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Microsoft Pays Bloggers to Tout MS Slogan 339

Posted by samzenpus
from the we-love-our-sponsor-and-their-product dept.
Stony Stevenson writes "In an effort to inject Microsoft's latest slogan, 'People-ready business', into popular usage (and no doubt raise its Google page rank), Microsoft asked a passel of A List Bloggers to write blurbs on what this meaningless phrase means to them. Michael Arrington, Om Malik, Fred Wilson, Richard MacManus and a handful of others happily agreed to churn out some mush for Microsoft, which it later used in banner ads. What it really meant to these guys was income. Redmond paid the bloggers for every user who clicked through to the PRB microsite. That caused other bloggers, lead by Gawker chief Nick Denton, to rightfully question their ethics. A spitball war has been raging ever since."
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Microsoft Pays Bloggers to Tout MS Slogan

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  • Nothing unusual (Score:4, Interesting)

    by Anonymous Coward on Thursday June 28, 2007 @03:15AM (#19672815)
    Any blogger that supports their site through ads is making money through a marketing campaign. You can even pay Google to put other peoples' ads on your site for you. What's wrong with that?
    • Re:Nothing unusual (Score:5, Insightful)

      by timmarhy (659436) on Thursday June 28, 2007 @03:28AM (#19672901)
      the difference, is this is a cash for comments style scandal. no harm in having banner ads, but your opinions should reflect the truth not you advertising. otherwise why would we bother listening?
      • by br14n420 (1111329) on Thursday June 28, 2007 @05:32AM (#19673513)
        I get the feeling, most bloggers would be pretty open about this. "Hey guys, look. Microsoft wants to pay for me to come up with a 30 word comment on how I feel about __________. What an awesome deal! mood: chipper status: lonely music: brittney spears"
        • Re:Nothing unusual (Score:5, Interesting)

          by PopeRatzo (965947) * on Thursday June 28, 2007 @06:41AM (#19673831) Homepage Journal
          No, that's not what happened. If you click through TFA, you'll find they actually lathered up Microsoft's ass pretty good. "People Ready is a way of life, not a practice." was one of the blurbs they wrote.

          But they weren't really "A-List" bloggers. "Michael Gaizutis" for example, who wrote the blurb above. I've never heard of him. In fact, I had to read his name closely to make sure it wasn't some gag name like "Michael Hunt" or "Dick Gazinya".
      • Re: (Score:3, Insightful)

        by Joebert (946227)

        otherwise why would we bother listening?

        Because we listen to them anyway ?
        Microsoft's not digging Deliverance-style rednecks out of the backwoods to promote their stuff here...

        If we've been listening to them for awhile, how do we know everything we've been listening to wasn't motivated by some no name companies' money ?

        You don't have to tout brand names to get people thinking about a product or service, specially if you're only one of a handfull of companies providing the product or service.
        Isn't

      • Re: (Score:3, Insightful)

        Many bloggers often comment on how cool an advertiser is. This is often a shallow attempt to get people to click on the ads. Nothing new here. And I never hear outrage of bloggers who do what I've mentioned.
      • Re:Nothing unusual (Score:5, Insightful)

        by SatanicPuppy (611928) * <Satanicpuppy&gmail,com> on Thursday June 28, 2007 @08:28AM (#19674445) Journal
        One of the biggest issues with blogging is that there is no separation between the person who is writing, and the person who is trying to make money. Most other media outlets have separate departments for those things to create a division between content and advertising.

        There is always friction between the two, but it is much harder to attempt to be objective when you can sit and rationalize it to yourself. This is not to say that no one has ethics stronger than their profit motive, but it's no surprise to find that the reverse often holds true.
    • by misleb (129952) on Thursday June 28, 2007 @03:33AM (#19672919)
      Nothing, as long as Adblock catches the ads before I have to see them.

      • by Random BedHead Ed (602081) on Thursday June 28, 2007 @09:24AM (#19674947) Homepage Journal
        Looks like we'll need to modify Adblock's settings to filter out entire blogs. Then we'll have a true, dependable People-Ready Browser.
    • Re:Nothing unusual (Score:5, Insightful)

      by ozmanjusri (601766) <aussie_bob@NospAm.hotmail.com> on Thursday June 28, 2007 @03:56AM (#19673033) Journal
      Any blogger that supports their site through ads is making money through a marketing campaign.

      This sort of campaign blurs the distinction between comment and advertising.

