deadeyefred (1273668) writes "Millenniata first began discussing its technology for etching data into stone-lined disc drives a couple of years ago, and now, with Hitachi-LG, it's ready to ship. Target pricing, it appears, will be on-par with existing DVD and Blu-ray drives." Link to Original Source
If it happens once, it's a bug. If it happens twice, it's a feature.
If it happens more than twice, it's a design philosophy.