Online Purchases Can Give You Away 243
Abhishek writes "New Scientist reports that Retailers could guess your age, sex, birthday and wedding anniversary simply from the types of gifts purchased for you online and their timing, according to a patent granted to online retail giant, Amazon.
The information could be used to remind your loved ones of an impending special occasion and offer gift suggestions.
Currently Amazon makes personalised suggestions to customers based on previous purchases by that customer, previous web pages browsed and comparisons between customers who have bought similar products. But the company may vastly increase its predictive capability in the future."
This just in: (Score:5, Funny)
Re:This just in: (Score:5, Funny)
Scihpargomed?
Re:This just in: (Score:2)
Re:This just in: (Score:5, Funny)
Re:This just in: (Score:2)
A little intrusive if you ask me (Score:3, Interesting)
And people screamed over Google's ads with Gmail.
Most worrying is that the patent appears to target children, says Karen Coyle of the public interest alliance Computer Professionals for Social Responsibility in Berkeley, California.
Isn't their a law regarding this? Something about consent from a parent if the child is 13 or younger?
According to Amazon spokesperson Patty Smith, based in Seattle, Washington, these worries are "a little premature and a bit speculative". She adds that the company has no plans to implement the technology at present.
For now.
Re:A little intrusive if you ask me (Score:3, Informative)
Why should their be a law on guessing the age or birthday of someone?
"Hey kid, you look 11, and judging by the fact that you're blowing candles out at a Chuck E Cheese, I will wager your birthday is TODAY!"
"Lock him up and throw away the key!"
No, thankfully the law is only regarding whether or not your can ask children under 13 for personal information.
Re:A little intrusive if you ask me (Score:2, Interesting)
I personally see nothing wrong with the patent. They are just applying some logic to the data they already know. Sure, that may encourage more data collection, but an average person's XYZ Shopper's Rewards Club Miles card already does enough snooping.
In fact, my beef is with the fact that this is a really broad patent. Any 15-year old could come up with the idea, if pressed to.
Re:A little intrusive if you ask me (Score:5, Interesting)
Listen, if having my age, sex, birthdate, anniversary, purchasing history, and websites I A9'd for on file allows them to push the crap down and let float to the top only those things that I want, more power to them. If they could have known for example last week exactly what I happened to be looking for, and popped it up on their home page when I visited, I'm sure I would have bought my castanetes from them. Their price is only 2 dollars more than the place I bought them from, and that was after hours of searching. If they're willing to remind me that my friend's birthday is coming up, I could probably use the reminder anyway.
A problem could arise if, say, there were something in there that were both incriminating and about to be used incorrectly in a court of law. But at some point we have to accept that this is not a public body and if it were that the courts wouldn't use circumstancial evidence lightly. But the risk of the government seraching my amazon records and deciding that I'm a criminal who is friends with other criminals is very low. I see a lot less risk there than, say, what they're trying to pull with the TSA.
If amazon can put something in front of me that I have to have every time I go to their site, more power to them. I want things that I want, and I'm kind of tired of having to wade through the junk to find it.
Does that take into account... (Score:5, Funny)
Re:Does that take into account... (Score:2, Funny)
Can it tell if you are gay? (Score:4, Funny)
Re:Can it tell if you are gay? (Score:2, Funny)
Re:Can it tell if you are gay? (Score:2, Funny)
Hey! (Score:5, Funny)
Wife: "WTF?"
*Puts on his tin foil hat* (Score:3, Insightful)
This just in: you're not important enough for anyone to give a rat's ass about you.
Re:*Puts on his tin foil hat* (Score:3, Funny)
Sure, I'm paying for random crap for people I don't even know, but let's see them find a pattern in that!
I've discovered your pattern: (Score:2)
May I interest you in a list of pocket lint? Very cheap at 2000$ an ounce...
This could be fun! (Score:2, Funny)
It'll still make them happy (Score:2)
As long as your credit card isn't declined, they'll still be happy. They don't care why you're buying more just as long as they do. Either way the new system is doing it's job (getting the money from yours).
And as we can See.... (Score:5, Funny)
1. Childrens clothing (young female)
2. Childrens Videos (Mecha fighting robots IV)
3. 'Fairy' Wand
4. 'Young Princess' wings and headband.
Indicate that you are a 40yr old Male, Single... probably naked right now...
Re:And as we can See.... (Score:2, Funny)
going by the name "M. Jackson".
Costs vs. Benefits (Score:4, Insightful)
It won't work (Score:5, Interesting)
After a time the newsletter was re-vamped, and I got something saying they would now be suggesting articles and things to based on my "preferences". Somehow I remember it was an exciting new HP AI technology they were testing, and HP would be offering it to their business customers.
