A Next Generation story details comments by EA's CEO John Riccitiello about the surprise hit that is the Wii. The exec as much as admitted that they 'bet on the wrong horse' by focusing on the PS3 and 360 during the console transistion, and now are turning the mighty corporate ship as fast as they can to stay with Nintendo's success. "Nevertheless, Riccetello said that EA had the second-largest market share on Wii as of March with 19 percent, thanks mainly to Tiger Woods PGA Tour. Only Nintendo had a larger share. The firm shipped six new Wii titles in fiscal 2007. EA also shipped eight titles on Nintendo DS. The emergence of online, wireless and geographical differences in the console realm also made things complicated in fiscal '07."

Next Generation explores the price jump for 'next generation' titles, looking into the success of the $60 price point for videogames. They have a copious number of graphs and charts to support their findings: "Even without Guitar Hero II, prices in 2007 are still at historically high levels. In January, fully four of the top 10 games sold for $60 or more. In February, that jumped to five $60 games, and the average rose accordingly. While there were four $60 games in March, they shared the top 10 with two Nintendo DS games which brought the average down sharply. This happened again in March -- the month of Pokemon -- and also in May."

Klaidas writes "The BBC reports that sales of Sony's PlayStation 3 console in the US rose by 21% in June, though the machine still trails the Wii and Xbox 360. NPD numbers show 98,500 PS3s were sold, compared to 198,400 Xbox 360s (up 28%) and 381,800 Wiis (up 13%). Sony said that the $100 price cut to the 60GB PS3 led to a 135% sales rise over the last two weeks, though independent confirmation of that jump is not yet available. 'Nintendo's DS handheld sold 561,900 units , while Sony's PSP, which has been boosted by an April price cut, sold 230,100 units, NPD reported. Software sales in the US are 31% higher than the same time last year, the market research showed, buoyed by new consoles from all three firms.'"

Knuckles writes "The Times reports that Japanese consumers have been 'abandoning television' in order to play with Nintendo's Wii. Recent figures from Japan's audience-tracking firms show that 'last week was the first in nearly two decades where no single show on any commercial station attracted more than a 9 per cent audience share ... According to one senior executive of the country's largest commercial television channel, Fuji TV, families who used to tune in to its colourful diet of soap operas, panel games and comedy variety shows may, instead, be drifting away and choosing to spend the same, economically-critical golden hour time playing on their Wii.'"

njkid1 writes "GameDaily has up their full E3 interview with Nintendo of America's George Harrison, SVP of Marketing and Corporate Communications. Harrison talks about the move of the company's sales and marketing force, acknowledges that Nintendo may 'lose some purists' while attempting to broaden the audience, and he doesn't rule out a Wii revision: 'It's interesting, console hardware has always historically been on a sort of fixed, sequential pattern almost every five to six years and it takes you about five years to develop a new piece of console hardware. The handhelds and portables, like Game Boy and now DS, we've always been continuously innovating, and whenever we feel like it's time or have an upgrade, we'll do it, whether it's an improved screen for the handheld or slimmed down like the DS Lite - those types of things. So it's not out of the question on Wii, but we're not even to our second holiday yet, so it's kind of premature to talk about any revisions to the hardware itself.'"

AGFlamey writes "On Angry Gamer is an interesting and lengthy article about the new direction Nintendo are taking with the Wii and in particular "non-games" like Wii Fit and Big Brain Academy. From the article: "Hardcore folks don't like to admit it, but Mario and Zelda are relics of the past. It's become quite clear that Nintendo is losing interest in remaking the same old games over and over. They want to pull us into something new, if only we can give them the chance." Is it such a bad thing that Nintendo are neglecting their roots?"

Once again, it's not a strange dream: BioWare is making a Sonic the Hedgehog RPG for the Nintendo DS. Since the announcement back in June there have been precious few details. Luckily, Wired's Game|Life had the chance to speak with BioWare's CEO Ray Muzyka and President Greg Zeschuk about more than just Mass Effect. They discuss the genesis of the game, the depth of the title's story, and a bit on what gameplay will be like: "Game|Life: BioWare's previous efforts have been for the PC and the Xbox (and now the 360 with Mass Effect). What is the appeal of designing for the DS? Ray Muzyka: The handheld group at BioWare is certainly very excited about the innovation that can take place on the DS platform. We're really innovating what a BioWare RPG is with this title - we're looking forward to offering new and unique ways to enjoy a fast-paced, story-driven experience with tons of exploration, customization and progression. We're very excited by the opportunity to use all the cool features on the DS, and to make BioWare's first handheld RPG, one with a lot of action too, since it's based in the Sonic universe!"

