An anonymous reader quotes a report from Ars Technica: People who buy a Fire TV from Amazon are probably looking for a cheap and simple way to get an affordable 4K smart TV. When Amazon announced its first self-branded TVs in September 2021, it touted them as being a "great value." But owners of the devices will soon be paying for some of those savings in the form of more prominently displayed advertisements. Charlotte Maines, Amazon's director of Fire TV advertising, monetization, and engagement, detailed the new types of ads that Amazon is selling on Fire TVs. In a StreamTV Insider report from November 1, Amazon said the new ads will allow advertisers to reach an average of 155 million unique monthly viewers. Some of the changes targeting advertisers, like connecting display placement ads with specific in-stream video ads, seem harmless enough. Others could jeopardize the TV-watching experience for owners.

For example, Amazon is preparing to make Alexa with generative AI more useful for finding content on Fire TVs. This could help Alexa, which has struggled alongside other tech giants' voice assistants to generate significant revenue. Amazon gets money every time someone interacts with digital content through Alexa. However, the company is double-dipping on this idea by also tying ads to generative AI on Fire TVs. When users ask Alexa to help them find media with queries such as "play the show with the guy who plays the lawyer in Breaking Bad," they will see ads that are relevant to the search. [...] Finally, Amazon is adding "contextual sponsored tiles" that use machine learning to show ads based on whatever content genre or search term the Fire TV user is browsing.

Amazon Fire TV users will also start seeing banner ads on the device's home screen for things that have nothing to do with entertainment or media. This ad space was previously reserved for advertising media and entertainment, making the ads feel more relevant, at least. Amazon opening the ad space to more types of advertisers is similar to a move Google TV made early this year. The banner ads will occupy the first slot in the rotating hero area, which Amazon believes is the first thing Fire TV users see.

YouTube's crackdown on ad blockers is in full swing, leading to a wave of ad blocker uninstalls. 9to5Google reports: As Wired reports, this rollout has led to "hundreds of thousands" of uninstalls, not of YouTube but of ad blockers. The figures apparently come from various ad-blocking companies, where October saw a "record number" of people uninstalling ad blockers. Meanwhile, it also led to a record number of new installs, as many users looked to switch from one blocker to another in an effort to keep blocking ads.

One ad-blocking company, Ghostery, shared that 90% of users who completed a survey when uninstalling their ad blocker cited YouTube's changes as the reason. AdGuard told Wired that daily uninstalls were up for the entirety of October, spiking to 52,000 in a single day on October 18 as YouTube's notices started rolling out more widely. It was added that use of the Ghostery blocker is up 30% on Microsoft Edge, as some users have noticed that switching browsers at least temporarily lifts the blocking of their ad blocker. AdGuard, meanwhile, saw its paid subscription rise as some users reportedly saw success with containing to block ads using the tool.

Amazon doubled the number of junk ads to boost profits and deleted internal communications to thwart a federal antitrust probe, according to fresh details released by the US Federal Trade Commission in a less redacted complaint against the online retail giant Thursday. From a report: Amazon's founder and former Chief Executive Officer Jeff Bezos personally ordered executives to accept more ads, even ones the company had internally labeled as "defects," indicating they weren't relevant to user searches, according to the new version of the complaint. The FTC alleges that Amazon's increased use of ads boosts profits while it harms sellers and consumers, making it harder for shoppers to find products they are searching for. "We'd be crazy not to" increase the number of advertisements shown to shoppers," the FTC quoted Amazon executives as saying.

One executive compiled a number of the defective ads showing "buck urine" showing up in response to searches for "water bottles" or T-shirts for the Los Angeles Lakers basketball team in response to queries for the Seattle Seahawks football team merchandise. In third quarter 2023 earnings announced last week, Amazon reported advertising revenue of $12.1 billion, making the company's ad unit its fastest-growing business. The company also deleted internal communications using the "disappearing message" feature of Signal and destroyed more than two years' worth of such communications, from June 2019 to at least early 2022, the FTC alleged.

Mozilla Foundation's decision to switch the search engine built into its Firefox browser to Yahoo from Google was a "failed" bet that degraded the user experience, the company's chief executive said. From a report: Chief Executive Officer Mitchell Baker said Mozilla decided to switch to Yahoo's technology in 2014 after CEO Marissa Mayer took over and promised "to make a big bet on us."