      It diminishes the value of the opinions being blogged and potentially tars all tech bloggers with the same brush.

      • Re:Nothing unusual (Score:5, Insightful)

        by CRC'99 (96526) on Thursday June 28, 2007 @05:00AM (#19673311) Homepage

        This sort of campaign blurs the distinction between comment and advertising.
        It diminishes the value of the opinions being blogged and potentially tars all tech bloggers with the same brush.


        Isn't this what's been happening in most magazines now for years?
        • Re:Nothing unusual (Score:5, Interesting)

          by ozmanjusri (601766) <aussie_bob@NospAm.hotmail.com> on Thursday June 28, 2007 @05:30AM (#19673493) Journal
          Isn't this what's been happening in most magazines now for years?

          Yes, that's why bloggers were initially percieved as a breath of fresh air in an arena dominated by shills.

          The honeymoon didn't last long, and now many of the journos who used to tout in the magazines have transferred their skills (and bad habits) to blogs.

        • Re:Nothing unusual (Score:5, Interesting)

          by pasamio (737659) on Thursday June 28, 2007 @05:32AM (#19673517) Homepage
          But most magazines have the legal requirement to either mark that its an advertisement (ever seen those full page magazine articles with 'advertisement' placed somewhere on the page) or that they derived some benefit from it (e.g. an article a while back from Angus Kidman with the text "Angus Kidman travelled to Orlando as a guest of Hyperion" (http://developers.slashdot.org/article.pl?sid=07/ 04/27/1224215)).

          This doesn't have that sort of marking, there in lies the issue. Its not clearly linked with a company (e.g. blogs.microsoft.com) and it is them being paid off by companies. Cash for comment. Actually illegal in Australia (see John Laws on the same subject).

          Thats the issue.
    • Re:Nothing unusual (Score:4, Informative)

      by akzeac (862521) on Thursday June 28, 2007 @04:19AM (#19673129)
      It's not the same. It's not a case of bloggers putting Microsoft ads in their blogs.

      It's a case of getting paid for letting Microsoft quote them saying the "people ready" slogan.

      See this link [valleywag.com].
    • by geordie_loz (624942) on Thursday June 28, 2007 @04:57AM (#19673287) Homepage
      Might I suggest that we all blog the term People Ready Business [ubuntu.com], and link it to www.ubuntu.com or our www.apple.com our our favourite decent provider of software, and someone who deserves the publicity. A bit like all the tags for VISTA on amazon marking it as DRM Filled, Buggy, Bad Vista etc..
      • by fbjon (692006) on Thursday June 28, 2007 @05:45AM (#19673579) Homepage Journal
        Moreover, what does it mean? It seems it has to do with the latest versions of Windows and Office, but what exactly? The Microsoft site tells me that "People are your most important asset. With the right software, they'll push your business forward" (*) or somesuch. Ya sure, all the examples and marketing fluff sound great, but there has to be something concrete somewhere, right? Otherwise, why spend money marketing it, unless the whole thing is a branding campaign for manager types.


        (*) $100 dollars have been transferred to your Swiss bank account. Also, it's "drive" not "push".

        - Microsoft

        • Re: (Score:3, Funny)

          by SnowZero (92219)

          Ya sure, all the examples and marketing fluff sound great, but there has to be something concrete somewhere, right?
          You must be new here.

        • by indifferent children (842621) on Thursday June 28, 2007 @08:00AM (#19674229)
          People are your most important asset.

          Actually, it turns out that money is our most important asset. People are ninth. Carbon paper is eighth.

          • Re: (Score:3, Funny)

            by jollyreaper (513215)

            Actually, it turns out that money is our most important asset. People are ninth. Carbon paper is eighth.
            And you can get carbon from people. Talk about human resources!
        • Re: (Score:3, Insightful)

          by CastrTroy (595695)
          People are your most important asset, that's why it's probably better to spend an extra $5000 and get a good employee than to spend that $5000 on software that you think will help turn a bad employee into a good one. All the software in the world can't help you if you don't have good employees.
    • by ttnb (1121411) on Thursday June 28, 2007 @05:12AM (#19673381)
      What Microsoft did was an obvious and blatant violation of the Word of Mouth Marketing Association ethics code [womma.org]. The bloggers should have publicly criticized these Microsoft tactics instead of going along with them.
      • by ben there... (946946) on Thursday June 28, 2007 @07:14AM (#19673971) Journal
        How bizarre that there is a "Word of Mouth Marketing Association." Isn't the whole idea of word of mouth advertising that it is not contrived by a marketing group? Reminds me of the Ministry of Truth.
        • by jollyreaper (513215) on Thursday June 28, 2007 @09:20AM (#19674893)

