I don't understand how picking between two different browser tracking technologies can "help combat racism, sexism, anti-LGBTQ+ discrimination, and discrimination against those with mental illness with four lines of code,"
Because, Jesus if it were that easy why didn't we solve racism and sexism decades ago?
site cookies -> can be use either to configure things for sites, but can also be abuse for tracking. Massive tracking via site cookies is harder and require lot more work
thrid party cookies -> allow tracking companies, like google know exactly who you are and what are you doing in the internet (with google, even outside, thanks to their phones)
FLOC -> tracks what you do on the browser side and assigns you to "buckets id"... this is more anonymous than the above, as only google will have this info, still those buckets say everything about you, as there is no limit on what info those buckets have nor how that is used. Also, google IDs all the browsers, so is very easy to convert that "anonymous tracking" back to the user
basically, the third party cookies are being killed and the alternative, site cookies makes harder to track everyone (but still possible), so google build the FLOC as a easy alternative to the third party cookies. While marketing as a good thing, the only good thing is that random sites can not use it to track users directly, but it really just a third party cookie managed only by google (and companies that google may sell). So not only you still have the tracking, but also give lot more power to google. All your personal tasted, behaviors and like are there to used for whatever reasons
I actually like the "cohort" idea, just not the tracking and auto-assigning involved with it. Give me a page with a bunch of checkboxes and I'll self-select which cohorts I choose to see ads for. I'll of course keep them all off most of the time, but if I'm actually looking for (for example) shoes, I might let ads through for that category for a while. This will never happen, though, so I'll continue blocking all ads.
A debugged program is one for which you have not yet found the conditions
that make it fail. -- Jerry Ogdin
Maybe I'm overlooking something (Score:5, Insightful)
I don't understand how picking between two different browser tracking technologies can "help combat racism, sexism, anti-LGBTQ+ discrimination, and discrimination against those with mental illness with four lines of code,"
Because, Jesus if it were that easy why didn't we solve racism and sexism decades ago?
Re:Maybe I'm overlooking something (Score:3)
quick summary:
site cookies -> can be use either to configure things for sites, but can also be abuse for tracking. Massive tracking via site cookies is harder and require lot more work
thrid party cookies -> allow tracking companies, like google know exactly who you are and what are you doing in the internet (with google, even outside, thanks to their phones)
FLOC -> tracks what you do on the browser side and assigns you to "buckets id"... this is more anonymous than the above, as only google will have this info, still those buckets say everything about you, as there is no limit on what info those buckets have nor how that is used. Also, google IDs all the browsers, so is very easy to convert that "anonymous tracking" back to the user
basically, the third party cookies are being killed and the alternative, site cookies makes harder to track everyone (but still possible), so google build the FLOC as a easy alternative to the third party cookies. While marketing as a good thing, the only good thing is that random sites can not use it to track users directly, but it really just a third party cookie managed only by google (and companies that google may sell). So not only you still have the tracking, but also give lot more power to google. All your personal tasted, behaviors and like are there to used for whatever reasons
Re: (Score:1)