
America's Teens Are Choosing YouTube Over Facebook (bloomberg.com) 78
An anonymous reader quotes a report from Bloomberg: Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore. Now only 51 percent of kids ages 13-17 use Facebook, according to Pew Research Center. The world's largest social network has finally been eclipsed in popularity by YouTube, Snapchat and Facebook Inc.-owned Instagram. Alphabet Inc.'s YouTube is the most popular, used by 85 percent of teens, according to Pew.
Instagram is slightly more popular than Snapchat overall, Pew said, with 72 percent of respondents saying they use the photo-sharing app, compared with Snapchat's 69 percent. But Snap Inc. is holding its own, despite Instagram's frequent parroting of its features. About one-third of the survey's respondents said they visit Snapchat and YouTube most often, while 15 percent said Instagram is their most frequent destination. Meanwhile, only 10 percent of teens said Facebook is their most-used online platform. The Pew analysis was based on a survey of 1,058 parents who have a teenager from 13 to 17, as well as interviews with 743 teens themselves. The survey also found that 99% of teens own a smartphone or have access to one, and 45% said they're online "on a near-constant basis."
Instagram is slightly more popular than Snapchat overall, Pew said, with 72 percent of respondents saying they use the photo-sharing app, compared with Snapchat's 69 percent. But Snap Inc. is holding its own, despite Instagram's frequent parroting of its features. About one-third of the survey's respondents said they visit Snapchat and YouTube most often, while 15 percent said Instagram is their most frequent destination. Meanwhile, only 10 percent of teens said Facebook is their most-used online platform. The Pew analysis was based on a survey of 1,058 parents who have a teenager from 13 to 17, as well as interviews with 743 teens themselves. The survey also found that 99% of teens own a smartphone or have access to one, and 45% said they're online "on a near-constant basis."