GameDaily is reporting on commentary from Nintendo of America's George Harrison, who essentially says the company will no longer be using the Game Boy brand. While at one point the DS was the 'third pillar' along with the Game Boy and the GameCube/Wii, the handheld has in recent years more than proven its worth. "This year in our marketing you really won't see much push against Game Boy itself, so it will kind of seek its own level. It's hard to say in the future if we will ever bring back the Game Boy trademark. It was a big risk for us to actually pass on it and call the new product the Nintendo DS, but it was part of Mr. Iwata's philosophy that if we're going to make a radical difference and try to reach a new audience, then we have to change the name ... We had to make a break even though we had one of the greatest trademarks in the history of the industry."

With all of the journalists at last week's E3 event home and rested, the post-game analysis is definitely something to take note of. The elbow room at Barker hanger was appreciated, but many folks were frustrated that the hotel and hanger format was hell on shoe leather. Despite that, everyone seemed to appreciate the ability to actually hear and play the games, even if it meant that they couldn't make it around to every single title this year. The only person I saw saying that the event was an unqualified failure was Michael Pachter, the well-known games industry analyst. Calling the event 'a terrible disappointment', Pachter lamented the almost complete lack of coverage from the mainstream press; a result of the removal of the public and consumer-focused elements of the show. For the views of industry heavyweights, Kotaku put the question to Sony's Jack Tretton, Microsoft's Peter Moore, and Nintendo's Shigeru Miyamoto. Their quote from Tretton summed it up nicely, I think: 'From a personal standpoint I think we need to figure out why we're doing E3.'

Although Metroid Prime 3: Corruption and Super Mario Galaxy were both touched on at the Nintendo press conference ... it didn't really seem like enough. Thankfully, there are plenty of hands-on writeups to satisfy interested parties. Wired's Game|Life has almost nothing but praise for Metroid. Specifically, Chris Kohler singles out the FPS controls as proving the concept for him on the system. 1up is equally pleased with Mario. They cite its unconventional nature as initially offputting, but ultimately one of the things they enjoyed most about the game. "We simply love the way the game feels. Many gamers are of the opinion that Super Mario Sunshine strayed too far from the fundamentals of the series by focusing so heavily on the water cannon/jet pack, but Galaxy puts the emphasis right back on jumping and stomping foes. The controls are tight and the graphics are crisp, if not exactly a dead ringer for top-of-the-line Xbox 360 visuals. And tiny references to games past are everywhere, from the usual coins, to Goombas of unusual size, to "?" blocks that appear as crystalline squares that can be kicked around the levels as weapons or stomped on to yield rewards."

After Nintendo's very ... different ... press conference, you may be wondering what's going on. In a roundtable discussion with Nintendo, folks like Eiji Aonuma and Shigeru Miyamoto discussed Zelda, Mario Galaxy and WiiFit , giving some context to the message the company had on Wednesday. The balance board begged the question from the people there, is Nintendo ditching the hardcore? According to the Nintendo folks, not at all: "Aonuma believes that control can be pick-up-and-play, but that doesn't necessarily mean a game overall has to be easier. But he still states that his 'goal was always to appeal to...a vast audience.' One attendee pushed the issue further, asking if all Zelda games from now on are going to cater to the more casual crowd--will we ever again need a strategy guide to complete a Zelda game? Aonuma says that judging by Japanese sales so far, accessible 'stream-lined play has been effective,' but he wants to see how Western audiences react to the new Zelda before making a final decision on future games' difficulty levels. Aunoma also hopes to venture into new territory and create a wholly original game at some point in his career." For a lengthy treat, check out Kotaku's series of interview clips with Mr. Miyamoto.

