YouTube's Premium paid subscription includes benefits like ad-free viewing, video and song downloads for offline consumption, and background plays. Now, it might also be shifting video streaming in 4K resolution (currently free for all users) to the premium tier. TechCrunch: Over the weekend, users across Reddit and Twitter noted that YouTube had been asking them to upgrade to the premium tier to watch videos in 4K. It's not clear if the change is part of a limited test, or if the company is thinking about capping free users to 1440p resolution. Google declined to comment on the story when contacted by TechCrunch. The company has tried various methods to convert free users into paying ones. One of the most notorious ones was showing them up to 11 unskippable ads before the start of a long video to let them have an uninterrupted experience.

The Supreme Court said Monday it will hear two cases seeking to hold social media companies financially responsible for terrorist attacks. From a report: Relatives of people killed in terrorist attacks in France and Turkey had sued Google, Twitter, and Facebook. They accused the companies of helping terrorists spread their message and radicalize new recruits. The court will hear the cases this term, which began Monday, with a decision expected before the court recesses for the summer, usually in late June. The court did not say when it would hear arguments, but the court has already filled its argument calendar for October and November.

One of the cases the justices will hear involves Nohemi Gonzalez, a 23-year-old U.S. citizen studying in Paris. The Cal State Long Beach student was one of 130 people killed in Islamic State group attacks in November 2015. The attackers struck cafes, outside the French national stadium and inside the Bataclan theater. Gonzalez died in an attack at La Belle Equipe bistro. Gonzalez's relatives sued Google, which owns YouTube, saying the platform had helped the Islamic State group by allowing it to post hundreds of videos that helped incite violence and recruit potential supporters. Gonzalez's relatives said that the company's computer algorithms recommended those videos to viewers most likely to be interested in them.

A limited but working jailbreak for the PlayStation 5 hardware has reportedly been released, potentially enabling players to install unsigned or unofficial software. From a report: The news was reported on Twitter by modder Lance McDonald, who previously made a name for himself by releasing an unofficial patch that made Bloodborne run at 60 frames per second on PS4. Although McDonald doesn't appear to have discovered the PS5 jailbreak himself, he does show footage of it in action.

As well as showing that the jailbreak gives him access to a debug menu, he also shows that it enables him to install a PS4 PKG file (i.e. a backup of a game), proving this by installing the now-delisted PT demo. At this stage the jailbreak is allegedly extremely limited -- it's only said to work on PS5 consoles with firmware version 4.03, which was released in October 2021 and replaced with version 4.50 in December 2021. According to the exploit's creator, it may be possible to apply the jailbreak to PS5 consoles with earlier firmware versions than 4.03, but later firmware versions won't work at the moment.

An anonymous reader quotes a report from The Verge: Automattic CEO Matt Mullenweg would like you to please stop asking Tumblr to bring back porn because it isn't going to happen. After widespread and inaccurate speculation that Tumblr would lift its ban on adult content, Mullenweg posted a long explanation yesterday of why Tumblr will never go back to the old days. Or, in his words: "the casually porn-friendly era of the early internet is currently impossible." That doesn't mean Tumblr's policies will stay the same. Mullenweg has said before that Automattic (which bought Tumblr in 2019) wants to loosen the rules its old owner Verizon implemented in 2018, and he reiterated that here, echoing comments he made earlier this week. Verizon's ban "took out not only porn but also a ton of art and artists," Mullenweg wrote in his post. "This policy is currently still in place, though the Tumblr and Automattic teams are working to make it more open and common-sense." Tumblr is supposed to implement those policies soon, putting the site more in line with Automattic's WordPress.com blogging platform.

"That said, no modern internet service in 2022 can have the rules that Tumblr did in 2007," Mullenweg wrote, quoting Tumblr's old liberal policy slogan. (If you're wondering, it was "go nuts, show nuts.") "I agree with 'go nuts, show nuts' in principle, but the casually porn-friendly era of the early internet is currently impossible." On Tumblr, that era helped produce a lot of unique, often queer, blogs with sexual content. The 2018 ban changed the tenor of the site for good -- and this week, many users were enthusiastically but prematurely celebrating its end. Why is returning to that era impossible? For now, it's largely because of intermediaries that play a massive role in how people access the web. Payment processors have long been leery of adult content, and they've stepped up enforcement in recent years, in part because of concerns about child abuse and nonconsensual pornography. Apple's iOS App Store has been staunchly opposed to it since launch. And without those two pieces of infrastructure, running a for-profit site is incredibly difficult. "If Apple permanently banned Tumblr from the App Store, we'd probably have to shut the service down," Mullenweg noted. Some nonprofit sites that do allow things like explicit artwork -- primarily the Archive of Our Own fanworks site -- have remained persistently web-only despite years of requests for apps. [...]