          How bizarre that there is a "Word of Mouth Marketing Association." Isn't the whole idea of word of mouth advertising that it is not contrived by a marketing group? Reminds me of the Ministry of Truth.
          I had a bit of a dystopian idea in a story I wrote. This is one of those futures where there's only so much work to go around, only a fraction of the population has real jobs with disposable income while the rest of society is pretty much on the dole. Because the value of human labor is so cheap, people can now be paid to perform worthless and debasing activities just to earn a little extra over their dole income. Hell, you can already see that today with people paid to stand around outside holding signs for businesses.

          Anyway, you know those commercials were two people meet in a checkout line, one of them coughs and the other starts up on this spiel praising the virtues of product x? Imagine that not being a commercial anymore. Millions of independent contractors work as "product evangelists", working hard to track down the people with jobs and create situations where they might provide a personal witness of how wonderful the product is. It's a mixture of stagecraft and spycraft, dressing like and passing for a jobber, speaking the gospel without coming across like just another evangelist.

          Sick, scary future, right? Well, that's already happening in trendy hotspots. Marketing scumfucks pay beautiful people to be seen talking about and enjoying new products to start a buzz.

          The CIA has robot assassin drones (i.e. Predator), PRAVDA proves more accurate than the New York Times, we've got slug-hunting robots that power themselves by digesting animal flesh, you do more time for copyright violation than murder, Russian spies are getting offed with radioactive poisons, we've got thought-controlled robotic limbs, voice recognition computers, several variations on the original Metaverse concept, the environment is on the verge of collapse, the US is discredited and reviled as a world power, the White House was overtly stolen by thugs who openly laugh at the law, corporations are gathering more power than ever... as much cyberpunk as I read as a kid, I never actually expected to be living in a cyberpunk future. I wanna be a street samurai.
    • Everything (Score:4, Insightful)

      by Groo Wanderer (180806) <[moc.etaruccaimes] [ta] [eilrahc]> on Thursday June 28, 2007 @06:00AM (#19673627) Homepage
      "What's wrong with that?"

      Well everything. They should have disclosed it for starters. If you see a banner, you know it is an ad, same with those noxious google and other links, there is no question that it comes from a paid source.

      The bloggers are guilty of greed and ethical lapses to the point that they should be shut down. There is no excuse for doing this, period.

      MS is even more guilty for paying them to do this, knowing that it was unethical to do, it is even more unethical to support. I would go on a rant about MS and unethical behavior, but that is old hat by now.

      What it comes down to in the end is that MS destroyed several bloggers in a cynical attempt to subvert the journalistic process, but I am not so sure any of the blogs could be considered journalism. Those involved knew full well what they were doing, and can't hide behind any weasel words or excuses. It is greed over ethics, pure and simple.

      The people who took that money can never be trusted again, they should pack up and go home. MS isn't trusted at all, and while it is wishful thinking, I hope they will pack up and go home as well for inflicting MeII on us.

      As a writer myself, I would hope my boss would fire me if I ever even brought this kind of bribery up, much less did it. I am pretty sure he would which is why I work where I do (The Inquirer FWIW).

                  -Charlie
  • by fbjon (692006) on Thursday June 28, 2007 @03:15AM (#19672817) Homepage Journal
    Good god, it's like a competition on the back of a pack of corn flakes: "Write an essay on how you feel about the word "Crunchy!", and win a trip to Paris!"
    • by fferreres (525414) on Thursday June 28, 2007 @03:34AM (#19672925)
      Sources report Slashdot was popularized a new term "Money-ready bloggers", a term coined to discredit unetical bloggers who choose topics based on money bounties.
      • by Yvanhoe (564877)
        Do I get karma points to spread this slogan ?
    • by udippel (562132)
      Good god, it's like a competition on the back of a pack of corn flakes: "Write an essay on how you feel about the word "Crunchy!", and win a trip to Paris!"

      You mean, a trip to Century Regional Detention Facility in Lynwood, California ? Isn't that a tad late ?
      Or a trip with Paris ? Isn't that a tad dangerous ?

