DMA to Control Spam by DMA Members 204
SiliconLawyer writes: "The Direct Marketing Association, the major U.S. tradegroup for companies using direct marketing techniques, will reportedly issue guidelines for how its members may and may not use e-mail as a marketing tool. Hopefully, this will influence other marketers toward more responsible use of e-mail. Details are on CNET here."
The Direct Marketing Association? (Score:2, Funny)
Self-Moderation (Score:2, Funny)
"We are still going to spam, but we wil spam nicely."
Spam is Spam is Spam!
Re:Self-Moderation (Score:2, Interesting)
It's easier to filter nice spam
Re:Self-Moderation (Score:2, Insightful)
Now, maybe if each piece of spam included a micropayment to my ISP...
Re:Self-Moderation (Score:1)
Re:Self-Moderation (Score:3, Insightful)
No, the DMA's position is that they will spam you until you ask them to stop.
From the article:
> "give consumers notice and choice before sending commercial e-mail "
Translation: "To continue receiving exciting offers from us, you need do nothing! Or you can opt out by jumping through hoops..."
> "...or before selling, sharing or renting their e-mail addresses to a third party"
All that means is that on the web site, or in the spam, there'll be a link to a "Privacy policy" that says "We reserve the right to work with partners to offer you goods and services we think may be of interest..."
> " In addition, commercial e-mail must clearly identify the sender, represent the subject line accurately, and provide contact information."
We won't forge headers. But we'll still spam you.
> " Above all, the marketer must let consumers opt out of further communications in every e-mail. "
"We received your request to be opted out of the FORD-OWNERS93133 mailing campaign."
But tomorrow, you'll get spam as part of the "FORD-OWNERS93134" campaign. You weren't interested in that 2002 Ford Escort with air conditioning, maybe you'll be interested in a 2002 Ford Escort without air conditioning.
Sorry, this is more of the same DMA dreck -- opt-out, not confirmed opt-in. It's spam. And they can shove it up their asses until it carves its initials in tomorrow's turd.
Re:Self-Moderation (Score:1, Funny)
As I read this I realized that I was wearing a t-shirt with the Reebok logo on it. I paid money to advertise for them...
Re:Self-Moderation (Score:2)
Re:Self-Moderation (Score:2)
Nah, it's more like quitting smoking by hiding cigarettes from yourself.
Ok, Mr. Fox (Score:1)
Yeah, Riiiiiiiight.
EFGearman
--
Re:Ok, Mr. Fox (Score:2)
Precisely.
From the article:
> "If a company has conducted business with a consumer and has asked up front to send e-mail to that customer, then the message is not spam.
"We signed up Joe Slashdotter for our list. Joe Slashdotter didn't jump through our hoops to opt-out. But since we asked him to opt-out, it's not spam. Even though his mail bounces with a '550 - known liar^H^H^H^HDMA member - permanently blocked' message, he hasn't opted-out.
There must be something wrong with his machine. Better re-send the mailing a few dozen times an hour, just to make sure at least one gets through."
Ya right (Score:4, Funny)
Har de har har.
Re:Ya right (Score:1, Offtopic)
Maybe the links will point somewhere... (Score:1)
Man, if I was a lawyer, I'd be rich!
I don't like SPAM. (Score:1)
DMA not really the problem... (Score:3, Redundant)
Re:DMA not really the problem... (Score:5, Interesting)
Several years ago, when Canter & Segal (the "green card lawyers" who broke the ice for spammers) were abusing the internet, the DMA announced that they would be creating a "global opt out list". Supposedly, you'd add your address to the list, and no DMA member would ever spam you.
Except it didn't work. Many people at news.admin.net-abuse.email decided to test this list. They created virgin e-mail accounts and submitted the addresses to the DMA opt-out list. Within hours, the accounts were spammed. Since the addresses were never used anywhere other than the DMA list, it became obvious that either the DMA was spamming from that list, or they were making it available to spammers.
If they think I'm going to trust them this time around, they're crazy.
Fool me once, shame on you. Fool me twice, shame on me.
Re:DMA not really the problem... (Score:2)
Re:DMA not really the problem... (Score:2)
0 e-mail on that account. At least until the webmail provider sold out, but the year long stint with DMA list was over by that time.