At first, the suggested articles weren't very "personalized" and wading through a bunch of suggested articles that seemed to have nothing to do with my interests made me want to unsubscribe.
All of a sudden, though, I began getting suggested articles like "Don't you think Linux sucks? Click here to read more" that would actually link to articles on the HP website talking about how Windows had a better ROI or something. Although the articles were real, the "suggestions" that pointed to the articles were obviously computer generated or pieced together from a list of pre-generated phrases.
Needless to say, I've since unsubscribed to this most unhelpful service. I'd like to take this opportunity to give an obligatory "fuck you, Carly".
Re:Costs vs. Benefits (Score:2)
Brick & Mortar purchases can give you away, to (Score:5, Interesting)
Re:Brick & Mortar purchases can give you away, (Score:5, Funny)
However, it's only slightly less annoying than the mailing list I'm on where they've confused me with my Dad, and I get AARP and health care mail all the time.
Put them together, and somewhere, there's a database that thinks I'm a 70 year old that's having tons of kids.
My ex'es father was receiving (Score:2)
In his case that database would be entirely accurate.
Re:Brick & Mortar purchases can give you away, (Score:2, Interesting)
Re:Brick & Mortar purchases can give you away, (Score:2)
Re:Brick & Mortar purchases can give you away, (Score:5, Funny)
Re:Brick & Mortar purchases can give you away, (Score:4, Interesting)
From there we had simple heuristics to look for paterns (activity at a catering establishment and a purchase at a bridal shop?) and sell these profiles back to partner businesses for targeted advertisement.
Outside of only paying in cash, and never using your legitimate information except where absolutely essential, I can't see much way to avoid it. Way things are going, it'll only get worse unless we enact legislation to prohibit that kind of activity.
Re:ONLY IF YOU LET THEM (Score:2)
I do my absolute best to make sure that my identity is NOT part of most transactions. This includes the grocery store, and anything I buy with cash, which is most items. In fact, just today, I had a little incident at a store where they overcharged me for something. I brought it to the attention of the cashier, and in order to give me a refund (cash, mind you), I had to sign a form with my name and telephone number. Usually I make a fuss about this, but I obliged- except I made sure that both were completel
Re:Brick & Mortar purchases can give you away, (Score:2)
Spam anyone? (Score:2, Insightful)
I hope they make this service optional.
You can waste this time guessing.. (Score:5, Insightful)
I know the power of data collection, and how it can influence markets. If a bunch of
I personally don't want my potential anniversary date posted online (I have a female compatriot, just happen to be 17), but hell, if Amazon is willing to say "Hey numnuts, your anniversary is in a week. You better get her something!" then I'd be glad.
--
Help a poor high-schooler? [freeminimacs.com]
Re:You can waste this time guessing.. (Score:2)
You have a girlfriend and you're posting on Slashdot? What is wrong with this picture?
I just couldn't resist.
Re:You can waste this time guessing.. (Score:2, Interesting)
Yes it is possible to
A: Have a girlfriend who is relatively attractive (No, no pictures for you
B: Be the school's 'techie'
C: Regularly visit Slashdot and have positive Karma!
My quick advices:
1. Find some common ground that doesnt involve tech (unless you find a tech-girl to snag, but there's bound to be competition). Me and my g/f met at the movie theatre where we both used to work. Free movies allowed us time to discov
Re:You can waste this time guessing.. (Score:2)
Re:You can waste this time guessing.. (Score:2, Funny)
Re:You can waste this time guessing.. (Score:3, Interesting)
I personally don't want my potential anniversary date posted online
Of all the pieces of information that were listed, I would think this would be the least controversial. After all, a wedding is a public event, and your anniversary is part of the public record.
Incidently, in most states your social security number is right there on your marriage license and is also part of the public record. So if you think it's a big deal for someone to get your SSN, think again.
Re:You can waste this time guessing.. (Score:2)
So you don't live in a country consisting entirely of males then? I don't think that word means what you think it means.
Amazing. (Score:4, Informative)
It's like an involuntary a/s/l check from web sites you visit.
...and you don't own who you are (Score:2)
And in the US you have no data protection rights. California's laws are advanced for f***'s sake!
And some people... (Score:2, Insightful)
can we make them stop ? (Score:5, Funny)
Re:can we make them stop ? (Score:2)
Give it a shot. [amazon.com] Hmm, I wonder why nobody has rated this product...
Comment removed (Score:5, Informative)
Re:Previous art exists (Score:5, Funny)
Sources of information... (Score:2)
I mean, have you ever gotten a picture of yourself running a red light while picking your nose?
Not a thing for a jury trial. Believe me.
