to administer OSX from the command line pales in comparison to my Linux command line wizardry, so I had to learn how to do VNC over SSH.
But I don't see "learning new things" as a cost as much as a benefit, and the cost of the extra hardware is still much less than what I'd have to pay to have an Intel-based PC of any quality in that price range.
Going low-power + Small Form Factor (SFF) had a significant impact on our electric bills. The room is quiet now -- you can't hear the Mini's hard drive spinning unless you open the closet door, step on your tip-toes, and listen really carefully, whereas the old web server kept a nice fan din throughout the living room. And with the space we saved, the wife was able to put her sewing equipment (machines, thread and all) in the vacated closet space.
I could have had that with an Intel-based SFF PC, but I would have had to pay $350 more up front for the same features and spend more time getting the system up and running.
So not only is it not true that Apple is more expensive, Apple hardware can be much cheaper if you're comparing equivalent systems.
Re:Not will use, but *might* use (Score:3, Interesting)
Now, if the rumor mill has it right and Apple goes with the Alpha, then I'm all for it. Otherwise they're selling junk with a pretty face.
I doubt Apple is going with the Alpha. But from a realistic point of view (as a developer), I really don't care what the processor is underneath as long as the compilers are optimized for it and it runs fast. And without revealing any details, I think Apple is on the right track.
Apple is going with the best chips available. The fact that the OS is mostly chip neutr
Re:Not will use, but *might* use (Score:5, Insightful)
The Powermac's case uses 1/8" thick aluminum sheet for the side plates, 3/32" thick between them. Heck, even the Mac mini uses a pound of aluminum. The components inside these things look top-notch to me, without the corner cutting known to the budget PC industry.
Re:Not will use, but *might* use (Score:3, Insightful)
Okay, all kidding aside: I agree. I look at my Powerbook, Powermac and Cinemadisplay and I do not feel like I got ripped off.
Three weeks ago I was arm deep in the guts of my cheapo Linux File Server and I once again realized just how ugly the majority of PCs are. The replacing of a harddisk alone takes forever, on the Powermac? 2 Seconds, slide in disk, plug in cables, lower lock. Done.
Me
Re:Not will use, but *might* use (Score:3, Funny)
Re:Not will use, but *might* use (Score:5, Informative)
As for their hardware being "grossly overpriced", you haven't actually looked at their lineup in the last several years, have you? We've been over it a million times here, and for a comparable computer (yes, this means no leaving out wireless, firewire, and all of those things Mac users use and take for granted), their consumer line is either in-line with the PC or better (Mac Mini, especially). Their pro line is not as competitive (Powerbooks, especially) which is why this whole Intel shift started in the first place.
If you want a bare bones box without Firewire, wireless, Gigabit ethernet, etc, fine - go build one and enjoy it. But don't expect Apple to build you one and don't cloud the argument by lowballing PC hardware prices.
Re:Not will use, but *might* use (Score:3, Informative)
Really?
Both MovieLink [movielink.com] and CinemaNow [www.cinemanow] are both distributing movies on the web with Hollywood's consent.
Re:Not will use, but *might* use (Score:2, Insightful)
As much as apple claims that they don't see a market for portable video, I believe that is exactly what they are driving themselves towards. It's obvious that iPod is their premiere device, and to keep that product fresh and desirable as a lifestyle accessory, they're going to have to eventually incorporate video.
Incorporating video will then beget the potential for an online iTunes Video Store, and thus more revenue and market share fo
Re:Not will use, but *might* use (Score:3, Insightful)
Dream on, Kemosabe.
/. receives despite the lack of any kind of journalistic integrity, the marketplace has told them they don't need it.
Slashdot's editors have never applied journalistic integrity standards to themselves, and never will. Given the amount of traffic
They make money by the boatload doing what they're doing. There's no evidence that integrity would improve their situation. QED.
vague.. (Score:5, Informative)
*snip*
A spokeswoman for the TPG confirmed to vnunet.com that there is nothing preventing Apple from implementing the module
it doesn't sound like apple's 'chosen' anything at all yet...?
But... but... (Score:2, Insightful)
Tell me you didn't read this, and then the posted article. You did post both, Taco, cause you are the editor of both....