Re:DMA not really the problem... (Score:3, Insightful)
Unless the DMA itself is sending out the spam (not likely), they have to make the list available to spammers. How else would the list work?
oh..kay (Score:3, Insightful)
Re:oh..kay (Score:3, Interesting)
"SPAM"(tm) in all caps is a trademark of Hormel, who has good humor and grace [spam.com] regarding the term used for bulk-email.
Re:oh..kay (Score:2)
Perhaps, but they definitely don't approve of using it for domains [spamm.net] or muppets [harvard.edu].
Re:oh..kay (Score:2)
Illegal guns? You shoot, you run. No id required.
Re:oh..kay (Score:2)
We've told Mr. Grant and some of his lackeys that they're in violation of California state law (where they are) as well as TN state law (where some of our hosting customers are who are receiving the mails). If we get another spam he gets an invoice. If they don't pay it we sue his ass personally and use discovery to sort out the details.
Third party or not we didn't ask for this bullshit and those motherfuckers are going to pay for it, even if it's just through legal fees. They can fight over the check.
oh yea (Score:2, Funny)
We promise this information will be kept private amongst are bajillion members and will not be shared with anyone else that doesn't politly ask.
Not like it matters (Score:2, Informative)
E for effort though.
Yeah Right (Score:2, Insightful)
The DMA is all about self-interest, and their particular interest is enabling their members to put as much advertising in front of your nose as possible The only thing they're trying to accomplish here is to look responsive, so that the threat of useful legislation in the area will be less.
Oh, and as for those people foolish enough to sign up for their "voluntary" no-call lists for telemarketers, that's about equivalent to replying to spam; it only confirms that your phone number is legitimate.
Re:Yeah Right (Score:5, Informative)
Re:Yeah Right (Score:3, Insightful)
And that's precisely why we're seeing the DMA tout its own do-not-call registry.
Because they're scared shitless that Congress will be deluged with complaints from citizens who've seen through the scam, and will actually do something about it.
This article about the DMA "please don't spam me" list is more of the same -- they're on the run, and they fear Congress will do to their email spamming dreams what it's threatening to do with their telemarketers by means of an FTC-mandated and government-enforced national Do Not Call registry.
Write your Congressman and tell him that you don't want the fox guarding the henhouse, and to support the FTC's anti-telemarketing proposals.
Re:Yeah Right -- my solution (Score:3, Interesting)
Even if the DMA are honest, their service can still be used to get good addresses. Consider the following scheme:
Great service guys!
Acronym silliness (Score:2, Funny)
Two evil entities, two similar acronyms. Coincidence? I think not.
Re:Acronym silliness (Score:2)
If you actually read their policy ... (Score:2)
Bottom line: this is just another attempt to head off effective legislation by pretending "industry self-regulation."
Re:If you actually read their policy ... (Score:2)
Which reminds me -- Slashdot oughta run a story on the move towards National Do-Not-Call [nwsource.com] legislation. The FTC's proposed plan involves an $11,000 kick in the teeth of every telemarketing pigfux0r who breaks the law, and would make it easier for victims to trace back and report lawbreaking telemarketers to the authorities.
The FTC is accepting public comment on the proposal [ftc.gov], in sextuplicate, by March 29, 2002.
Make sure that the comments they get aren't entirely from DMA lobbyists.
Due to fraudulent charity telemarketing after 9/11, the good guys have the political momentum on this one -- and the DMA is running scared on this one.
Let's put the nails into the telemarketing coffin once and for all.
Won't stop spam (Score:1)
However, the DMA is still doing a good thing. One thing that wasn't mentioned in the article was if the DMA will set up a way to lodge complaints against companies that break the regulations. If there isn't an efficient way to report and deal with policy infractions, the policies are next to useless.
Not the Problem (Score:2, Insightful)
Most DMA members understand that opt-in is the best way to keep a happy customer, though some companies might occasionally make mistakes or require opt-out instead, they're not as bad as the ones who won't be affected by this in the slightest. It may not be 100%, but those companies really aren't the biggest problem. I doubt any of the companies who have harvested my email address on Yahoo! and send pr0n spam (with pictures) are members of the DMA.
I think a death penalty for spammers is a good place to start.
Re:Not the Problem (Score:1)
But with that, we'd get no more entertainment from the likes of Bernard Shifman [petemoss.com].