"That bet failed," Baker said in a videotaped interview from 2022 played Wednesday in Google's defense during the Justice Department's antitrust trial. "The search experience that Yahoo was providing to Firefox users deteriorated." The Mozilla example -- the only situation in which a browser has switched the default search engine provider -- has been cited by both Google and the Justice Department to support their arguments in the case. [...] Yahoo agreed to pay Mozilla a minimum of $375 million -- more than the $276 million a year that Google was offering, Baker said. It also agreed to reduce the number of ads and offer less user tracking than Google, but over time Yahoo reneged on that and began showing more advertising, she added.

An anonymous reader shares a report: The former head of search at Alphabet's Google told colleagues in February 2019 that his team was "getting too involved with ads for the good of the product and company," according to emails shown at the Justice Department's landmark antitrust trial against the search giant. Google maintains a firewall between its ads and search teams so that its engineers can innovate on Google's search engine, unsullied by the influence of the team whose goal is to maximize advertising revenue. But in February 2019, testimony at the antitrust trial revealed Tuesday, Google internally declared a "Code Yellow" amid concerns the company might not meet its goals for search revenue for the quarter.

As part of the emergency, which lasted for seven weeks, engineers from Google's search and Chrome browser teams were reassigned to figure out why user queries had slowed, according to the documents. Ben Gomes, Google's former head of search, was called by the company in its defense to show that it had made various advancements in search, particularly in mobile. However, cross examination by Justice Department lawyer David Dahlquist revealed the tensions between Gomes' search team and its advertising counterparts. The questioning sought to undermine Google's contentions that its search team focuses solely on improving the user experience and has sometimes been pulled into the advertising side, where the Justice Department alleges Google has been able to raise prices without pushback.

Long-time Slashdot reader destinyland writes: In 1994 the TV show Friends premiered, and its first season's high ratings made it the 8th most-popular show. The next year Microsoft released Windows 95 — and filmed a promotional video for it with 25-year-old Matthew Perry and 26-year-old Jennifer Aniston.

"They'll be taking you on an adventure in computing that takes place in the office of Microsoft chairman Bill Gates," explains the video's narrator, adding "Along the way, they meet a wacky bunch of propellor-heads.... And are introduced the top 25 features of Windows 95!"

It's a journey back in time. (At one point the video refers to Windows as the operating system "with tens of millions of users.") Their 30-minute segment — billed as "the world's first cyber sitcom" — appears in an hour-long video introducing revolutionary features like the new "Start" button. Also demonstrated in Excel are the new minimize and maximize "features" in "the upper right-side of the window". And the two actors marvel at the ability to type a filename that was longer than eight characters...

Watch for reminders that The Microsoft Windows 95 Video Guide was filmed nearly three decades ago. When the desktop appears after waking from screensaver mode, Perry notes that there's "no messy DOS build-up." And later the video reminds viewers that Windows 95 is compatible "with DOS games like Flight Simulator." There's also a brand new feature called "Windows Explorer" (which is described as "File Manager on steroids"), as well as a new "Find" option, and a brand new icon named "My Computer". And near the end they pay a visit to the Microsoft Network — which was mostly a "walled garden" online service — described in the video as "your on-ramp to the information superhighway".

The video even explains how Windows 95 "uses the right mouse button for what Microsoft calls power users."

And by the end of it, Jennifer Anniston finds herself playing Space Cadet 3D pinball.

The creator economy is probably bigger than you think. The Washington Post reports it's "now a global industry valued at $250 billion, with tens of millions of workers, hundreds of millions of customers and its own trade association and work-credentialing programs." Millions have ditched traditional career paths to work as online creators and content-makers, using their computers and phones to amass followers and build businesses whose influence now rivals the biggest names in entertainment, news and politics... In the United States, the video giant YouTube estimated that roughly 390,000 full-time jobs last year were supported by its creators' work — four times the number of people employed by General Motors, America's biggest automaker...

This spring, analysts at Goldman Sachs said that 50 million people now work as creators around the world. The analysts expect the industry's "total addressable market," an estimate of consumer demand, will jump from $250 billion this year to $480 billion by 2027. For comparison, the global revenue from video games, now at about $227 billion, is expected to climb to roughly $312 billion by 2027, analysts at the financial giant PwC estimated in June. YouTube's report estimated that its creators contributed $35 billion to [U.S.] gross domestic product last year, a figure that would rank the group's combined output ahead of U.S. furniture manufacturing but behind rail transportation, according to industry data from the U.S. Bureau of Economic Analysis....