Nintendo's success has marked a refocus on games for the sake of fun, and nothing exemplifies this trend better than the Lego Star Wars series. Lego Star Wars: The Complete Saga will be the first game to offer the functionality gamers have wanted since they first saw a wiimote: motion-controlled lightsaber battles. It's not dueling, but it is a lot of fun. In the same vein, with even more creativity added in, is Sony's imaginative LittleBigPlanet . With Media Molecule finally opening up a bit of the user based content-creation process to journalists, 1up offers one of the first hands-on with the game's core mechanic: "Fusing various pieces together can forge entirely new objects. Place hinges and wheels on a pile of wooden blocks and suddenly you have a makeshift jalopy rolling through the stage. With a tad more work, you can transform that car into a massive (yet ridiculous) rolling wooden dragon. We didn't have quite enough time (or experience) to bust out a run-and-jump rally to put Super Mario Bros. World 8-2 to shame, but we can't wait to get our hands on the open beta due out later this year."

This year's E3 is substantially different than events of the past, with an easily navigated show floor just one of the signs of the changing times. There are a number of questions up in the air as to what the new face of E3 means. Hideo Kojima (creator of the Metal Gear series) went on record at the Konami conference saying that he considers the new format a waste of time. Game|Life's Chris Kohler has a piece up on this subject, and he says that the new E3 is all about the status quo: "Yes, there were press conferences. But when Nintendo, Microsoft, and Sony all decide to only show their 2007 games (for the most part) and hold back on announcing huge news (entirely), you know something's up with the venue. At any rate, gamers hoping for some kind of shift in momentum, no matter which direction, didn't get their wish. This year's E3 is all about maintaining the status quo. Typically, it's been the 'battle of the press conferences' to see who 'wins E3.' This year, everybody surrendered."

The EA focus on family-oriented content, casual games, and expanding the gaming audience echoed the statements made at the Nintendo press conference earlier today. Next Generation has an overview of the EA press conference, which highlighted titles like Boogie and EA Playground. The company's cellphone game lineup also received some attention, and will feature properties such as Madden, Harry Potter, and Bejeweled. EA's ultimate goal is to 'lock up the 200 million casual gamers'. The presentation ended with a long Rock Band session; it was revealed that Metallica will play a heavy hand in the game's lineup. Other tracks shipping with the game at launch include: The Who's "Won't Get Fooled Again," David Bowie's "Suffragette City," Bon Jovi's "Wanted Dead or Alive," Rush's "Tom Sawyer," Nirvana's "In Bloom," Stone Temple Pilots' "Vaseline," and Foo Fighters' "Learn to Fly."

There's nothing that excites gamers like statistics; pie charts and graphs dominated the opening of Nintendo's E3 conference. Fortunately, the event had more than just business to discuss. They unveiled a 'Wii Zapper' housing that allows the Wiimote and Nunchuck to combine into a light gun, which will retail for about twenty bucks. They showed off a number of third party titles to prove the outside-the-company commitment, such as a Soul Calbur and Medal of Honor (which will be playable online) designed specifically for the console. Hardcore gamers were the focus of the early portion of the conference: Smash Brothers Brawl has a launch date of December 3rd in the US. They heavily hyped online play, with several EA titles and a Pokemon-like Dragon Quest title. Mario Kart for Wii will be launching early next year, will be playable online, and will have a Wiimote driving wheel housing packaged with the game. With the hardcore discussed, the attention shifted to mass market games. A new channel, 'Check Mii Out' will allow for a HotorNot-style voting mechanism and contests to make the most realistic celebrity Mii. There was much discussion of the Nintendo approach to expanding audience; Super Mario Galaxy was brought up as bridging that gap, as a second player can 'assist' the primary player in various ways. Galaxy will be launching on November 12th. Targetted more directly at this 'outside the norm' group was WiiFit, which uses a dedicated device called the Wii Balance Board. It allows for a daily exercise routine, can track data over time (and compare it to other family members) and includes some simple minigames like a soccer heading game. The press conference ended with Reggie Fils-Aimee revealing Nintendo's goal to make videogaming one of the pre-eminent forms of entertainment, across all age groups.

