Lexus To Start Spamming Car Buyers In Their Cars 317
techmuse writes "Lexus has announced plans to send targeted messages to buyers of its cars based on the buyer's zip code and vehicle type. Unlike regular spam, these messages will be delivered directly to the buyer's vehicle, and will play to the vehicle's occupants as audio. Lexus has promised to make the messages relevant to the car buyers." Imagine the fun that some targeted malware could do — not that such a thing could happen to a Lexus.
If these ads really are relevant to the buyer (Score:5, Informative)
Nobody read the article... (Score:5, Informative)
On the plus side, even for those that do decide to listen to the messages, this will only last until the first time somebody has an accident while listening to the message.
Re:Stupid (Score:5, Informative)
The worst mistake I made when I bought my Lexus is that I gave the dealer my cell phone number. Now, I routinely get robo calls from Lexus, reminding about service, my birthday, customer appreciation events, etc... It drives me apoplectic! I have complained multiple times to no avail. It is mind boggling to me that such a quality oriented organization can so completely botch such a simple thing. They buy this new technology that allows them to reach out and annoy their customers and now they can't stop using it.
Re:This is a great idea! (Score:2, Informative)
Buying stocks when they're at rock bottom from companies that are likely to survive the depression can be a good way to reap massive profits. Some people became millionaires just by dealing with a recession correctly.
Re:Why, Lexus, Why? (Score:5, Informative)
I spend $60,000 for an automobile and now it will spam me while driving it?
First of all, it's technically not spam, since you have to sign up to receive it (it's basically an audio newsletter). Second, it arrives in your inbox before you start driving, not while you're driving.
I would never sign up for it, but it's not quite what TFS suggests it is (surprise, surprise).
Re:Stupid (Score:3, Informative)
Which was then over-ridden by higher-ups who make the signs say things like "Don't Drink and Drive", "Seat Belt Law Enforcement In Effect", or whatever other low-priority message they want to put up on them. (Yes, I'm talking to YOU, PennDOT)
Re:Stupid (Score:3, Informative)
Yes, I understand they need to be visible, but you don't need to nearly blind every driver on the road to do that. How many people are killed from the distraction? I'm not just talking about lights on, but the kind that you can't ignore at all. Fortunately, they don't use those all the time.
Re:Stupid (Score:2, Informative)
Safety my ass.
Re:Amazing (Score:3, Informative)
"dangerous shapes?" Are you kidding? The only people you have to worry about on your commute to work are people who drive dangerously. And these folks can be found in both $1000 pickup trucks and $100,000 Porsches. While the color red may annoy you it's not going to leap through your windshield. Get a grip!