Payments from advertisers to creators in the United States have more than doubled since 2019, to $5 billion, estimates from the market research firm Insider Intelligence show... Megan Pollock, a branding executive at Panasonic North America, said that the company now devotes about 10 percent of its marketing budget to creators and that she expects further increases amid a long-term shift away from traditional ad campaigns.
Other interesting details from the article:

• Last month people watched 53 million hours of video a day just on Twitch. But 74% of that went to the top 10,000 streamers (according to data from the analytics firm StreamElements).

• "Creators' incomes are determined by giant tech and advertising companies that can change the rules in an instant, and a single mistake can unravel their careers."

• When America's youth are asked what they want to be when they grow up, "Influencer" is now one of the most popular answers — ranking higher than "astronaut" and "professional athlete"

Long-time Slashdot reader theodp writes: Over at Computers Are Bad, J.B. Crawford [a senior professional services engineer at GitLab] offers a pretty epic takedown of the startup "Cooler Screens", which has replaced the formerly transparent cooler doors at Walgreens and other stores with six-foot, heat-generating 4K resolution digital screen doors that block the view of the merchandise that's behind them to enable IoT "contextual advertising".

"I find myself looking at a Walgreens cooler that just two years ago was covered in clear glass admitting direct inspection of which tall-boy teas were in stock," Crawford writes of his experience. "Today, it's an impenetrable black void. Some Walgreens employee has printed a sheet of paper, 'TEA' in 96-point Cambria, and taped it to the wall above the door...."

While Cooler Screens was first tested by Walgreens in 2018 and backed by Microsoft VC money, Cooler Screens is now suing Walgreens, claiming the pharmacy chain obstructed a nationwide rollout of the technology and demanded its removal from stores. Walgreens said in court documents that technical issues plagued the technology, making it difficult for customers to see what was available inside the coolers, the report said. According to Walgreens, the screens froze or went dark, showed incorrect products or prices, and even sparked and caught fire in some instances. Cooler Screens, on the other hand, blamed what it called Walgreens' aging and poorly maintained electrical and refrigeration infrastructure for the technical difficulties.

Still, Crawford notes that Kroger has announced it's adding Cooler Screens to 500 more of their stores, the result of a three-year pilot that apparently went better than Walgreens. But he isn't buying claims that "90%+ of consumers no longer prefer traditional glass cooler doors," and closes with a final observation, "I am nodding and appropriately chuckling when a stranger says 'remember when you could see through these?' as they fight against retail innovation to purchase one of the products these things were supposed to promote. You cannot say they aren't engaged, in a sense."
Earlier on Slashdot: Shoppers React as Grocers Replace Freezer Doors with Screens Playing Ads.

Google executive Prabhakar Raghavan on Thursday detailed challenges the search and advertising giant faces from smaller rivals, describing efforts to avoid becoming "the next road kill." From a report: Raghavan testified at the ongoing antitrust trial in the suit brought by the U.S. Justice Department and a coalition of state attorneys general, alleging Alphabet's Google unlawfully abused its dominance in the search-engine market to maintain monopoly power. Raghavan, asked about a 1998 article about Yahoo!'s dominance of search at the time, said he was acutely aware rivals from Expedia.com to Instagram to TikTok competed for users' attention.

"I feel a keen sense not to become the next road kill," said Raghavan, a senior vice president at Google who reports to chief executive Sundar Pichai. Raghavan said Google had some 8,000 engineers and product managers working on search, with about 1,000 involved in search quality. Raghavan's description of Google struggling to stay relevant clashed with the Justice Department's depiction of a behemoth that broke antitrust law to retain dominance of online search and some aspects of advertising, including paying an estimated $10 billion annually to smartphone makers and wireless carriers to be the default search engine on devices. Google's share of the search engine market is near 90%.

Brian Steinberg reports via Variety: So-called "pause ads" -- they only turn up a few seconds after a viewer has decided to halt the programming, and not every time one does -- are seeing new movement in the streaming world, with the format appearing more frequently on Hulu since July, according to Josh Mattison, senior vice president of revenue management and operations for Disney Advertising. Pause ads are also in motion in venues such as NBCUniversal's Peacock and Warner Bros. Discovery's Max.