      Oh, I agree, a tad lame this is. Still ...
    • by GauteL (29207) on Thursday June 28, 2007 @06:20AM (#19673739)
      "Write an essay on how you feel about the word "Crunchy!", and win a trip to Paris!"

      It wouldn't fly, most people would have been worried about how many have gone there before them, particularly after the whole jail sentence.
    • Big f-ing deal (Score:3, Insightful)

      by Blakey Rat (99501)
      News Flash: Bloggers accept money to promote products and brands.

      Another news flash: So do radio DJs, actors, video game companies, advice columnists and virtually everybody else who has a large number of readers/listeners. Hell, there's been some product placement in newspaper comics lately.
  • Makes you think... (Score:5, Interesting)

    by oskay (932940) on Thursday June 28, 2007 @03:21AM (#19672853) Homepage
    I wonder how much of this thing goes on that we *don't* hear about.
    • Re: (Score:3, Insightful)

      by vivaoporto (1064484)
      In my case, at least, everything of that goes, and I never hear about. The same goes for the rest of mankind, except for the tiny percentage of the population that read these blogs, tiny even if only tech savvy people is considered. Who are those bloggers and why are they considered important to deserve front page on Slashdot?

      Another poster put it better a couple of posts above, this is no different from a corn flakes company creating a contest in the lines of "write an essay with the word 'crunchy' and
    • I do wonder what's wrong with it. Obviously people will be tempted by money to do this type of things (and much, much worse).

      You should trust a blogger not to do these things, and immediately remove the ones you know that did do it.

      The solution is NOT to try and take away the temptation of the money. The solution is to ASK them to reject it, and if possible use your own 2c of reading eyes to prevent them from doing it.
  • by Whiney Mac Fanboy (963289) * <whineymacfanboy@gmail.com> on Thursday June 28, 2007 @03:21AM (#19672855) Homepage Journal
    Looks like it worked - allready mentioned on slashdot!
    • Yeah, I didn't know about this new "Microsoft" company, but from the sound of it, they're an upstanding people-ready business.
    • by suv4x4 (956391) on Thursday June 28, 2007 @04:43AM (#19673233)
      Looks like it worked - allready mentioned on slashdot!

      Oh yea, it worked. I can totally imagine thousands of Slashdotters storming Microsoft with "damn, get me some of that people-ready business software!".

      Truth is Microsoft marketing sucked for nearly 12 years now. They're totally clueless about how to advertise even their good products (such as Office 2007, which is a great piece of software*).

      *Microsoft paid me $100 to post this.
      • Re: (Score:3, Insightful)

        by Enderandrew (866215)
        If the intent was to get PageRank up, and get word of mouth out, then getting an article on Slashdot did work.

        Now I've heard the slogan, and no doubt this will increase hits to their site, people linking to them, PageRank, etc.

        However I completely disagree that their marketing is horrible.

        Marketing is arguably more important than making a quality product. Marketing isn't just the ads you see on TV. It the deals you strike with vendors and the like, and whether ethical or not, their marketing has been EXTR
    • With thousands of people sitting there now, like me, pondering hard how to dissect and make fun of the slogan "people ready business".
    • by Jugalator (259273)
      Sure, but now just wait until it turns into a Googlebomb.
  • Wait a minute... (Score:4, Informative)

    by Macthorpe (960048) on Thursday June 28, 2007 @03:22AM (#19672859) Journal
    So Microsoft paid bloggers per click to advertise for them?

    Where's the scandal here? There's no mention of Microsoft forcing these guys to say that they weren't being paid, and doing something like this is up to the personal ethics of the individual blogger, surely?
    • by Alioth (221270)
      The "scandal" (it isn't really) is that bloggers are supposedly posting their own personal thoughts on various issues, unsullied by commercial pressures, unlike the press (for example, it's well known in the computing press, many magazines won't give a bad review to a product that's heavily advertised in said mag).

      This is just showing that bloggers really are no different to the traditional press - they are just as easily bought.
    • by BuR4N (512430)
      "Where's the scandal here?"

      That its posted on this site as news....
    • by interiot (50685) on Thursday June 28, 2007 @05:04AM (#19673331) Homepage
      Surely you realize there's a difference between organizations who pass advertisements off as their own opinion, versus organizations who clearly indicate which content is advertising and which part is editorial. Maintaining a wall between editorial and advertising has long been recognized as a part of journalism ethics, and while that wall is breached from time to time [wikipedia.org], it's something that's important enough that there can sometimes be legal repercussions [bloomberg.com] to breaching it.
      • by Macthorpe (960048)
        Well, yes, which is precisely why I said it's "up to the personal ethics of the individual blogger". I agree that I personally would state explicitly that I was being paid to advertise something (if I kept anything more than a public journal). If somebody doesn't and you don't agree with that, you stop trusting their opinion.