Re:Not the Problem (Score:2)
>
> But with that, we'd get no more entertainment from the likes of Bernard Shifman [petemoss.com].
Not necessarily. Televise the spammer executions on pay-per-view.
I'd be entertained.
Spammers (Score:1)
The unwritten rules are being ignored now, why would spammers advertising get-rich-quick schemes, porn, and viagra start paying attention now that they are on paper? This is a big waste of time.
Mark
DMA members aren't the real problem... (Score:3, Interesting)
DMA member Amazon.com said such rules are already in practice at the online retailer. Amazon spokeswoman Patty Smith said the company gives customers a myriad of choices related to receiving company communications.
"It sounds like we currently comply with all these rules already," she said.
Generally speaking, I bet most DMA members already have an acceptable spam policy - that, or a policy that needs only minor tweaking to make it policy-compliant.
Re:DMA members aren't the real problem... (Score:2)
Effectiveness? (Score:2, Insightful)
I'm sure the DMA wants to avoid regulations hitting their entire industry, but the facts are that they haven't been effective in the past. Junk faxes - including the infamous ones for more fax toner - are still regularly sent (I get a few every week at home). So, why should anyone reasonably expect anything they do to make a difference now?
It's still not clear... (Score:2, Funny)
SORRY.....TOO LATE.......That offer has expired! (Score:1)
Spammers and Telemarketers...."surrender must be immediate and unconditional, prepare to be boarded or destroyed"
Re:SORRY.....TOO LATE.......That offer has expired (Score:2)
That'd be a great campaign slogan for a pro-privacy candidate: "If you are not with the public, you are with the telemarketers!"
wont help much... (Score:2)
Spammers... Rules? (Score:2)
Boot them out of the DMA? (Score:1)
Great idea, nitwits.
In other news... (Score:2)
In other news, US businesses agreed to stop savagely beating customers who are tardy in payment. Hopefully, this will influence organised crime towards more responsible collection policies.
Marketing People: Spam Works (Score:5, Interesting)
I used the simple expedient of repeating the reasons against spam over and over again until they began to sink in. I even threatened legal action... ie: I told them that people were starting to successfully prosecute spammers for big money.
Even than, I had to answer the question... "Why would this be illegal? I get this kind of thing all the time."
The sad thing was, until I finally convinced the executive VP to bring the hammer down on the project, I was forced to compose graphical HTML-ized spam emails. Thank god they never saw the light of day.
Re:Marketing People: Spam Works (Score:2)
I hope you were at least considering putting some obvious, easily-recognized string in, say, subject, so that most people's existing filters would trash the SPAM immediately.
Re:Marketing People: Spam Works (Score:5, Informative)
>
> I hope you were at least considering putting some obvious, easily-recognized string in, say, subject, so that most people's existing filters would trash the SPAM immediately.
You mean like <HTML>? ;-)
Actually, I think I know what happened to the bimbo in question. Or a clone of her, by the name of Laura "Boy, am I ever gonna have to eat some" Crow. She works at Earthpink. I got a pile of spam from her this morning.
I know it's from Laura, because her spam has her name in the comments as the document's creator, and I know Laura's somewhat bimbo-like because the spam had a bunch of IMG SRC tags pointing to "D:\11 12 01 Laura Crow\New Emails\CidcoEmail_FINALJAN_020121_files\t(1).gif"
Way to go, Laura Crow! Ur 733t HTML h4x0ring sk1llz r so 733t, u h0t b@b3!
A little Googling has revealed that I'm not the only one getting Laura's spam [google.com].
1) Spammers lie.
2) If you think a spammer's telling the truth, see Rule #1.
3) Spammers are stupid.
Rule #3 in action again.
But if you want a glimpse at the future the DMA proposes for "opt-out", look for the opt-out link in Laura's spam:
It's a Mailto: tag to "mailto:opt-out@earthlink.net?subject=Opt-out_Cidc o012202"
It doesn't opt you out of all Earthpink-generated spam. Only Laura's Cidco spam. When Earthpink wants to spam you again for another company, or even when Earthpink wants to send the next Cidco spam (hopefully coded by someone who knows how to make web bugs work, unlike our dear Laura) it'll be a different list, and a different Subject: in the opt-out request.
Doesn't that make you feel all pink and squishy inside?
Won't work! (Score:3, Insightful)
Second, who trusts the removal links?