As more media companies seek to goose subscriber rates by offering cheaper ad-supported versions of their streaming services, this type of commercial may become more handy. One of the main attractions of streaming, after all, is that it boasts fewer traditional commercials than its linear TV counterpart. The industry hopes that a pause ad -- other "out of pod" commercial experiences are also in development -- can appear on screen without upsetting a subscriber who gets viscerally roiled by the prospect of a glut of typical TV spots.

Others have also found ways to work ads into the moments when streaming fans come to a stopping point. NBCUniversal's Peacock launched with pause ads, says Peter Blacker, executive vice president of streaming and data products for NBCUniversal's ad-sales division, while Warner Bros. Discovery's Max introduced them in 2022, says Ryan Gould, head of digital ad sales and client partnerships at the company. No one has been holding back on the new format. Hulu has experimented with pauses since at least 2018, and an early version of the idea surfaced last decade when Coca-Cola and Universal Pictures tested concepts with ReplayTV, an early backer of digital video recording technology. Coke, which once used the slogan "the pause that refreshes" to great effect, and Charmin, the Procter & Gamble toilet tissue that can offer succor during many breaks in TV viewing, tested the format with Hulu in 2019.

"In 2023, the state of our digital privacy is: Very Creepy." That's the verdict from Mozilla's first-ever "Annual Consumer Creep-o-Meter," which attempts to set benchmarks for digital privacy and identify trends: Since 2017, Mozilla has published 15 editions of *Privacy Not Included, our consumer tech buyers guide. We've reviewed over 500 gadgets, apps, cars, and more, assessing their security features, what data they collect, and who they share that data with. In 2023, we compared our most recent findings with those of the past five years. It quickly became clear that products and companies are collecting more personal data than ever before — and then using that information in shady ways...

Products are getting more secure, but also a lot less private. More companies are meeting Mozilla's Minimum Security Standards like using encryption and providing automatic software updates. That's good news. But at the same time, companies are collecting and sharing users' personal data like never before. And that's bad news. Many companies now view their hardware or software as a means to an end: collecting that coveted personal data for targeted advertising and training AI. For example: The mental health app BetterHelp shares your data with advertisers, social media platforms, and sister companies. The Japanese car manufacturer Nissan collects a wide range of information, including sexual activity, health diagnosis data, and genetic information — but doesn't specify how.

An increasing number of products can't be used offline. In the past, the privacy conscious could always buy a connected device but turn off connectivity, making it "dumb." That's no longer an option in many cases. The number of connected devices that require apps and can't be used offline are increasing. This trend, coupled with the first, means it's harder and harder to keep your data private.
Privacy policies also need improvement. "Legalese, ambiguity, and policies that sprawl across multiple documents and URLs are the status quo. And it's getting worse, not better. Companies use these policies as a shield, not an actual resource for consumers." They note that Toyota has more than 10 privacy policy documents, and that it would actually take five hours to read all the privacy documents the Meta Quest Pro VR headset.

In the end they advise opting out of data collection when possible, enabling security features, and "If you're not comfortable with a product's privacy, don't buy it. And, speak up. Over the years, we've seen companies respond to consumer demand for privacy, like when Apple reformed app tracking and Zoom made end-to-end encryption a free feature."

You can also take a quiz that calculates your own privacy footprint (based on whether you're using consumer tech products like the Apple Watch, Nintendo Switch, Nook, or Telegram). Mozilla's privacy advocates award the highest marks to privacy-protecting products like Signal, Sonos' SL Speakers, and the Pocketbook eReader (an alternative to Amazon's Kindle. (Although 100% of the cars reviewed by Mozilla "failed to meet our privacy and security standards.")

The graphics on the site help make its point. As you move your mouse across the page, the cartoon eyes follow its movement...

"Twenty phone companies may soon have all their voice calls blocked by US carriers," reports Ars Technica, "because they didn't submit real plans for preventing robocalls on their networks." The 20 carriers include a mix of US-based and foreign voice service providers that submitted required "robocall mitigation" plans to the Federal Communications Commission about two years ago. The problem is that some of the carriers' submissions were blank pages and others were bizarre images or documents that had no relation to robocalls. The strange submissions, according to FCC enforcement orders issued Monday, included "a .PNG file depicting an indiscernible object," a document titled "Windows Printer Test Page," an image "that depicted the filer's 'Taxpayer Profile' on a Pakistani government website," and "a letter that stated: 'Unfortunately, we do not have such a documents.'"