That would require "editing" (Score:3, Funny)
Re:But... but... (Score:3, Insightful)
Maybe you didn't read the previous article. It clearly argues that Apple will benefit from allowing piracy now, with the development version, and then locking down the OS with later versions. In other words, when they release their own hardware, which is what this article discusses.
Tell me you didn't read either article, but felt qualified to snipe. You did write a post referring to both, FortKnox...
Just because a post refers to another Slashdot article, and criticizes an editor, doesn't mean it's in
Not surprising (Score:5, Interesting)
That being said, I keep kicking around in my head the concept of Apple allowing other PC manufacturers to build OS X compatible machines. While Apple attempts to stand for quality, it might be feasible for them to license their software to others. That way there could be the "cheap PC" version of OS X, and Apple would still make money with little damage to their rep. I can't quite decide whether it's a *good* idea, though. Once they start licensing to other manufacturers, they lose a modicum of control over their quality control.
Microsoft gets away with it because the majority of their users are either stupid or don't care. Apple, OTOH, is still in a vulnerable position. Their growth has been enormous, but one wrong move on their part could bring the whole stack of cards tumbling down.
Re:Not surprising (Score:3, Insightful)
What scares me about the idea of Apple incorporating TPM (which, right now, is just speculation, mind you) is that ultimately, TPM is about control. It is about who is in charge of the computer system you bought. It brings up the question who really owns "your" computer, and in this sense, OSX would set a precedence - one year ahead of Longhorn, who's incide
Re:Not surprising (Score:2)
Re:Not surprising (Score:5, Interesting)
At least, I think so.
james
And someone DIDNT Know this was coming ? (Score:5, Insightful)
Were there any people out there with a clue who DIDNT think this would happen ?
Expect software workarounds (Darwin is OS afterall) or "Mod Chips" about 1 week after release.
...except for the fact that this is SPECULATION (Score:3, Insightful)
The article says apple COULD or MIGHT use this to lock Mac OS X to its own hardware; nothing more. They have no inside or special information - they're simply speculating on how Apple MIGHT lock Mac OS X to its own hardware IF it so desired. Apple also MIGHT not do anything of the sort, and simply limit Mac OS X to Apple hardware via the EULA, non-support on non-Apple hardware, lack of drivers, etc. (And this is news how, exactly?)
It'll be the first UNCRACKABLE hardware tie-in (Score:3, Insightful)
Honestly though, if the net outcome is that Macs get faster processors, and more often, that could be a good thing.
Unfortunate... (Score:2)
Re:Unfortunate... (Score:2)
They already have something [apple.com] for those people..
Re:Unfortunate... (Score:2)
Shock! Horror! Sensationalist /. headline (Score:3, Informative)
According to TFA...
In other words, the whole thing is based around two facts we already knew: Apple wants to restrict OSX to Apple machines, and there is a chip on the motherboards that can be used for this.
Uh, people, there's a chip in a G5 that can do the same. The server version of OSX is reputed to use it, but I've installed the same OSX DVD on more than one Apple box before...
So, the entire article can be summed up as 'Apple might use DRM to secure their OS'. Whoopy-doo.
Simon
Misleading summary (Score:3, Informative)
Anything can be cracked (Score:2)
... to be followed shortly after by ... (Score:2, Insightful)
Or, witht he way things are today, it'll be unlocked and all over the place a week before the "golden masters" are pressed. Only time will tell, but ther is NO way that software can be successfully locked down 100%. Anyone betting on that as a business strategy is playing russian roulette with a loaded gun.
Windows on Apple hardware (Score:2)
Gartner's advice (Score:2)
Am I missing something here? If enterprises continue to purchase Apple hardware then they'll eventually purchase an Intel-Inside Mac. If they delayed software purchases then they'll have compatibility problems. Granted, Apple's entire line isn't moving to
Re:Gartner's advice (Score:2)
The question is more : how much slower will Rosetta make existing apps run on Intel given a G5 and an x86 of similar SpecInt/SpecFP ?
Temporary measures (Score:2)
That was part of my theory (Score:5, Insightful)
All three seem reasonable to me. The combination would definatly stop the casual users (until someone figured how to simulate it all in a VMWare type environment, which I would think would take awhile).
would it not be funny.. (Score:2)
Steve must understand that early adopter geek "pirates" are the best way to start a viral spread.