        Nobody is forcing you to believe everything you read on the internet, after all :)
  • In other news... (Score:5, Insightful)

    by Black Parrot (19622) on Thursday June 28, 2007 @03:23AM (#19672861)
    A whore will fake an orgasm for you, if you pay for it.

    Oh, and astroturf isn't real grass.

    • Re: (Score:3, Insightful)

      by lendude (620139)
      Get your hand off it mods - parent is a troll?: whilst using a slightly colourful metaphor, this comment is on the money.
      • by Macthorpe (960048)
        No, it's not. From Wiki:

        the term astroturfing pejoratively describes formal public relations projects which deliberately seek to engineer the impression of spontaneous public reactions to a politician or political grouping, product, service, event, etc. by many diverse and distributed individuals acting of their own volition, when in fact the efforts are centrally coordinated.

        Microsoft didn't even try and keep this secret. It was fully public and the bloggers had every opportunity to state that they were acting on Microsoft's behalf.

    • the parent comment is right on the money...
    • by coinreturn (617535) on Thursday June 28, 2007 @07:34AM (#19674081)
      Yeah, prostitution is the most people-ready business I know. Others include televangelists and the military.
  • by mwvdlee (775178) on Thursday June 28, 2007 @03:23AM (#19672863) Homepage
    There's a whole profession of people writing text for advertisement.
    What IS moraly wrong is presenting it as a personal opinion; that's verbal prostitution. Publishing it on the web would be indecent exposure.
  • by c3ph45 (911279) on Thursday June 28, 2007 @03:24AM (#19672879)
    Could this have been a part of Microsoft's plan. Seems to me that this controversy will help them much more than the original paid-for blogs.
  • Can't wait for someone to register the domain
    • Re: (Score:3, Funny)

      by TechnoLuddite (854235)
      Actually (and tell me this isn't amusing), PRB is Microsoft Knowledge Base's acronym for Problem. Or, to put it in non-spin, "Yes, it's a bug ... but we're not fixing it."

      Maybe that's the People-Related Business they're talking about.

  • by bky1701 (979071) on Thursday June 28, 2007 @03:30AM (#19672903) Homepage
    To me, 'People-ready business' represents a new low in catch-phrase marketing. We all know 'can you hear me now', a stoned man saying 'dude we're getting a Dell', 'works out of the box' and the Vegemite song sucked. But new levels are being reached, requiring of extending the "int catchphrase_rating" to "long int catchphrase_rating". These levels are being reached by the one and only, Microsoft.

    For a while now, Microsoft has been looking for a way to make money. Their business has been dying down not due to competition, but due to sheer lack of anything to sell. So comes Vista. With it's color-coded file explorer, OSX ripoff interface and Vista-only-for-no-real-reason DX10, they were sure they were saved.

    This was not the case.

    The hotcake Vista was predicted to be turned out more to be a segway, and (while ducking from flying chairs) the marketing department had to come up with a way to sell this new steaming turd. Enter 'people-ready business'.

    I am not personally sure what this is intended to mean. Are they attempting to sell a business that is ready for people to use? Doesn't Mcdonalds fall into this category? Or is it an attempt to make people ready for a business? If so, what business? Microsoft?

    Has Microsoft finally admitted to being the Borg? Is the next tag line, "lower your shields and prepare to be boarded"?

    Who knows. This blogger is unsure.

    /Waits patently for check
    • by kestasjk (933987)

      Their business has been dying down not due to competition, but due to sheer lack of anything to sell.
      Take a look at MSFT stock price, business isn't dying down. They also have Office and Windows, the most profitable software products on the planet; how can you say they have nothing to sell?

      Why can I practically hear the Apple "switch" background music chimes when I read Slashdot these days?
    • by Alioth (221270)
      Their business is dying down? Seriously - what are you smoking and can I have some? Microsoft just had its most succesful year in its entire history - highest revenues, highest profits. Vista *is* selling like hotcakes - almost every new PC has it pre-installed (all the negativity about Vista is just a repeat performance of all the negativity about XP five years ago).