Monday's FCC announcement said the agency's Enforcement Bureau issued orders demanding that "20 non-compliant companies show cause within 14 days as to why the FCC should not remove them from the database for deficient filings." The orders focus on the certification requirements and do not indicate whether these companies carry large amounts of robocall traffic. Each company will be given "an opportunity to cure any deficiencies in its robocall mitigation program description or explain why its certification is not deficient." After the October 30 deadline, the companies could be removed from the FCC's Robocall Mitigation Database.

Removal from the database would oblige other phone companies to block all of their calls.

"The major online platforms are breaking up with news," reports the New York Times: Campbell Brown, Facebook's top news executive, said this month that she was leaving the company. Twitter, now known as X, removed headlines from the platform days later. The head of Instagram's Threads app, an X competitor, reiterated that his social network would not amplify news. Even Google — the strongest partner to news organizations over the past 10 years — has become less dependable, making publishers more wary of their reliance on the search giant. The company has laid off news employees in two recent team reorganizations, and some publishers say traffic from Google has tapered off... Some executives of the largest tech companies, like Adam Mosseri at Instagram, have said in no uncertain terms that hosting news on their sites can often be more trouble than it is worth because it generates polarized debates...

Publishers seem resigned to the idea that traffic from the big tech companies will not return to what it once was. Even in the long-fractious relationship between publishers and tech platforms, the latest rift stands out — and the consequences for the news industry are stark. Many news companies have struggled to survive after the tech companies threw the industry's business model into upheaval more than a decade ago. One lifeline was the traffic — and, by extension, advertising — that came from sites like Facebook and Twitter. Now that traffic is disappearing. Top news sites got about 11.5% of their web traffic in the United States from social networks in September 2020, according to Similarweb, a data and analytics company. By September this year, it was down to 6.5%...

The sharp decline in referral traffic from social media platforms over the past two years has hit all news publishers, including The New York Times. The Wall Street Journal noticed a decline starting about 18 months ago, according to a recording of a September staff meeting obtained by the Times. "We are at the mercy of social algorithms and tech giants for much of our distribution," Emma Tucker, the Journal's editor-in-chief, told the newsroom in the meeting...

Google cut some members of its news partnership team in September, and this week it laid off as many as 45 workers from its Google News team, the Alphabet Workers Union said. (The Information, a tech news website, reported the Google News layoffs earlier.) "We've made some internal changes to streamline our organization," Jenn Crider, a Google spokesperson, said in a statement... Jaffer Zaidi [Google's vice president of global news partnerships], wrote in an internal memo reviewed by the Times that the team would be adopting more artificial intelligence. "We had to make some difficult decisions to better position our team for what lies ahead," he wrote...

Privately, a number of publishers have discussed what a post-Google traffic future may look like and how to better prepare if Google's AI products become more popular and further bury links to news publications.

Can you heat up a pan to 30,000 degrees Fahrenheit? That's the burning question at the center of this proposed class action lawsuit, which claims the advertising for SharkNinja's nonstick cookware violates the laws of physics and thermodynamics. From a report: While SharkNinja is the company best known for its Shark robovacs and Ninja kitchen gadget, this lawsuit takes issue with the Ninja NeverStick Premium Cookware collection, a line of pots and pans it advertises as having superior nonsticking and nonflaking qualities thanks to its manufacturing process.

Instead of making its pans at a measly 900-degree temperature that other brands use, SharkNinja says it heats up the cookware to a maximum of 30,000 degrees Fahrenheit. That process, according to SharkNinja, fuses "plasma ceramic particles" to the surface of the pan, "creating a super-hard, textured surface that interlocks with our exclusive coating for a superior bond." But Patricia Brown, the person who filed this lawsuit, isn't buying it. As cited in Brown's lawsuit, NASA recently said the "surface of the Sun is a blisteringly hot 10,340 degrees Fahrenheit," meaning SharkNinja's manufacturing process reaches about three times that temperature.

Tereza Pultarova reports via Space.com: Light pollution is a growing threat to astronomy, but a new streetlamp technology could restore clear views of the night sky. [...] A study published earlier this year found that stars are disappearing from the sky at an average rate of 10% per year. This trend affects even the world's most remote observatories. Germany-based startup StealthTransit recently tested a solution to this growing issue. "Unfortunately, this problem haunts almost all observatories today," Vlad Pashkovsky, StealthTransit's founder and CEO, told Space.com in an email. "Modern telescopes are highly sensitive and feel the impact of outdoor lighting of cities located at the distance of 50 or even 200 kilometers [30 to 120 miles]. This means that virtually every observatory on Earth either already needs, or will need in the future 10 years, protection from the light of large cities."

