henbane writes "Cringely is plugging a new method of advertising from Dr. Jim Kowalick and Mario Fantoni. Their book entitled 'E-Mailing Your Way to Sales With
the Taguchi Approach' is out in the autumn. What could be worse than a method which increases the returns on spam?"
I'm always looking for a new idea that will be more productive than its cost.
-- David Rockefeller