Sony fans undoubtedly cheered the news of a $100 drop in price for the 60GB PS3, but even with the price drop there are several issues surrounding the console. 1up reports that the 80GB PS3 is following the lead of the EU-released PS3s by removing the Emotion engine and relying on software emulation for backwards compatibility. In an effort to decrease costs Sony continues to reduce features and develop their product. Meanwhile, Konami executive Kazumi Kitaue doesn't see much impact from the cut ... and in fact told Reuters that they're seriously considering a multi-platform release for Metal Gear Solid 4. "Kitaue said Konami may need to expand the target hardware for its blockbuster fighting game Metal Gear Solid, which has so far been developed for Sony's PlayStation machines, to other consoles in the future to recoup development costs ... The release of the latest version of Metal Gear Solid series is expected to help lure hard-core gamers to the PS3 and alleviate concerns over scarcity of strong PS3 titles. Underscoring sluggish PS3 sales and robust demand for the Wii, Nintendo shot past Sony in market value last month and bumped the Tokyo-based electronics conglomerate off the list of Japan's 10 most valuable companies."

PlayStation Portable senior marketing manager John Koller spoke with the Pocket Gamer site about the much-maligned UMD format. The disc used in the PSP for both games and movies, few stores carry UMD movies any more. Just the same, says Koller, Sony supports it 100%. From the interview: "'UMD possesses many strengths, from size to form factor to portability,' he says. The same can easily be said of the UMD's cartridge counterpart on Nintendo DS. However, ease of UMD manufacturing is seen as a winning benefit. 'Duplication of UMDs is much easier, cheaper than cartridges,' Koller adds. 'We've really optimized time and cost by going with a disc-based format.' On the topic of UMD weaknesses, Koller is candid: 'There's no question the biggest weakness is related to porting games from other platforms. Publishers are concerned about the size of UMD because they can't cram a DVD game on to it.'"

The Legend of Zelda: Ocarina of Time is the best game yet made, according to a list compiled by readers and writers of the lauded British gaming magazine Edge. Their list of the hundred best games ever is top-heavy with Nintendo titles, a full five out of the top ten being released to a Nintendo platform. Obviously, this sort of thing can get contentious, and CNet's Crave blog spoke up quickly with a contrary opinion. "The Legend of Zelda: Ocarina of Time is truly a masterpiece that should be thought of as one of the greatest games ever created. But to call it the greatest game of all time is a serious misstatement. Unlike Super Mario Bros., Ocarina of Time was released in an era where video games were booming and sales were on the rise. Simply put, everyone was playing video games, and the game was the best of its time. But no other game in history--Ocarina of Time included--was able to save an entire industry from almost guaranteed destruction the way Super Mario Bros. did, and it is for this reason that we should all give ol' Mario and Luigi credit where it's due." Let's hear it, then. What game deserves to top a list of the 100 best games ever made?

This week both Nintendo and Microsoft's downloadable game services have some great titles to offer. The Wii will soon be playing host to Super Mario Bros. 2, Ecco: Tides of Time, and Dragon Spirit . Xbox Live Arcade, meanwhile, has up an update of Missile Command . This latest follows on the heels of Pac-Man: CE , a worthy and well-received updating of the arcade classic. Ars' comment about Ecco is dead on: "I used to love this game, just swimming around and doing those flips out of the water as Ecco was pretty calming. Then you tried to actually play the game and found out just how excruciatingly difficult it could be. While the Dreamcast update lost some of the magic, the original Ecco is still a neat twist on 2D games. Who knew that taking a platformer and setting it underwater would be so much fun?"

HaymarketRiot writes "N'Gai Croal from Newsweek has given us a broad outline of Nintendo's plans for downloadable original content. To be called 'WiiWare', the company will be selling these all-new games via the Wii's Virtual Store for Wii points. Not only are they looking to big-name developers for these titles, but small garage-style shops as well. 'Shorter, original, more creative games from small teams with big ideas; these are the buzzwords that you'll be hearing from Nintendo when its Wednesday announcement goes wide. Fils-Aime told us that while Nintendo, as the retailer, would itself determine the appropriate pricing for each game on a per-title bases, the games themselves would not be vetted by Nintendo. Instead, Nintendo would only check the games for bugs and compatibility, with developers and publishers responsible for securing [a rating lower than AO with the ESRB].' For more, N'Gai has an interview with Reggie Fils-Aime on the subject. Unfortunately, we won't be seeing a finished product until 2008."