Third, what prevents me from grabbing the removal database and using as a verified sucker database?
What would work is that DMA provides an email service that allows a member to submit a list and email to send to them, then they will test the address and if it is ok, then send it.
Re:Won't work! (Score:2)
I do, if and only if the mail comes from someone who doesn't spoof headers and send pr0n... in other words, a respectable business who should know better than sending me mass mailings.
Re:Won't work! (Score:2, Informative)
Third, what prevents me from grabbing the removal database and using as a verified sucker database?
It established practice of companies that provide snail-mail mailing lists to seed them with a few addresses that belong to the list provider. That way they can verify that the lists are being used according to the terms of the contract between the list provider and the user, based on what arrives at those seeded addresses.
Same would work for e-mail.
the only good spammer is a dead spammer. (Score:1)
The difference being, that spam costs me money and costs the sender virtually nothing. Spam is also almost always fraudulent.
But, there's nothing you can really do about it. Some ISPs aren't even in the same country as me and don't give a rat's ass about their users attempts to defraud people.
(Anyone else get "Government Grant E-Books" from Korea on a daily basis in your trash mail folder?)
DMA is really unfair (Score:2, Informative)
Re:DMA is really unfair (Score:3, Informative)
Re:DMA is really unfair (Score:3, Insightful)
yes, I'm wierd and probably a part of a tiny minority. but I gladly abuse any company that has the gall to call me at 10:30pm and wake my daughter.
I have always wondered.... is telemarketing a part of a companies life cycle when they no longer can attract customers legitimately so they have to try this just before death?
worthless (Score:2, Insightful)
The majority of the SPAM that's flying around the net isn't even from DMA members. It's all from con and scam artists.
Their move isn't going to change a damn thing in the short or long runs.
-
And in related news (Score:1, Offtopic)
Microsoft "promise" not to be anti-competative and monopolistic.
The Ambulance Chasing Attorneys of America promise not to pursue nussiance claims, and to only ever present the true facts.
The Defence Department promises all bombs will hit their intended targets.
Arthur Anderson promise they won't let the additional fees for consultancy cloud their auditing judgement.
And of course
The French Waiters Union promises not to treat all customers like plebs
or maybe
Slashdot promises to practice even handed journalism with a good grasp of reality.
:-)
Vision of a DMA convention (Score:1)
Oh, and all their names are "Igor" or something and they refer to themselves in the third person. "Igor like licking stamps." "Igor has good marketing strategy." etc.
Spam control (Score:4, Funny)
1. Next time you get a "501 compliant spam" that starts off with something like "This is not unsolicited bulk e-mail. Buy me.", flood their server with messages stating "This is not a denial of service attack."
2. The following poem seems to work well:
I got your mail and wrote you back
just so that you'd have no doubt
that if you spam me ever again
your router shall cease to route
Re:Spam control (Score:2)
Hi Pitr [userfriendly.org]
Re:Spam control (Score:2)
Hi Erwin [userfriendly.org]
Although personally I prefer This technique [userfriendly.org]
Hurray! (Score:1)
Preview of the guidelines... (Score:5, Funny)
I can just see those guidelines now:
Re:Preview of the guidelines... (Score:2)
>
>When marketing to a technically-inclined demographic, refrain from inserting the phrase "ALL YOUR PRIVACY ARE BELONG TO US" in the email. It's not only distatsteful, it's downright cliche [wired.com].
And for chrissakes, if you're an ISP, make sure that when you spam your own customers, you learn to code HTML! [google.com]
I wonder if Laura Crow (whose name appears in the broken links to a local hard drive in the aforementioned spam, and she writes her HTML in the "Temporary%20Internet%20Files" directory on her local hard drive, judging from the first few lines in the comments.) is Bernie Shifman's sister?
(And how the fsck many of these spams did Earthpink send out?)
It is funny... (Score:3, Funny)
What do you think that means?
Bad News. (Score:3, Informative)
... the trouble is, in this case, the private solution will be pitifull; it is, after all, being proposed by a group which claims that their right to call me during dinner time to sell me a time share vacation EVERY NIGHT FOR ABOUT A MONTH is protected by the first ammendment...
Something weird (Score:1)
The DMA should require digitally signed spam (Score:2, Interesting)
I believe this is the only way we'll ever be able to get the control mechanisms into place that will start reeling in the ever increasing abuse of the Net... accountability.