If you reached this article through Twitter or Reddit, you might have a fairly obvious question right now, and Mullenweg raises it: why can both those platforms, fairly unusually for modern social networks, allow a lot of porn? "Ask Apple, because I don't know," says Mullenweg. He speculates that Tumblr and Reddit are both too big to ban -- although Apple has forced moderation changes even for giant services like Facebook. The overall upshot, to Mullenweg, is this: "If you wanted to start an adult social network in 2022, you'd need to be web-only on iOS and side-load on Android, take payment in crypto, have a way to convert crypto to fiat for business operations without being blocked, do a ton of work in age and identity verification and compliance so you don't go to jail, protect all of that identity information so you don't dox your users, and make a ton of money. I do hope that a dedicated service or company is started that will replace what people used to get from porn on Tumblr. It may already exist and I don't know about it. They'll have an uphill battle under current regimes, and if you think that's a bad thing please try to change the regimes. Don't attack companies following legal and business realities as they exist."

Security researcher Brian Krebs writes: Someone has recently created a large number of fake LinkedIn profiles for Chief Information Security Officer (CISO) roles at some of the world's largest corporations. It's not clear who's behind this network of fake CISOs or what their intentions may be. But the fabricated LinkedIn identities are confusing search engine results for CISO roles at major companies, and they are being indexed as gospel by various downstream data-scraping sources. [...] Rich Mason, the former CISO at Fortune 500 firm Honeywell, began warning his colleagues on LinkedIn about the phony profiles earlier this week. "It's interesting the downstream sources that repeat LinkedIn bogus content as truth," Mason said. "This is dangerous, Apollo.io, Signalhire, and Cybersecurity Ventures." [...]

Again, we don't know much about who or what is behind these profiles, but in August the security firm Mandiant (recently acquired by Google) told Bloomberg that hackers working for the North Korean government have been copying resumes and profiles from leading job listing platforms LinkedIn and Indeed, as part of an elaborate scheme to land jobs at cryptocurrency firms. None of the profiles listed here responded to requests for comment (or to become a connection).

LinkedIn could take one simple step that would make it far easier for people to make informed decisions about whether to trust a given profile: Add a "created on" date for every profile. Twitter does this, and it's enormously helpful for filtering out a great deal of noise and unwanted communications. The former CISO Mason said LinkedIn also could experiment with offering something akin to Twitter's verified mark to users who chose to validate that they can respond to email at the domain associated with their stated current employer. Mason said LinkedIn also needs a more streamlined process for allowing employers to remove phony employee accounts. He recently tried to get a phony profile removed from LinkedIn for someone who falsely claimed to have worked for his company. In a statement provided to KrebsOnSecurity, LinkedIn said its teams were actively working to take these fake accounts down. "We do have strong human and automated systems in place, and we're continually improving, as fake account activity becomes more sophisticated," the statement reads. "In our transparency report we share how our teams plus automated systems are stopping the vast majority of fraudulent activity we detect in our community -- around 96% of fake accounts and around 99.1% of spam and scam."

A third-party Instagram app, called "The OG App," which promised an ad-free feed more like the original Instagram experience, has been pulled from Apple's App Store just one day after it officially launched. It's not clear if Apple pulled the app at the request of Meta, but the social network confirmed it had taken "enforcement actions" against the service. From a report: "This app violates our policies and we're taking all appropriate enforcement actions," a Meta spokesperson said in a statement. The spokesperson declined to elaborate on what those actions were, or if it had been in contact with Apple, but pointed to a blog post outlining Meta's policies barring clone sites. "A clone site is a third-party site that duplicates, in whole or in part, the content of an existing site," Meta explains. On Twitter, the developers of The OG App said their entire team had been permanently banned from Facebook and Instagram as a result of their ties to the service.

