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How To Convince My Boss Not To Spam? 475

An anonymous reader writes "The small travel agent that I work for recently received an email from one of our competitors with several thousand of their potential customers in the 'To:' and 'Cc:' fields. My boss now wants to use these addresses to send unsolicited advertisements. I would like to convince him not to do this, as I believe that this practice is morally wrong and legally dubious. However, morals don't go very far in the business world, so I'm asking Slashdot: what business-oriented arguments can I use to dissuade my boss from spamming?"
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How To Convince My Boss Not To Spam?

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It's a naive, domestic operating system without any breeding, but I think you'll be amused by its presumption.

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