Re:Sources of information... (Score:2)
Re:Sources of information... (Score:2)
I guess we will all strive to be like Data. (Score:3, Funny)
Amazon 2501: I'm sorry, I'm not able to profile you. Please fill out these forms so we can get to know you better and allow the purchase to flow quicker (wink wink).
Data: I'm an android. I have no data profile that you can use.
Amazon 2501: Drat.
Re:I guess we will all strive to be like Data. (Score:2)
Re:I guess we will all strive to be like Data. (Score:2)
i bet it'd make for some interesting statistics.. (Score:2)
like least accurately predicted demographic..
women who buy anime?
fat 60 year old male sailormoon fans?
hunter s thompson?
Shows what they know! (Score:5, Funny)
Haha!
Ha...
ha...
Oh. Dammit. I don't 'any' either.
I want to change demographics now.
As long as they don't use the "Clippy" interface (Score:5, Funny)
1. Buy an expensive gift?
2. Buy a really expensive gift?
3. Spend $50 for the special "have the invoice dated last week" HubbySaver(tm) feature?
4. Cringe in abject terror?
5. Sleep on the couch?
New kind of form letter (Score:5, Funny)
Just more marketroid pidgeon holing (Score:5, Interesting)
This is no different than someone assuming that if you are some random black guy who happens to like rap music that if you send a message to another friend with the keyword "rap" that it assumes that the recipient of that message must also like rap music.
When marketroids are allowed to segment human beings into every imaginable stereotypical group they can think of, it may be useful for making those advertising dollars a little more efficient, but the cost to society is huge in that people stop sharing similarities as they are encouraged to go retreat to their own little islands of likeminded thinkers.
It is almost like politics in America right now, where pollsters and political pundits have managed to reprogram much of the American electorate into foolishly believing that they are part of some narrowly defined group like the "religious right", or "extreme left" or that they are a "Reagan Republican" or a "NASCAR Dad".
So, instead of society being encouraged to try to create art, ideas, products, services, government programs, etc. which try to serve the public good in a general way, the only thing you see nowadays is ridiculous levels of customization in everything around us that divide people rather than unite them.
It is like people can now go to whatever news outlet they want whether it be the Communist Broadcasting Service or Fox News not to get an objective view on what goes on around the world, but rather to hear news with a distinct political spin to make themselves feel better about "being right" when it comes to their position on any given issue.
This is just another step in the corporatization of America where people voluntarily give up their freedom and rational minds by being fooled into believing that allowing corporations to create a virtual caste system through modern marketing methods is actually a good thing.
Re:Just more marketroid pidgeon holing (Score:2)
A bit off topic, but this touches on an idea that I had an idea just yesterday. I think they should revamp congress. Instead of having the states elect senators and representatives, let congress be made up of handpicked members from t
I'm buying... (Score:5, Funny)
I hope they do better... (Score:2)
I once bought a music theory book on Amazon. Shortly afterward, it recommended to me, on the basis of that purchase, that I buy the book called "Maestro" (Bob Woodward's book about Alan Greenspan.)
Well, I thought it was funny.
Re:I hope they do better... (Score:4, Interesting)
I usually had 2 different pairs of gold earrings, at least 4 kitchen appliances (the most obscure you could think of - stuff like spice grinders and $250 coffee makers), and a power tool (usually a router or circular saw). They were all SO random that we were making drinking bets and stuff on what would come up next.
I see that Amazon seems to have discontinued that service... wonder why.
Re:I hope they do better... (Score:2)
They've had it for years. I started seeing it several years ago, and always like to click through it for cheap thrills. It was very funny to see the stuff that they would try to sell me. The one thing I did get was a Silpat (look it up) for about half off. After a while it started to look like a lot of the things might be closeouts or overstock.
I haven't seen the Gold Box for a while, but it may be something you only see when you shop on
Been there, done that... (Score:2)
Wasn't waterbed "invented" by Heinlein? (Score:2)
Re:Wasn't waterbed "invented" by Heinlein? (Score:2)
It might have been a competitor to the blocked patent that provided the free waterbed.
Re:Wasn't waterbed "invented" by Heinlein? (Score:2)
(and, yes -- the other response is from my alter-ego).
Thoughtful giftgiving is out the window (Score:2)
hah! I'll show them (Score:2)
Just today I trimmed the recommendation sources (Score:2)
Got a generic page, with Harry Potter and..."On Bullshit" http://www.amazon.com/exec/obidos/tg/detail/-/069 1 122946/qid=1111027850/sr=8-2/ref=pd_csp_2/102-7806 153-5984110?v=glance&s=books&n=507846
Presumably because of my penchant for fsking with busybody datamining/privacy invadin
Look on the bright side (Score:5, Interesting)
I think we're all missing something important, here: It's a patent.
This means that ONLY Amazon is allowed to ruthlessly invade your privacy.