Hackers infiltrated Fast Company's push notifications to send out racial slurs on Tuesday night. They also stole a database that includes employees' emails, password hashes for some of them and unpublished drafts, among other information. Customer records are safe, though, most likely because they're kept in a separate database. Engadget reports: In a statement, Fast Company has told Engadget that its Apple News account was hacked and was used to send "obscene and racist" push notifications." It added that the breach was related to another hack that happened on Sunday afternoon and that it has gone as far as shutting down the whole FastCompany.com domain for now. [...] Apple has addressed the situation in tweet, confirming that the website has been hacked and that it has suspended Fast Company's account.

At the moment, Fast Company's website loads a "404 Not Found" page. Before it was taken down, though, the bad actors managed to post a message detailing how they were able to infiltrate the publication, along with a link to a forum where stolen databases are made available for other users. They said that Fast Company had a default password for WordPress that was much too easy to crack and used it for a bunch of accounts, including one for an administrator. From there, they were able to grab authentication tokens, Apple News API keys, among other access information. The authentication keys, in turn, gave them the power to grab the names, email addresses and IPs of a bunch of employees. In a statement, Fast Company said: "Fast Company's content management system account was hacked on Tuesday evening. As a result, two obscene and racist push notifications were sent to our followers in Apple News about a minute apart. The messages are vile and are not in line with the content and ethos of Fast Company. We are investigating the situation and have shut down FastCompany.com until the situation has been resolved. Tuesday's hack follows an apparently related hack of FastCompany.com that occurred on Sunday afternoon, when similar language appeared on the site's home page and other pages. We shut down the site that afternoon and restored it about two hours later. Fast Company regrets that such abhorrent language appeared on our platforms and in Apple News, and we apologize to anyone who saw it before it was taken down."

The head of WhatsApp has warned UK ministers that moves to undermine encryption in a relaunched online safety bill would threaten the security of the government's own communications and embolden authoritarian regimes. From a report: In an interview with the Financial Times, Will Cathcart, who runs the Meta-owned messaging app, insisted that alternative techniques were available to protect children using WhatsApp, without having to abandon the underlying security technology that safeguards its more than 2bn users. The UK's bill, which the government argues will make the internet safer, has become a focus of global debate over whether companies such as Google, Meta and Twitter should be forced to proactively scan and remove harmful content on their networks.

Tech companies claim it is not technically possible for encrypted messaging apps to scan for material such as child pornography without undermining the security of the entire network, which prevents anyone -- including platform operators -- from reading users' messages. Cathcart said the UK's ultimate position on the issue would have a global impact. "If the UK decides that it is OK for a government to get rid of encryption, there are governments all around the world that will do exactly the same thing, where liberal democracy is not as strong, where there are different concerns that really implicate deep-seated human rights," he said, citing Hong Kong as a potential example.

The PC beta for Modern Warfare 2 was only online for just over a weekend, but cheat developers quickly managed to create wallhacks anyway, according to videos created by multiple cheat developers. From a report: The news highlights the constant cat and mouse game between cheat developers and the companies that make competitive video games, and shows that Modern Warfare 2 will be no different. Warzone, the massively popular free-to-play battle royale game built on top of Call of Duty's mainline games, was notoriously overrun by cheaters before publisher Activision and the development studios working on the game introduced a new anti-cheat mechanism called Ricochet. "I started developing a MW2 beta cheat right away. I was done the same day, the first day of the beta. My users got access once the cheat was complete & tested," Zebleer, the pseudonymous administrator of Phantom Overlay, a cheat provider that has a long history of selling cheats for Warzone, told Motherboard in an email.

[...] EngineOwning, another cheat developer, published a video to their Twitter account over the weekend appearing to show their own product in action, although it didn't seem to be ready for the beta. "Our MW2 cheat is now done and we're currently in close testing," the tweet read. "This means our cheat will be ready when the game launches, with all the features you'd expect." The Anti-Cheat Police Department, a researcher who has tracked the cheating ecosystem and who reports offending players, claimed in their own tweet that "Ricochet has this shitty cheat detected they are just a scam operation at this point."

"I believe that Niemann has cheated more - and more recently - than he has publicly admitted," GM Magnus Carlsen wrote in a much-anticipated statement about GM Hans Niemann's alleged cheating. The world champion posted the statement on Twitter just moments ago. Chess.com reports: Carlsen starts by saying that he is "frustrated" about the situation like the whole chess community is. He then uses the word "cheating," finally becoming more concrete after the mysterious tweet that he sent on September 5, with a video in which Jose Mourinho can be seen saying: "I prefer really not to speak; if I speak I'm in big trouble." Carlsen then confirms what has been mentioned by GM Fabiano Caruana in a recent podcast: that the world champion already considered withdrawing from the Sinquefield Cup before the first round, when he heard that Niemann was the last-minute replacement for GM Richard Rapport.