Ultimately I would hope that most email servers will begin putting into place policies that reject unsigned mail...
Anyone else agree with me?
Email Authorization (Score:2)
Granted one might be flooded with a deluge of autoriztion requests, but I suppose that could be set to a timing mechanisms whereas if a request was ignored long enough it's just refused.
Please feel free to poke prod or in any way disassemble this "idea"..or more accurately alteration of a successful method of communication.
Re:Email Authorization (Score:2)
But would this stop people from faking who the message is coming from? No. The real shitty evil of spammers is that they look for ways to take a Good Thing(tm) like SMTP and turn it in on itself. It would be a matter of time before spoofing brought such a concept to its knees. I personally like the idea of digital signatures for e-mail marketers. It gives something ironclad to opt-out on and filter.
I know they haven't outlined the specifics... (Score:2)
"We view spam as sending a commercial e-mail to someone with whom a marketer has not had any prior business relationship and as being sent to someone who has not asked for the e-mail," Cerasale said.
Alright, so if you sign up for a shopping site so that you can browse the contents, does that qualify as having a business relationship with a marketer? I'm pretty sure the businesses think it does. How about email being sent to someone who has not asked for the email? I don't think I've ever asked for an advertisement email, but I know that lots of times you have to scour every inch of the screen to find that little checkbox that says "click here if you don't want to receive promotional emails." The way the article reads, I'm not seeing much improvement here. These companies aren't really the huge spam problem in the first place, it's mostly the diet fad and porno sites, but still I don't think this will reduce their spamming, they'll just come up with new ways to trick you into "having a prior business relationship with a marketer" and "asking for the email."
Spam can be amusing... (Score:4, Funny)
That's not a bug, it's a feature. (Score:2)
M$ Harvester intentionally mistakes gender to keep your clients ammused. This enables you to send mails that are actually read and ensures positive complience with your program. Our power users love it. We've gotten a number of complaints about this feature from other users however and we will fix that buffer overflow in Havester2002.
Thanks for your interest! Keep using the M$ Spam Set, the only spam development sweet that's fully integrated with the operating system from your desk to your client's desks. Our helpful newsletter is atatched below and you have been added to our list.
SpamWare 2002 newsletter 10,569 jan 25 10PM - Generated by Spambot on a Genuine Intel system!
NEW SPAM ASSISTANT
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TWICE THE SPEED ENHANCEMENTS
By applying SpamWare patch #97497394a3874 (see link at end of article!) your harverster software will work twice as fast. That's because the patch duplicates entries so you can send that letter twice! Everyone needs duplicates, right? Everyone needs duplicates, right? You would not want your helpful message to get burried in your client's mailbox. Sending it twice, by having harvester record everyone twice, really makes that message stand out!
STEVE BALLER WINS PRODUCTIVITY AWARD!
Steve Baller, marketing wizzer extraordinary's revolutionary enhancment to SpamWare (TM) has netted him a major award! His pioneering work with "opt-out" concepts has been a boon to the Spamming Developer's Network. Go Team! Way to innovate.
Why was this story posted? (Score:4, Interesting)
Who is SiliconLawyer anyway? Well, well, well, wouldn't you know, he's selling something on his website.
They don't really care about the spam problem (Score:4, Insightful)
So one of the ingenious ways they have of preventing spam is by posting a list of addresses on their website... anyone else see a problem with that? It is obvious to me that they don't really care about the spam problem, they just want to look like they are self-regulating so that congress doesn't interfere with their marketing plans.
Here's a good way to block lots of SPAM (Score:5, Informative)
FEATURE(dnsbl,`bl.spamcop.net')dnl
then run
m4
Works for me...doesn't block it all, but it seems to help a great deal.
Not the trouble makers (Score:4, Insightful)
Open Door for "Permission spam" (Score:2)
Taking the cynical approach to reading this section in the article, we can expect that it will be acceptable for DMA members to send out the 'permission to spam' spam that so many spamming morons already do.
I'd like to see federal law that provides some disincentive to spam-sending critters. Making spamming illegal makes spammers into official criminals. I just can't see 'industry' self-regulation working very well when most spammers aren't even a part of any legitimate industry.
