Chrome and Firefox Changes Spark the End of 'Extended Validation' Certificates (bleepingcomputer.com) 56
In reality, the different types of SSL/TLS certificates all serve a single purpose and that is to encrypt the communication between a browser and web site. Anything extra is seen by many as just a marketing gimmick to charge customers for a more expensive "trustworthy" certificate. In numerous blog posts, security researcher Troy Hunt has stated that EV Certificates will soon be dead as more and more sites switch away from them, because they are much harder to manage due to extra verification times, and because people have become to associate a padlock with a secure site rather than a company name.
With Safari already removing EV Certificate company info from the address bar, most mobile browsers not showing it, and Chrome and Mozilla desktop browsers soon to remove it, Hunt's predictions are coming true. EV Certificates will soon be dead.
AmiMoJo shared this post from Google's Chromium blog: Through our own research as well as a survey of prior academic work, the Chrome Security UX team has determined that the EV UI does not protect users as intended. Users do not appear to make secure choices (such as not entering password or credit card information) when the UI is altered or removed, as would be necessary for EV UI to provide meaningful protection. Further, the EV badge takes up valuable screen real estate, can present actively confusing company names in prominent UI, and interferes with Chrome's product direction towards neutral, rather than positive, display for secure connections. Because of these problems and its limited utility, we believe it belongs better in Page Info.