Even whith limited x86 hardware compatability (which will be much worse than even Linux), the fact that said geek pirate can install it and show to his friends could mean eventual end of MS as we know it.
I exxpect lociking by motherboard design (Score:2)
It's one thing to port OSX to a specific intel box, it's a completely different task to port it to *every* intel box.
I predict twenty solid minutes... (Score:2)
Why use TPM instead of wildly proprietary? (Score:3, Interesting)
If Apple really wants to lock its software to its hardware, why doesn't it just make the core architecture so proprietary and so unusual that the software running on it simply cannot boot on standard machines? Let me put my foot in my mouth: wouldn't, say, neglecting to enable A20 make installation on many Intels a right royal pain?
I mean, by similar analogy, has anyone succeeded booting the IRIX 6.5 installer on a Sony PlayStation?
Re:Money. (Score:3, Insightful)
They may also see the dual booting to windows as an advantage that brings in former windows users (like me).
hey, let's make stuff up! (Score:2, Informative)
They could. Yeah. I could have told you that.
And here's the analysis from Gartner:
So basically A
That's not what Apple used to do (Score:2, Interesting)
It will be no surprise if Apple does this (Score:5, Insightful)
In my opinion, I expect that there will be some contingent of shady users attempting to hack OS X to run on commodity hardware. I actually look forward to this, but I think that Apple will care little about this because of the small number of users who will bother with this. If installing OS X on commodity hardware is possible, but non-trivial, Apple stands to lose very little (and perhaps even gain a tiny bit more market share from the /. crowd).
What about the reverse? (Score:4, Interesting)
People have speculated about MS doing something similar in order to better control the platform, enable more meaningful DRM, and reduce Linux platform choices. In the MS context, the idea of restricted hardware has generally been written off as anticompetitive and evil.
Answer: no (Score:5, Informative)
After Jobs' presentation, Apple Senior Vice President Phil Schiller addressed the issue of running Windows on Macs, saying there are no plans to sell or support Windows on an Intel-based Mac. "That doesn't preclude someone from running it on a Mac. They probably will," he said. "We won't do anything to preclude that."
Re:Answer: no (Score:3, Informative)
It's not a simple port, but your development cycle's a lot shorter when you already have a fully working driver in front of you.
And with the exception of the most recent Powerbooks, the tou
Re:What about the reverse? (Score:3, Informative)
Conspiracy! (Score:2, Interesting)
You cannot, I repeat CANNOT, have your cake and eat it too.
Re:Conspiracy! (Score:3, Insightful)
Anyhow, the "Big Brother" ad is 21 years old now. I can't imagine holding any person or company to a standard for that long, because it denies them a chance to change their opinion, for better or worse.
Already spoke about this year after year (Score:3, Insightful)
There was a study a few years ago that asserted that OVER 65% of Microsoft Windows installations were pirated copies. This means that more than half of their market share is due to piracy.
If someone pirates Windows (or OSX) and puts it on their machine, they'll become comfortable with it. They'll use it. They'll tweak it. They'll download tools and applications to make it useful. They may even go upgrade the machine (RAM, vide card, whatever). They may even go PURCHASE applications for it.
The key here is, they're NOT using your competitor's OS on the same machine (in most cases). That gives you an advantage, even if you did lose the $129.00 sale on a Tiger purchase.
But back on track, I documented exactly this [slashdot.org] last week. Wow, some blogger reads Slashdot, takes our insight, writes up a blog as if he thought of it, and now he's famous?
Nice. This trend about using blogs to report the news, when blogs are nothing but plagarizing, content-recycling engines, is pretty hilarious.
Journalist does this as well (Score:3, Insightful)
I understand your point but normal journalists has been doing this since forever. In the old days they read each others papers and rewrote the stories.
A few years ago I read a Danish major news paper along with NYT / Herald Tribune. You could find unaccredited articles in the Danish paper that were almost a verbatim translation of something I had read a few days ea
It's not that easy... (Score:3, Insightful)
I'm sure people will be successful in getting OS X to boot on a non-native Apple intel. However what about sound cards, video cards, ethernet, wireless, mouse, etc. And would these attempts at non-native Apple driver production be illegal?
