A Chip on DVDs Could Prevent Theft 435
Dieppe writes "A simple chip added to a DVD disk could prevent retail theft. According to the AP article at MSNBC, the chip would be activated at the register to make a previously dark area of the DVD clear, and therefore readable. Could this help to stem the tide of the approximate $400 million dollars in losses from brick and mortar stores? Game console DVDs could also be protected this way too. Could this help to bring the prices down on DVD games and movies?"
Will it lower the cost? (Score:5, Interesting)
Re:Hahahah (Score:0, Interesting)
Believing that the price of something is in any way related to the cost of thing to the seller is deeply naive, a sure sign of a sucker.
Re:Why steal retail? (Score:3, Interesting)
I'm really sick of this shit. I buy movies that I like. I buy games. I even buy music. Why do I have to suffer?
I also have to wonder why they did this with an old technology. Supposedly we need to adopt the new blueray or hd-dvd formats. Why not focus on making the players for the new formats cheaper instead of "innovating" for old formats?
Re:Why steal retail? (Score:5, Interesting)
So that's why I always steal the DVDs from stores
How is this any better (Score:5, Interesting)
Re:Why steal retail? (Score:2, Interesting)
Now a bit more on topic...
The thief will just fence the stolen DVDs and be on his or her merry way to buy whatever drug of choice. Most likely the fence would be a pawn shop. What's to stop this pawn shop from getting a hold of one of these devices? If the pawn shop isn't eligible to obtain one, then they have two options: Steal one or package the DVDs up and get them to a reseller who will just then restock Best Buy or Target or whatever with the stolen goods.
I don't see what good this chip can do. It just causes more bullshit steps and solves nothing.
how does this prevent shrinkage? (Score:3, Interesting)
Re:History Says: Prices will go Up. (Score:5, Interesting)
Re:Sorta cool (Score:3, Interesting)
Re:Preemptive Strike! (Score:2, Interesting)
It sounds like some winding wire, a piece of cardboard, and a flash circuit will do.
i.e. fold the cardboard over like to make a cd mailer. tape the sides and wind the wire around it leaving the end open so you can insert / remove the disk. then charge the flash circuit and dump its capacitor through the winding wire.
Now where to get an non activated disk to play with?
Re:LOL (Score:3, Interesting)
Sometimes I enter a store and the alarm goes off - on the way out it doesn't, whether I've bought something or not.
Not really (Score:3, Interesting)
Nope, plastic disks with digital bits on them are being sold at tremendous cartel inflated hyper-gouging prices. And everyone and their cousin leroy knows that, hence why so little respect for the MAFIAA dons and their last century business models. The music and movie industries could make a lot more money and just elimnate all the DRM customer annoyances by just being realistic on prices, two bucks for a music CD, 3 bucks for a video DVD. Make them be impulse item priced, and people would by and large not even bother with downloading any more, and if they had continually dropped prices as tech advances allowed them, they could have about stopped so called "piracy" before it even got real popular. People by and large just hate to be price gouged, they lose all respect for the other side and act accordingly. The industry should look at lower per unit gross, but over all higher net by really upping volume of sales by DROPPING PRICES RADICALLY.
The doofuses who make the final pricing decisions on entertainment cartel distributed CDs and DVDs are mostly multi zillionaires who live in extremely expensive areas of the country and to them 20 bucks is chump change, nothing, like a quarter in your pocket or something, they *think* it's a cheap price, because they have no practical frame of reference compared to most people. Median US *household* income is 46 thousand bucks, it isn't $460,000 or one million 460,000 or ten million 460,000, which is what those media dons make, some huge a$$ lotta money. They have *no* practical frame of reference on pricing. They just can't relate. That's the main thing they just don't grok, which causes all the problems, and why they bribe off congress and whatnot to legislate in their business model. They just don't get it why their sales are dropping. And it's just plain stupid, they could probably make a lot more money just by being a little more realistic on retail pricing and going for a big push on volume sales.
Re:Hahahah (Score:3, Interesting)
Competitive markets actually work. That fancy computer you are sitting in front of is a result of one of the most horrifically competitive markets in the world (semiconductors), and that is why you have what would be a super computer in 1980 humming away on your desktop (or laptop). While the copyright owners are not playing by normal competitive rules, the stores that sell the DvDs are. Anything to reduce their costs is going to result in lower costs for the consumer.
Re:"A Chip on DVDs Could Prevent Theft" (Score:4, Interesting)
And if they ever do introduce this and you really want to protest it, you can take a bunch of DVDs to the cashier, watch as they activate all of them, then tell them you've changed your mind and no longer wish to purchase them.
More like: Will it be the next DRM? (Score:4, Interesting)
I mean, rhetoric about cutting down losses and all, well, it's good and fine. But here you have something that prevents a disc from being played, unless the correct key is sent to a chip. Are you thinking what I'm thinking, Pinky? Because I'm sure that someone at Sony just did. And if (ad absurdum) they didn't, then MS just did, in its quest to convince the MPAA and RIAA to make its own protection schemes the new entertainment centre standard.
I mean, it's a no brainer. Make the disc revert to opaque after a while, and have to be re-activated. So every time it has to be played in an authorized player.
As a bonus, it's got all the potential in the world to implement some other nasty roadblocks to fair use. E.g.,
- region coding. No more just messing with the firmware to make other region DVDs play, the chips for different regions can be physically tuned to different frequencies.
- killing the second-hand market for good. E.g., make the chip also contain a small flash area, just enough to hold the player's own key. The first time it's played, it stores the player's ID there, and subsequently refuses to activate on anything else. (Extra bonus: now you also need need to buy a new DVD each time you buy a new player.)
- limits on how often you can play the DVD. Pretty trivial: the chip also contains a counter, and when that limit is reached, it can no longer be activated. In the video market it actually has actually a legitimate use: mail-order rentals where you don't actually have to bring it back. But imagine the fun when your next Windows version has such a chip, to stop all those pirates from installing one copy of Windows on 20 machines. (And incidentally also stop anyone from reinstalling it more than once or twice after their hard drive failed, or they got pwned by a virus, or whatever.)
Etc.
And unlike just encryption, some of these can be a much bigger pain in the rear to defeat.
E.g., a counter on the chip can physically and irreversibly blow a tiny fuse for each time it's played. When it's out of fuses, that's it. There is no decryption key you can post on Digg or print on a t-shirt, that will bypass a physically destroyed circuit.
E.g., the chip doesn't need to be reprogrammable from outside in any form or shape. So there's no way to just crack its firmware to make it stay transparent. In fact, at that size and given that you want the absolute minimum power consumption, it doesn't need a firmware at all. It can simply be hard-wired.
Downside, there are physical ways to attack it, such as replacing the chip or marinating the disc in some chemical that neutralizes the dye. Both are a far bigger pain in the arse for Jack Sixpack than just downloading a cracked driver or firmware. I don't see Jack drilling holes and inserting micro-chips that gladly. Plus, it requires buying something tangible, such as a replacement chip, which is easier to trace and prosecute than an offshore warez site.
Re:"A Chip on DVDs Could Prevent Theft" (Score:2, Interesting)