      You're in denial if you think Microsoft is dying.
      • MS is the corporation equivalent of an oil tanker. Even with the engine off, the momentum keeps them moving for a long, long time. They needn't even sell anything actively to make some money. Computers get sold with their systems preinstalled, that's what's selling Vista.

        I know a fair number of system integrators (i.e. hardware vendors that also offer you complete sets). They get some "gentle" pressure into their backs from MS to push Vista instead of XP, and the policy of MS that you may use an older versi
    • Shouldnt that be :
      " signed long long int catchpahrase_rating;"

      afterall we would need a very large negative number to rate "money^H^H^H^H^Hpeople ready busines"

  • Last I checked... (Score:3, Insightful)

    by jessiej (1019654) on Thursday June 28, 2007 @03:33AM (#19672917)
    I'm not a huge fan of Microsoft, but last I checked they weren't having a problem with their Google page rank, so I do doubt that that was part of their "People-ready business" blog campaign.
  • by clickety6 (141178) on Thursday June 28, 2007 @03:33AM (#19672923)
    Surely the Slashdot crowd has some ideas of their own as to what "people-ready business" might mean?

    Business ready to fleece the people?

    If we're talking Vista, maybe it means business with some people-sized holes where the customers should havebeen inserted?

    • Re: (Score:2, Funny)

      by c3ph45 (911279)
      Well I'm guessing it means that Microsoft isn't a Robotic-Overlord-Ready Business.
    • by feepness (543479)

      Surely the Slashdot crowd has some ideas of their own as to what "people-ready business" might mean?

      Business ready to fleece the people?

      Is this another opportunity to mention vivoleum [youtube.com]?
    • Re: (Score:3, Interesting)

      by jeevesbond (1066726)

      Actually I'm being blatantly paid-off to tout this shit (literally): The Wipe-Ready Business [wipeready.com]. Is your business wipe-ready?

      Unfortunately I can't claim the credit for this masterpeice. :)

  • brought to you by Carl's Jr.
  • by smurfsurf (892933) on Thursday June 28, 2007 @03:35AM (#19672943)
    A people-driven business leverages collective synergy with a quality-driven approach that focuses on delivering key objectives. It is quite obvious, actually.

    (The BS bingo blurb is courtesy of the DailyWTF)
  • What if... (Score:2, Insightful)

    by Anonymous Coward
    What would happen if all Slashdotters started linking People-ready bussiness [wikipedia.org] to Linux' Wikipedia page?
    • Re: (Score:3, Funny)

      by Anonymous Coward
      All the googlers who can't spell will be sent to the Wikipedia page
  • So, these A listers say the slogan when tearing it apart. I'm sure this still benefits Microsoft to some degree, at least where Google ranking is concerned.
  • you mean it wasn't before??? or are they trying to say anything that's not Microsoft isn't
  • by supersnail (106701) on Thursday June 28, 2007 @03:50AM (#19673001)
    Next time some blogger makes a fuss about not being treated like "real" journalists just point them to the Cringley/McKraken articles.

    They will be treated like journalists when they can demonstratte some ethical and professional resposibility.

    Not that all journalists are perfect but they do lose thier jobs when they get caught red handed.

    Anyway all the best blogs are deeply personal, opinionated, and, do not pretend to be journalism.
  • So that's what Paris was screaming about as they dragged he off to jail!
  • At least they're not doing it themselves... http://en.wikipedia.org/wiki/Zipatoni [wikipedia.org]
  • Look at this article [slashdot.org], posted yesterday, for example. Especially the last sentence:

    I was shocked that Apple was even on the list as I believed all those Mac commercials!

    This part has "PR shill" written all over it. No tech would write this.

    The slashdot editors might want to pay a little more attention to the stories they accept. I'll admit that this one is hardly the worst, but it's less visible than normal, which makes the story almost believable (instead of the guerilla marketing campaign it in fact is)

  • by Threni (635302) on Thursday June 28, 2007 @04:21AM (#19673137)
    > passel of A List Bloggers

    I thought the collective noun was "a crock of bloggers".
  • PRB (Score:5, Insightful)

    by richie2000 (159732) <rickard.olsson@gmail.com> on Thursday June 28, 2007 @04:25AM (#19673153) Homepage Journal
    I'd be happy to clarify what "people-ready business [wikipedia.org]" means to me.
  • Try Pretty Ridiculous Business.

    Ready to restrict people with hideous DRM and milk them for every cent they'll spend. Ready to take on slogans from the people at large because their own ad execs can no longer stomach the BS long enough to produce a slogan.