Is that legal? (Score:3, Insightful)
Always.. no, never forget to check your references (Score:3, Insightful)
Though interesting as this info is, I can't find a reference anywhere in this analysis that validates Gartner's claims. I think this should be taken with a large grain of Sodium Nitrate.
No Mac clones (Score:5, Insightful)
There have been "licensees".
There is a huge difference.
When IBM lost the clone battles Phoenix & everyone else were free to offer reverse-engineered work-alike PCs. Not just "mostly alike", just alike. Buy the same MS or whomever OS, install the same Lotus 123 or whathaveyou, it's all a commodity.
IBM later tried to recapture the market by redefining it with MicroChannel, their proprietary & well defended next-gen bus architecture. But the ISA market was too big and had enough momentum that IBM's efforts were doomed and look, 25 years later they're out of the PC market they helped create not having made a profit at it in years.
On the other hand Apple, after a few early skirmishes, never lost control of their products. Their architecture didn't lend itself to easy reengineering and there was rarely an eager alternative OS vender around to make non-MacOS boxes viable. Be, Yellow Dog, etc. never were more then novelties.
What Apple did do was, under contracted terms, sell their proprietary system ROMs & MacOS 7 to third parties for a licensing fee and per-unit compensation. The idea was that these nimbler & more aggressive partners would expand the Mac into markets Apple wasn't interested in or where it was unable to compete effectively (usually cost or distribution-wise).
However instead companies like Power Computing turned around and cannibalized Apple's domestic bread-&-butter Mac market by offering similar systems at price points slightly below Apples.
A few did expand the Mac into new markets - high-end multi-processor, etc. but by-and-large it was a financial disaster for Apple. They were already suffering from extremely poor supply chain management, a shrinking market, and high R&D costs; to then start supplying direct competitors with products that undercut their own was disastrous.
So when the opportunity arose with a new MacOS to change terms Apple did - they bought back their licenses and shut down the program. Most folks agree if they hadn't the company wouldn't have lasted another year.
What has changed since then? Not much.
Apple now does charge for their OS upgrades, but makes no effort to enforce this. They've leveraged their R&D by adopting more standard components, adopting & using some open source code & development, and now moving to Intel-associated motherboards & CPUs. But to date they make their profit on selling the hardware & the rest is mostly part of the package.
So, Mac-clones?
Probably not. Apple is unlike Wintel - they sell the hardware and the OS: There's no advantage to their opening either end to competition. Heck for protection they could build their OS so it does something as trivial as look for an Apple-encoded string in a system firmware and sue the bagoobers outta anyone who tries to fake that.
Beyond that Apple has a long history of innovating in fundamental ways. While the development boxes they're shipping out now may be based on plain-jane Intel tech there's no promises that substantial parts of the Mactels won't be something fresh 'n funky - clever memory architecture, bus design, whatever - intractable hardware/OS interactions that homers & cloners can't easily reverse-engineer.
Time will tell, but Apple, it's officers & engineers, aren't stoopid; they're likely not looking to start giving away their crown jewels and undercutting their fiduciary responsibility no matter how many geek fan-boys want MacOS X on their hopped up Athlon-with-fins box. Me, I'll be looking forward to buying a Mactel someday, and not giving a damn what's inside of it as long as it-just-works.
Emeril? (Score:2)
Re:LOL (Score:2)
Re:LOL (Score:2)
Re:LOL (Score:2, Insightful)
Re:LOL (Score:2)
Windows 2000 doesn't even have Product Activation, and neither does the Corporate (volume licensed) edition of Windows XP.
Re:ATTENTION APPLE (Score:3, Insightful)
Get a clue, Apple could care less what you think. You are not their market. Go ahead and stay planted in 2005. Personally, I could care less. I deal with computers enough at work. At home I just want it to work. When my new PB 15" is ready to be replaced, I'll stick with Apple. Screw tinkering on Linux at home.
"allow" versus "enable" (Score:3, Interesting)
In the video I saw he said "enable", not "allow".
I don't know if this distinction is important but it does seem like a less "aggressive" term.