The most important phrase in the statement reads: "I believe that Niemann has cheated more â" and more recently -- than that he has publicly admitted." Carlsen, however, doesn't specify if he is referring to online chess or over-the-board chess. Regarding online chess, Niemann has admitted to having cheated twice on Chess.com, when he was 12 and when he was 16 years old, and that he regrets that. In a statement posted on September 9, IM Danny Rensch wrote on behalf of Chess.com: "We have shared detailed evidence with him concerning our decision, including information that contradicts his statements regarding the amount and seriousness of his cheating on Chess.com." Carlsen, who lost his game to Niemann before leaving the Sinquefield Cup, reveals in his statement that he is suspicious about Niemann's play in that game as well.

The big question, whether the world champion has hard evidence that shows Niemann has cheated, remains unclear from the statement. It seems Carlsen is restricted for legal reasons, as he writes: "Unfortunately, at this time I am limited in what I can say without explicit permission from Niemann to speak openly."

Code repositories for the Ethereum-based mixer Tornado Cash were relisted on GitHub on Thursday. CoinDesk reports: The U.S. Treasury Department's Office of Foreign Assets (OFAC) banned Americans last month from using Tornado Cash, a decentralized privacy service that mixes cryptocurrencies together to obfuscate the original address. The mixer was blacklisted and designated under the Specially Designated National list because the North Korean hacking group Lazarus had used it in the past.

GitHub is a centralized internet hosting service for software development often used by Ethereum developers. Within hours of the OFAC announcement, GitHub, along with other platforms, removed Tornado Cash from their sites in order to comply with the new U.S. regulation. Ethereum developers -- believing that computer code is protected speech under the First Amendment of the U.S. Constitution -- have called for platforms that host the Tornado Cash code to reverse their bans. In particular, Ethereum core developer Preston Van Loon asked for GitHub to relist the mixer's code on Sept. 13. Further reading: Treasury Says Sanctions On Tornado Cash Don't Stop People From Sharing Code

Elon Musk announced that he was activating Starlink in response to U.S. Secretary of State Antony Blinken's tweet announcing the issuing of a General License to provide the Iranian people with access to digital communications. Teslarati reports: Currently, in Iran, massive protests are happening as a result of the death of 22-year-old Mahsa Amini, who was detained by the morality police for her head scarf not being properly worn. Although she had no known heart-related health problems, the police said she suddenly died of heart failure. Eyewitnesses said that she was beaten and her head hit the side of a police car. This along with leaked medical scans suggested cerebral hemorrhage and stroke. In response to her death, there have been several large-scale protests across Iran that received international support from world leaders, celebrities, and organizations.

The Iranian government sided with the morality police and has been suppressing the protests, shooting protestors with metal pellets and birdshot, and deploying tear gas and water cannons. The government also blocked access to many apps including Instagram and WhatsApp and limited internet access to prevent protestors from organizing. This is where Starlink comes in. A few days ago, Elon Musk said that Starlink would seek exemption from Iranian sanctions. This was in response to @Erfankasraie who asked if Elon could provide Starlink to the Iranian people. "It could be a game changer for the future." Elon also responded, "OK," to @agusantonetti who asked if he could do the same for other countries under a dictatorship such as Cuba. Further reading: As Unrest Grows, Iran Restricts Access To Instagram, WhatsApp

Weeks after Twitter's ex-security chief accused the company of cybersecurity mismanagement, Twitter has now informed its users of a bug that didn't close all of a user's active logged-in sessions on Android and iOS after an account's password was reset. From a report: This issue could have implications for those who had reset their password because they believed their Twitter account could be at risk, perhaps because of a lost or stolen device, for instance. Assuming whoever had possession of the device could access its apps, they would have had full access to the impacted user's Twitter account. In a blog post, Twitter explains that it had learned of the bug that had allowed "some" accounts to stay logged in on multiple devices after a user reset their password voluntarily. Typically, when a password reset occurs, the session token that keeps a user logged into the app is also revoked -- but that didn't take place on mobile devices, Twitter says. Web sessions, however, were not impacted and were closed appropriately, it noted.

