These roles were all touted as far more involved than the mere celebrity pitchman: The artists promised, to varying degrees, to dive into the business. But in all of these cases, the strategy failed. At Backchannel, Jessi Hempel dives into why that is, and how big names in entertainment are now finding other ways to harness the momentum of tech.
Lady Gaga left Polaroid in less than a year after "collaborating" on video camera sunglasses that offered playback through LCD lenses. While they weren't popular, this article argues most of these tech companies "faced structural business issues too significant to be addressed through celebrity branding and artistic energy." One digital ad agency even tells the site that "It's always been a flawed strategy," and calls the hiring of a celebrity "a press cycle hack."
The printed out message included recommendations for printer owners to secure their device. The hacker said that people who reached out were very nice and thanked him.
The printers apparently spew out an ASCII drawing of a robot, along with the words "stackoverflowin the hacker god has returned. your printer is part of a flaming botnet... For the love of God, please close this port." The messages sometimes also include a link to a Twitter feed named LMAOstack.
Since June of this year, educational toy company Roylco recalled 1,400 light tables designed for kids... Razor, Swagway and some eight other manufacturers recalled a total of 500,000 hoverboards. And HP and Sony between them recalled more than 42,000 notebook computers. All for similar reasons -- lithium-ion batteries that either had caught fire or which have posed a fire hazard... Other notorious examples include the several different Tesla Model S's that have caught fire, typically after crashes compromised their battery packs, and Sony's wide-scale recall a decade ago of the batteries that powered its Vaio and other laptop computers.
In a related story, Samsung's recall of their Note 7 is now expected to cost $5.3 billion.