Documents that have now been unredacted seem to show that there was never any 'copy apple' instruction. There was a push towards things that would be different, such as what is now seen in the Galaxy S3: "Our biggest asset is our screen. It is very important that we make screen size bigger, and in the future mobile phones will absorb even the function of e-books."
Groklaw suggests, rather shockingly, that Apple's lawyers might have been a little selective in how they presented some of this evidence to the court, by picking little parts of it that offered a different shade of nuance."
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