StealthTransit's solution relies on three components: A simple device that makes LED lights flicker at a very high frequency that is imperceptible to the human eye, a GPS receiver, and a specially designed shutter on the telescope's camera that can blink in sync with the LED lights. The GPS technology guides the telescope's shutter to open only during the fleeting moments when the LED lights are switched off. The experiments, conducted at an observatory in the Caucasus Mountains in Russia, showed that the technology, dubbed the DarkSkyProtector, could reduce unwanted sky glow in astronomical images by 94%. "We can say that the telescope was seeing almost a dark sky at this time," Pashkovsky said. "The important thing about our technology is that it makes all kinds of lights astronomy-friendly, including outdoor advertising and indoor lighting in apartments, offices and stores."

The technology could filter out lights from nearby towns and villages as well as those surrounding the observatory itself. It might sound impractical to refit an entire town with devices that allow lamps to blink, but Pashkovsky said that most existing LED lights can operate in the blinking mode and that new lamps designed specifically with sky protection in mind would be no costlier than existing LED technology. The most expensive element of the DarkSkyProtector system is the telescope shutter, which needs to be lightweight and agile enough to blink about 150 times per second. StealthTransit tested the prototype shutter on a 24-inch-wide (60 centimeters) telescope and hopes to make the technology available for larger telescopes. Although StealthTransit's technology is not yet ready for commercial use, Pashkovsky said, the firm hopes to have a product fit for the world's best telescopes in five to seven years.

An anonymous reader quotes a report from Politico: The Consumer Financial Protection Bureau on Thursday released a landmark proposal restricting how financial institutions handle consumer data. [...] The proposed rule -- which faces months of feedback and lobbying from industry and consumer groups before it's approved -- would bar financial firms from "hoarding" a consumer's data, the agency said. It would require companies to share information, at a customer's request, with other businesses offering competing products and prevent them from charging for it.

Banks would be required to make personal financial data available to consumers free of charge, and companies that access a person's data would not be able to use it for targeted advertising. Access to a person's data would have to be reauthorized annually, and consumers would have the right to revoke access at any time. The proposal, which implements Section 1033 of the 2010 Dodd-Frank law, also "seeks to move the market away from risky data collection practices" such as screen scraping, the CFPB said. "It is often really daunting for a consumer to switch banks, in part because it's difficult to take their financial transaction history data to a new bank," White House National Economic Council Director Lael Brainard said on a call with reporters. "Today's rule will help ensure financial companies compete based on service quality and pricing."

Christopher Grimes reports via the Financial Times: Some of Netflix's competitors are reversing a streaming war tactic by licensing their old TV shows and movies to the streamer -- boosting its programming offerings but also potentially squeezing its profit margins, analysts say. Netflix relied heavily on programming that it licensed from other companies when it launched its streaming service in 2007. But after Walt Disney, NBCUniversal, Paramount and the then Time Warner launched their own streaming services, they pulled many of their shows from Netflix to avoid feeding a company that had grown into an arch-competitor. With legacy media groups under pressure to produce streaming profits, however, licensing revenue is looking attractive again -- even if it comes from Netflix. This summer, Warner Bros Discovery's HBO network began licensing a handful of older shows to Netflix, including Insecure, Six Feet Under, Ballers and Band of Brothers.

Analysts at Morgan Stanley said the return of licensing deals was a "long-term positive" for Netflix and would "pad" its lead over competitors in streaming. But the bank added that the cost of licensing -- along with the Netflix's investments in gaming and other sectors -- could add pressure to its profit margins in 2024. The analysts raised their outlook for Netflix's overall cash spending next year by $500mn to $17.7bn. Netflix will report results on Wednesday, with investors expected to focus on whether it plans to increase subscription prices and signs of progress on its new advertising tier. The latest data on its password sharing crackdown will also be watched.

[T]he studios' experiments with licensing deals appear to have given some old shows new life. After NBCUniversal licensed its show Suits -- which aired from 2011-19 and starred Meghan Markle -- to Netflix in June, the show experienced a revival. The legal drama was in the top spot on the Nielsen Streaming top 10 for three months, an example of the "Netflix effect" on older shows. Bloys said licensing shows to Netflix had also boosted traffic for the programs on Warner Discovery's Max streaming platform, home to HBO programming including Ballers, a sports drama that ran from 2015-19. Ballers entered the Nielsen top 10 after it went to Netflix, and Insecure, a comedy starring Issa Rae that ran from 2016-21, had a similar boost.