Former President Donald Trump could be allowed back on Facebook once a suspension of his account expires in 2023, Nick Clegg of parent company Meta Platforms, said Thursday at an exclusive Semafor Exchange event in Washington, DC. From the report: As the company makes its decision, it will talk to experts, weigh the risk of real world harm and act proportionally, he said. It's the first time Clegg, who, as president of global affairs is charged with deciding whether to lift the limit, has publicly discussed his thinking. Trump was prohibited from posting on several online platforms after the January 2021 riots at the Capitol building in Washington, D.C., with Facebook, sister app Instagram, Twitter and Google's YouTube citing his role in inciting the violence. "When you make a decision that affects the public realm, you need to act with great caution," Clegg told Semafor editor-at-large Steve Clemons. "You shouldn't throw your weight about."

Twitch has announced a ban on streaming unlicensed gambling sites, including slots, roulette and dice websites, starting next month. From a report: Sites that will be prohibited include Stake.com, Rollbit.com, Duelbits.com and Roobet.com. More websites may be banned later, Twitch said in a statement on Twitter. Websites focusing on sports betting, fantasy sports and poker will still be permitted. Some of Twitch's biggest streamers -- such as Imane "Pokimane" Anys, Matthew "Mizkif" Rinaudo and Devin Nash -- threatened a boycott of the platform during the week of Christmas, Kotaku reported.

While gambling streams are not new to the platform, in recent years some on the platform have argued that "rich creators promoted potentially harmful content to young, impressionable fans," according to Kotaku. A number of creators have been pushing Twitch to do something about online gambling streams, citing potential dangers to younger users. Some have used the hashtag #twitchstopgambling on Twitter to raise awareness about the gambling streams.

An anonymous reader quotes a report from Axios: Some users of Figma's design software reacted with dismay on Thursday when they found out the company was going to be acquired by Adobe, the unloved giant in the space. Other observers immediately concluded that the acquisition looks downright illegal under antitrust laws.

Why it matters: The Biden administration is on the record as wanting to beef up antitrust enforcement. The Figma deal, at $20 billion, is certainly large enough to grab the attention of regulators. The big question is whether they'll conclude that suing to block it is a case they can win. Either the Department of Justice or the Federal Trade Commission could review the merger; both have taken a renewed interest in software and digital mergers.

Between the lines: The Clayton Antitrust Act says any acquisition that would reduce competition in an industry is illegal. Figma was founded as an Adobe competitor and has grown impressively by doing exactly that -- implying there's a case to be made that this acquisition is anti-competitive. Insofar as Adobe is already the dominant player in the space, any acquisition, let alone a $20 billion one, will be looked at carefully. "The fact that Adobe is not typically identified as a Big Tech platform should provide [Adobe and Figma] with little if any comfort," Charles Rule, a partner at the Rule Garza Howley law firm and former DOJ antitrust official, tells Axios. "This deal appears to raise straightforward, traditional antitrust issues," he says.

"There's enough here to get a close look, and maybe a complaint," adds a former FTC antitrust official. Another former FTC attorney tells Axios to expect a thorough initial investigation into possible overlaps.

A Maryland judge has overturned the murder conviction of Adnan Syed, in the latest twist to the case at the center of the hit podcast series Serial. From a report: Baltimore City Circuit Judge Melissa Phinn vacated the 41-year-old's conviction and granted him a new trial on Monday, ordering his release after more than 23 years behind bars. The move came after prosecutors made a request for his release on Wednesday saying that "the state no longer has confidence in the integrity of the conviction." Prosecutors said that an almost year-long investigation had cast doubts about the validity of cellphone tower data and uncovered new information about the possible involvement of two alternate unnamed suspects.

Syed was convicted in 2000 of first-degree murder, robbery, kidnapping and imprisonment of his ex-girlfriend Hae Min Lee. Lee, 18, vanished after leaving her high school on 13 January 1999. Her strangled body was found in a shallow grave in a Baltimore park around a month later. Syed has always maintained his innocence. In a tweet shortly after the ruling was made, Serial tweeted: "Sarah was at the courthouse when Adnan was released, a new episode is coming tomorrow morning."

The Pentagon has ordered a sweeping audit of how it conducts clandestine information warfare after major social media companies identified and took offline fake accounts suspected of being run by the U.S. military in violation of the platforms' rules. From a report: Colin Kahl, the undersecretary of defense for policy, last week instructed the military commands that engage in psychological operations online to provide a full accounting of their activities by next month after the White House and some federal agencies expressed mounting concerns over the Defense Department's attempted manipulation of audiences overseas, according to several defense and administration officials familiar with the matter.

