+ - Louis CK's Internet Experiment Pays Off-> 3
Submitted
by
redletterdave
redletterdave writes "Comedian Louis C.K., real name Louis Szekely, took a major risk by openly selling his latest stand-up special, "Louis C.K. Live at the Beacon Theater," for only $5 on his website and refusing to put any DRM restrictions on the video, which made it easily susceptible to pirating and torrenting. Four days later, Louis CK's goodwill experiment has already paid off: The 44-year-old comic now reports making a profit of about $200,000, after banking more than $500,000 in revenue from the online-only sale. The special, which has sold 110,000 copies so far, is only available on Louis CK's website."
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UMG is planning to serve you with a DMCA takedown (Score:3)
They have nothing to lose.
He really had no choice. (Score:3)
Tough act to follow! (Score:1)
Louis C.K. as a hit show on FX called Louie. Watch it if you don't already because you are missing out!
Louis C.K. has three things that most stand-ups don't usually have all together at the same time.
1. $300,000 to invest in the production of the special
2. Fame/Name recognition
3. The personal knowledge and skills required to produce, edit, direct, and star in their own comedic vehicles.