So all you have to do is not shop at Amazon and you'll be safe from the data miners forever!
Re:Look on the bright side (Score:2)
-Paul
patenting the obvious again (Score:2)
Next, they'll patent the english language
A little knowledge is a dangerous thing. (Score:2)
That line from Jurassic park... (Score:5, Insightful)
I think that's why tech people like here at slashdot tend to be anti-technology when everybody else thinks it's great....basicly we're sickos that have already explored where pervasive stuff like this goes...but we're so far out there nobody will listen to us till it's too late. The biggest "oxymoron" I've had in that department was trying to explain why this type of techo-spying is so bad for employers and workers and such to a HR manager who has a religous Phd in administration and was a baptist minister... That showed me that even the brightest most well-intentioned people really don't understand just what they're giving away in the electronic/information era! When even the most scholared religous people don't "get it" how can you expect all the grandmas and grandpas out there to understand that we may have to stop using the internet for "everything" because to make it "safe" requires giving up too much of the personal freedom and responsibility we enshrined in the Constitution. Too many people don't really understand how and why the Constitution was written...it was written by a bunch of left-wing nut jobs...even for their time... but it was that radical thinking that made it stand the test of time...remember the politicans first attemept at the US didn't work!
Well that would be smart. (Score:2)
"Dear valued customer: Judging by your current online reservations at hotels.com and corresponding purchases at lingere.com, chances are your wife is about to discover yet again one of your torrid affairs! May we suggest purchasing a lovely bouquet of "forgive me" flowers from flowers.com and a stunning heart shaped diamond pendant from jewerly.com?
This is a valuable opportunity to purchase her forgiveness in advance, and save countless nights on the couch! And since this is your fourt
Doesn't work so well (Score:2, Insightful)
Re:Doesn't work so well (Score:2)
You probably aren't giftwrapping something bought for yourself, after all. Likewise, if the delivery address has a different name from the regular billing and shipping addresses... and depending on the nature of the gift and timing (e.g. habit of purchasing jewelry early February) there m
Re:Doesn't work so well (Score:2)
Predicting the future. (Score:5, Funny)
Given Amazon's unerring ability to recommend only books that already own, I imagine this means that they will begin recommending the ones that I have just added to the cart.
Re:Predicting the future. (Score:2)
In the next stage of assimilation, Amazon will automatically, predictively order books for you just hours before you would have ordered them anyway! And you'll like it!
Re:Predicting the future. (Score:3, Insightful)
They have a looooong way to go before their guesses are accurate.
(Of course, it may have something to do with my eclectic tastes. I recently ordered 3 CDs: one of traditional Quebecoise accordion and fiddle music, one of Chinese pipa music, and one a Grate
Oh, look! A Subject! (Score:2)
Re:Oh, look! A Subject! (Score:2)
Yahoo scares me more! (Score:2)
What Amazon knows by tracking what books I buy for myself and others
Illegal in Europe ? (Score:3, Interesting)
Amazon recommendations not good (Score:3, Insightful)
Example from personal experience include USB SD/CF etc readers and foreign language dictionaries.
OMG (Score:2)
I will only buy hemp products from hippies for cash in the future.
naaaaah, I think I *will* buy that coolpix 8400 from amazon.
there should be no patent for this (Score:2, Insightful)
Why on earth should amazon be awarded a patent for reinventing sociology?
DPA (Score:2)
Amazon [informatio...ner.gov.uk]
They'll never be able to figure out who I am! (Score:2)
From the blurb... (Score:2)
Hell, I could guess your age, sex, birthday and wedding anniversary too.... I may not be right but I COULD guess.
Is there no end to the pseduo science?!?!!?
You bastards!! (Score:2)
Vegas, baby! (Score:2)
Hell, the casinos have all that information on me and more, including:
what tables/machines I prefer at what time of day and day of week
what drinks I prefer
how I like my eggs for breakfast
how often I pee
etc.
Re:Why guess when you can ask (Score:2, Informative)
Actually, after browsing Amazon a bit too much over a period of years, they give me some excellent suggestions. Their predictive lists are good. I shop for me, and a husband, and 4 boys, so I suppose that anything that they list would hit one of us. I have eclectic interests, and vacillate from one hobby to another
Re:Why guess when you can ask (Score:2)
For example, you buy an anniversary gift same time every year, Amazon figures out that you're wife is such and such and age, in such and such a demographic and your anniversarry is at such and such a time, and she likes pink.
Next year Amazon reminds you that you have an anniversarry coming up, and that this pink dress in your wifes size is on sale. And you'd get it cheaper to preorder now.
Se
Re:This is a huge waste of energy and time... (Score:2)
Re:This is not bad news (Score:2)