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Lexus to start spamming car buyers in their cars

Submitted by techmuse
techmuse writes "Lexus has announced plans to send targeted messages to buyers of its cars based on the buyer's zip code and vehicle type. Unlike regular spam, these messages will be delivered directly to the buyer's vehicle, and will play to the vehicle's occupants as audio. Lexus has promised to make the messages relevant to the car buyers. As a purchaser of a car, would you want these messages delivered to your car and read to you?"
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Lexus to start spamming car buyers in their cars

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