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What If Yoda Ran IBM?

Submitted by
Esther Schindler
Esther Schindler writes "The big vendors beat down the doors of large companies to get business, but a small-company gets the brush-off. One CIO wonders how to harness the powers of the Force, and get some big-company expertise to help the little guy.

Yeah, this is written from the boss's point of view (because, duh, it's a CIO who wrote it), but it certainly applies to anybody working in a smaller company who needs attention from a big vendor (for sales, tech support, whatever):

Herein lies the problem. Just because Sequoia is a $25 million dollar organization (in revenue), that does not exempt us from some of the same challenges that larger organizations endure. Although $25,000 may not seem like a large amount to IBM, imagine if they had many customers similar in size to Sequoia.


This guy's solution? "Let's imagine (with apologies to George Lucas) what Yoda might do if he were running a large consultancy....""
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What If Yoda Ran IBM?

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