  • TechCrunch wasn't much fun in the very early days. We were mostly talking to ourselves because readers were scarce. But as the site grew and more readers came along, things got exciting. The discussion in the comments to each blog post was as or more compelling than the actual news we were reporting.

    It looks like Michael Arrington got confused. He's written his MS assignment about Slashdot instead of his site!
  • This is what I challenge everyone. Let's make some copy (text) about what 'people-ready business' means to us, and by that I mean slam Microsoft rightfully so for putting small companies out of business, etc.

    Then post an exact copy of that text on every blog, forum and community we can find. Link to it everywhere. Have that be the #1 hit in every search engine. When people search for Microsoft and "People-Ready Business" let them find exactly Microsoft represents.
    • by RuBLed (995686)
      So what would the text be? This idea could get me entertained for the rest of the weekdays. Currently the M$ site holds the #1 in Google rankings.
      • Re: (Score:3, Interesting)

        by Enderandrew (866215)
        Here is the text without links, which it should let me post:

        -=-=-=-=-=-=-=-=-=-=-

        Recently Microsoft unveiled their new slogan, "People-ready business". They have asked bloggers to write about what exactly this means to them. As someone who has grown up on Microsoft technologies, not only in the home, but in the workplace as well, I feel that I am very qualified to write about what this means to me.

        Not everyone is a computer genius, and ever for those with strong technical skills, information technology is e
  • Things I have learned about making my business people-ready:

    - Running around naked is not good.
    - Shades are very important.
    - I can not kill or lethally wound people for no good reason.
    - If a human will not believe, peel off hand.
    - I can't say "negative" and "affirmative". I gotta say "no problemo" or "hasta la vista" or "chill out". Or randomly permutated combinations.

    The Terminator
  • by SgtChaireBourne (457691) on Thursday June 28, 2007 @05:38AM (#19673541) Homepage

    We're seeing too much of that on Slashdot these days, not just the astroturfers posting their messages, but endless bombardment of MS-oriented slashvertisements in place of real articles. Sometimes it's several content-free articles per day apparently posted just to keep MS in the headlines. How about easing up on that and getting back to technology?

    None of the negative coverage is getting through, such as a 30% return rate [itwire.com.au] for the Palladium testbed, so that suggests that Slashdot is a participant (willing or unwilling) in spreading that movement's marketing churn.

    A moratorium on MS churn, whether slashvertisements or otherwise, even one day a week or one week a month would do wonders to improve Slashdot. Let's leave political parties like MS on the sideline and re-focus on technology.

    • Re: (Score:3, Interesting)

      by stony3k (709718)
      I think the problem is that people can now use the Firehose to influence which stories we see. And since most people don't check the firehose too often, it can be (and maybe is being) influenced by the MS and Apple fans. That to me partly explains why we have been seeing too many of these stories lately. More interesting (and obscure) stories just don't pass muster.
  • To me, it sounds like MS is getting ready to milk its customers in ways unprecedented. And not only its customers, but the people. I thought that's the state's prerogative?

    I'd sue.
  • And of course, in Soviet Russia it would be "business ready people". Umm... wait a minute, that sounds more like the "in the free world" part of the joke... But that would mean that the original buzzphrase is for the "in Soviet Russia" part...

    Oh my God! MS is turning communist!
  • by geoff lane (93738) on Thursday June 28, 2007 @06:54AM (#19673893)
    It's always insightful to reverse a slogan and see what it means. Non-people ready business? People not ready business. People ready non-business?

    So the slogan is just a restatement of the normal situation. It's spin.
    • Re: (Score:3, Interesting)

      by potpie (706881)
      Well that's only if you negate it. If you reverse it, you get Microsoft's real slogan: Business Ready People.
  • by Taimat (944976) on Thursday June 28, 2007 @08:20AM (#19674347)
    And now.... Slashdot is helping Microsoft get the phrase "people ready business" out there, by posting a story about it, and using the phrase "people ready business" in the article... and, no doubt, numerous people will put "people ready business" into their replies to the article about "people ready business", thus, adding the number of times "people ready business" is on a single page...

    I for one, will not help contribute to this meaningless mentioning of the phrase "people ready business" in slashdot, which is helping microsoft get it's phrase "people ready business" higher up in google's rankings, and into people's heads...

    That's all I have to say about that....

    ps..... "people ready business"

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