Jon Brodkin reports via Ars Technica: An advertising industry group urged Comcast to stop its "10G" ads or modify them to state that 10G is an "aspirational" technology rather than something the company actually provides on its cable network today. The National Advertising Division (NAD), part of the advertising industry's self-regulatory system run by BBB National Programs, ruled against Comcast after a challenge lodged by T-Mobile. In its decision announced Thursday, the NAD recommended that Comcast "discontinue its '10G' claims" or "modify its advertising to (a) make clear that it is implementing improvements that will enable it to achieve '10G' and that it is aspirational or (b) use '10G' in a manner that is not false or misleading, consistent with this decision."

Comcast plans to appeal the decision, so it won't make any changes to marketing immediately. If Comcast loses the appeal and agrees to change its practices, it would affect more than just a few ads because Comcast now calls its entire broadband network "10G." "In February 2023, Comcast rebranded its fixed Internet network as 'Xfinity 10G Network' to signify technological upgrades to its network that are continuing to be implemented," the NAD said. Comcast's website claims that the "Xfinity 10G Network is already here! You'll see continual increases in network speed and reliability. No action is required on your part to join the Xfinity 10G Network." It also claims that 10G is "complementary" to the 5G mobile network.

An anonymous reader quotes a report from the New York Times: New York State officials on Wednesday unveiled a bill to protect young people from potential mental health risks by prohibiting minors from accessing algorithm-based social media feeds unless they have permission from their parents. Gov. Kathy Hochul and Letitia James, the state attorney general, announced their support of new legislation to crack down on the often inscrutable algorithms, which they argue are used to keep young users on social media platforms for extended periods of time -- sometimes to their detriment. If the bill is passed and signed into law, anyone under 18 in New York would need parental consent to access those feeds on TikTok, Instagram, Facebook, YouTube, X and other social media platforms that use algorithms to display personalized content. While other states have sought far-reaching bans and measures on social media apps, New York is among a few seeking to target the algorithms more narrowly.

The legislation, for example, would target TikTok's central feature, its ubiquitous "For You" feed, which displays boundless reams of short-form videos based on user interests or past interactions. But it would not affect a minor's access to the chronological feeds that show posts published by the accounts that a user has decided to follow. The bill would also allow parents to limit the number of hours their children can spend on a platform and block their child's access to social media apps overnight, from midnight until 6 a.m., as well as pause notifications during that time.

The bill in New York, which could be considered as soon as January when the 2024 legislative session begins, is likely to confront resistance from tech industry groups. The bill's sponsors, State Senator Andrew Gounardes and Assemblywoman Nily Rozic, said they were readying for a fight. But Ms. Hochul's enthusiastic support of the bill -- she rarely joins lawmakers to introduce bills -- is a sign that it could succeed in the State Capitol, which Democrats control. A second bill unveiled on Wednesday is meant to protect children's privacy by prohibiting websites from "collecting, using, sharing, or selling personal data" from anyone under 18 for the purpose of advertising, unless they receive consent, according to a news release. Both bills would empower the state attorney general to go after platforms found in violation.

Google has agreed to stop advertising YouTube TV as "$600 less than cable" after losing an appeal of a previous ruling that went against the company. Google said it will "modify or cease the disputed advertising claim." From a report: The case was handled in the advertising industry's self-regulatory system, not in a court of law. The National Advertising Review Board (NARB) announced today that it rejected Google's appeal and recommended that the company discontinue the YouTube TV claim. YouTube TV launched in 2017 for $35 a month, but the base package is $72.99 after the latest price hike in March 2023. Google's "$600 less than cable" claim was challenged by Charter, which uses the brand name Spectrum and is the second-biggest cable company after Comcast. The National Advertising Division (NAD) previously ruled in Charter's favor but Google appealed the decision to the NARB in August.

"Charter contended the $600 figure was inaccurate, arguing that its Spectrum TV Select service in Los Angeles only cost around $219 a year more than Google's YouTube TV service," according to a MediaPost article in August. A Google ad claimed that YouTube TV provided $600 in "annual average savings" compared to cable as of January 2023. A disclosure on the ad said the price was for "new users only" and that the $600 annual savings was "based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box."