Kuo: iPhone Shipments Could Decline Up To 30% If Apple Forced To Remove WeChat From Worldwide App Store (macrumors.com) 80
An anonymous reader shares a report: In a worst-case scenario, Apple's annual iPhone shipments could decline by 25-30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out optimistic and pessimistic scenarios depending on whether Apple is only required to remove WeChat from the App Store in the United States or if the ban would apply to the App Store in all countries. WeChat is extremely popular with Chinese mobile device users, essentially operating as its own platform on top of iOS and Android for many users, and Kuo argues that a worldwide ban on WeChat in the App Store would be devastating due to the size of the Chinese market.
"Because WeChat has become a daily necessity in China, integrating functions such as messaging, payment, e-commerce, social networking, news reading, and productivity, if this is the case, we believe that Apple's hardware product shipments in the Chinese market will decline significantly. We estimate that the annual iPhone shipments will be revised down by 25-30%, and the annual shipments of other Apple hardware devices, including AirPods, iPad, Apple Watch and Mac, will be revised down by 15-25%," he wrote in a note. Under his optimistic scenario in which WeChat is only removed from the U.S. App Store, Kuo predicts iPhone shipments would be impacted by 3-6% with other Apple products being affected by less than 3%.
"Because WeChat has become a daily necessity in China, integrating functions such as messaging, payment, e-commerce, social networking, news reading, and productivity, if this is the case, we believe that Apple's hardware product shipments in the Chinese market will decline significantly. We estimate that the annual iPhone shipments will be revised down by 25-30%, and the annual shipments of other Apple hardware devices, including AirPods, iPad, Apple Watch and Mac, will be revised down by 15-25%," he wrote in a note. Under his optimistic scenario in which WeChat is only removed from the U.S. App Store, Kuo predicts iPhone shipments would be impacted by 3-6% with other Apple products being affected by less than 3%.