The takedowns in recent years by Twitter and Facebook of more than 150 bogus personas and media sites created in the United States was disclosed last month by internet researchers Graphika and the Stanford Internet Observatory. While the researchers did not attribute the sham accounts to the U.S. military, two officials familiar with the matter said that U.S. Central Command is among those whose activities are facing scrutiny. Like others interviewed for this report, they spoke on the condition of anonymity to discuss sensitive military operations. The researchers did not specify when the takedowns occurred, but those familiar with the matter said they were within the past two or three years. Some were recent, they said, and involved posts from the summer that advanced anti-Russia narratives citing the Kremlin's "imperialist" war in Ukraine and warning of the conflict's direct impact on Central Asian countries. Significantly, they found that the pretend personas -- employing tactics used by countries such as Russia and China -- did not gain much traction, and that overt accounts actually attracted more followers.

A hacker published authentic, pre-release footage from development of Grand Theft Auto VI, the most anticipated video game from Take-Two Interactive Software. From a report: The cache of videos offers an extensive and unauthorized look at the making of one of biggest games in the industry. A leak of this scale is so rare that some people cast doubt on its authenticity when it emerged over the weekend, but people familiar with the game's development said the videos are real. The footage provides an early and unpolished view of plans for Grand Theft Auto VI, though the final version will look much more refined, said the people, who asked not to be identified because the details are private.

Take-Two issued requests for YouTube and other websites to remove the videos, citing a copyright claim, but not before they were widely disseminated. Rockstar Games, the Take-Two studio that makes Grand Theft Auto, confirmed the hack in a statement posted to Twitter on Monday. It blamed a "network intrusion" that allowed the hacker to download the content. Take-Two shares were down as much as 3.3% on Monday. The hacker posted dozens of never-before-seen videos from Grand Theft Auto VI on an online message board over the weekend. On the forum, the person suggested they were the same hacker who infiltrated Uber Technologies in a high-profile incident last week. The claim is unverified. The hacker indicated in a follow-up message about the upcoming Grand Theft Auto game, "I am looking to negotiate a deal," and raised the prospect of publishing more internal information about the project.

The Economist notes this business cycle is hurting ad revenue for Alphabet's Google and Meta's Facebook."Last quarter Meta reported its first-ever year-on-year decline in revenues. Snap, a smaller rival, is laying off a fifth of its workforce." But for both companies, "the cyclical problem may not be the worst of it," since they're finally facing some real competition.

"They might once have hoped to offset the digital-ad pie's slower growth by grabbing a larger slice of it. No longer." Although the two are together expected to rake in around $300bn in revenues this year, sales of their four biggest rivals in the West will amount to almost a quarter as much... What is more, as digital advertising enters a period of transformation, the challengers look well-placed to increase their gains. The noisiest newcomer to the digital-ad scene is TikTok. In the five years since its launch the short-video app has sucked ad dollars away from Facebook and Instagram, Meta's two biggest properties. So much so that the two social networks are reinventing themselves in the image of their Chinese-owned rival.... But Meta and Google may have more to worry about closer to home, where a trio of American tech firms are loading ever more ads around their main businesses.

Chief among them is Amazon, forecast to take nearly 7% of worldwide digital-ad revenue this year, up from less than 1% just six years ago. The company started reporting details of its ad business only in February, when it revealed sales in 2021 of $31bn. As Benedict Evans, a tech analyst, points out, that is roughly as much as the ad sales of the entire global newspaper industry. Amazon executives now talk of advertising as one of the company's three "engines", alongside retail and cloud computing.

Next in line is Microsoft, expected to quietly take more than 2% of global sales this year — slightly more than TikTok. Its search engine, Bing, has only a small share of the search market, but that market is a gigantic one. Microsoft's social network, LinkedIn, is unglamorous but its business-to-business ads allow it to monetise the time users spend on it at a rate roughly four times that of Facebook, estimates Andrew Lipsman of eMarketer. It generates more revenue than some medium-sized networks including Snap's Snapchat and Twitter.

The most surprising new adman is Apple. The iPhone-maker used to rail against intrusive digital advertising. Now it sells many ads of its own.... As digital ads work their way into more corners of the economy, "a new order is going to materialise", believes Mr Lipsman. He thinks Amazon will overtake Meta in total advertising revenue, possibly within five years.