Re:Open Door for "Permission spam" (Score:2)
Hell, I LOVE Amazon.com "spam" (Score:3, Funny)
They only send me stuff I would want to see, I get it no more than maybe 1-2 times a week, and it often includes a $5 off coupon or something.
Most of my bad spam is for absolute random crap or porn, with the same old line on the bottom informing me that the reason I'm being informed about all these Internet Cum Sluts is because I specificly requested to be spamed on their site or one of their partner's sites.
Plus, the latest thing is dating the message 3-4 days back, so you have to scroll back on your inbox to read/erase the spam. It stops the instant deletes by hiding it.
So what (Score:3, Insightful)
So what? Now Amazon and others will be able to send us email and claim they are within the guidelines set forth by the DMA. These guidelines are nothing more than a mechanism to allow them to legitimize their spamming operations.
Here's an idea (Score:5, Insightful)
OK, it's just an spur of the moment thought, so take it easy on me.
Re:Here's an idea (Score:2, Insightful)
Of course, no one would have to accept the spam, we would still run blacklists like normal...it'd be like a tax on the stupid! Or, alternately, if they don't pay the tax, we'll have a reason to have them arrested.
Re:Here's an idea (Score:2)
Re:Here's an idea (Score:2, Funny)
Hells Administrators! or Hells Geeks!
No, that sucks. (Score:2)
So for $100 buck a year every not clown company on earth can send an unlimited amount of garbage out to the world and cost everyone just as much as "I love you"? No thanks. How about a nice meat space analogy to explain things:
Spam is like litter. Throwing a beer can out the window is not a big deal until everyone does it. Then you live in a world full of trash. It's oppresive, costly and wasteful. Someone has to spend their time picking it up rather than doing something creative or useful. The internet is every bit as public a place as the highway system. No one's rights are violated when you keep them from trashing the world and no one's rights are violated when you tell them they can't fill everyone's mailbox with garbage. They are just as free to put that trash on their web site as I am to sell manure or let people haul it away.
This is not enough anyway... (Score:4, Insightful)
Re:This is not enough anyway... (Score:2, Insightful)
In related news.. (Score:2)
Spokesman Easy-Q said:
Does this announcement fill you with any more confidence that the DMA?
In fact, there is a large difference between the DMA and drug dealers - as a general rule, if you tell them you aren't interested in their wares, drug dealers will lose interest and leave you alone.
RFC3098 - How to Advertise Responsibly (Score:3, Informative)
This might be of interest:
RFC-3098 How to Advertise Responsibly Using E-Mail and Newsgroup [rfc-editor.org]
The DMA is doing something smart. (Score:2)
Its happened before. Someone screams about people pirating movies by breaking encryption, and now it becomes illegal to even try breaking encryption. Just as many movies are pirated as before, because the people pirating movies were already breaking the law. Breaking another one doesn't change anything. But a lot of otherwise honest citizens are now restricted in a new way.
People scream about all the child porn. So what do the lawmakers do? They pass a law that doesn't only outlaw the possession of child porn (which I agree with), but also anything that APPEARS to be child porn, so loosely defined that a girl that LOOKS under 18 wearing a bikini is now defined as child porn. I believe this was overthrown or amended in the courts later, but the point stands.
The DMA would rather make the effort to get the spammers into some type of compliant mode where the voting public is no longer outraged with them. Since I believe, as I'm sure they do, that this will not actually be all that successful, they at least want to make sure that they, and the companies they represent, can offer a clear cut, honest, consumer friendly way to market via email so that good intentioned, but unaware and misguided legislators don't do something silly like outlawing ALL marketing via email or passing laws that would make something as legitimate as signup mailing lists illegal. It COULD happen, and its better for all involved that the involvement of the government is minimal.
-Restil
First steps... (Score:2)
When *I* was a lad (Score:2)
Way back when, every PC had a DMA controller built right in! We could transfer spam to
yeah, right, how the DMA protects you... (Score:2, Insightful)
yessir, the DMA is shit hot for our privacy.
why not jump over to the FTC, http://www.ftc.gov/bcp/conline/edcams/donotcall/i
if the FTC link is munged up, and I see a space in preview inside the word INDEX, just hit www.ftc.gov and click likely-looking boxes twice to get there.
Re:Weird (Score:1)
1. Sorry for the semi-redundancy... and...
2. I know it's against the