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Security Businesses

How Much Does a Reputation For Security Matter Anymore? 98

Posted by Soulskill
from the eh-i'm-sure-they'll-patch-it-soon dept.
dasButcher writes "We often hear that businesses risk their corporate reputations if they don't have adequate security. It's been a common refrain among those selling security technologies: protect your data or suffer the reputational consequences. But, as Larry Walsh points out, the evidence is against this notion. Even companies that have suffered major security breaches — TJX, Hannaford, etc. — have suffered little lasting damage to their reputation. So, does this mean that reputational concerns are simply bunk?"
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How Much Does a Reputation For Security Matter Anymore?

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