Microsoft to Buy DoubleClick?

roscoetoon writes to tell us Bloomberg is reporting that Microsoft is in talks to buy DoubleClick. Seen as a move to compete against the Google advertising engine Double Click owners Hellman & Friedman are seeking a $2 billion payday. "The purchase would give Microsoft tools to battle Google Inc. for ads that appear on Web sites. DoubleClick works with advertisers to create online campaigns, such as streaming video clips to promote New Line Cinema's movie "The Number 23." The New York-based company's Dart technology monitors the performance of Internet ads for marketing companies."

Valuations

[Mateo_LeFou]

Youtube = 1.6 billion
DoubleClick = 2?

Your thoughts?

Perfect match

[Spazmania]

The company that does bloated and hated software buys the company that does bloated and hated internet ads. Its a perfect match.

Micosoft.com is under construction

[Mateo_LeFou]

"and coming soon"

I can't wait!

Just what we need

[Anonymous Coward]

Oh boy, the Zune of internet advertising. I'm sure the Google people are really worried.

Just so long...

[tverbeek]

Just so long as they don't patent the double-click.

Re:Micosoft?

[Anonymous Coward]

No, it's correct. My company (named after me, Mico) is in talks to buy DoubleClick.

Re:Micosoft?

[Goaway]

Slashdot "editors" do not "edit" submissions. This makes Slashdot "more real", according to CmdrTaco.

http://slashdot.org/comments.pl?sid=174297&thresho ld=0&commentsort=0&mode=thread&pid=14502339#145024 84 [slashdot.org]

Re:Micosoft?

[313373_bot]

No, Mycosoft is better: from the greek mycos, for fungus, and soft, for software. Virus infections, DRM infections and now ad infections? It surely resembles a nasty case of mycosis.

Re:Seriously, who doesn't filter DoubleClick?

[Doctor Memory]

snag the Google Toolbar, which I think blocks DoubleClick ads

If it doesn't now, it will after the acquisition!

In other news...

[mobby_6kl]

Apple (NASDAQ: AAPL) to buy RightClick.

This is good!

[Groo Wanderer]

You guys don't get it. Hopefully MS will buy doubleclick and make them THE source for all MS based adds. Instead of the boring old flash, or worse yet, non-interactive dull jpegs, you can now get ads enhanced with all sorts of advanced features. Instead of plain old JPEGs, you can see the glory of the new MS format. You can protect your video ads so they will only play in WiMP11 with DRM user enhancements. Flash? Yestertech, MS has their newer better version.

This will be absolute nirvana! Why? Because they sure as hell won't put out those bullshit DRM infected formats for linux, and I will never have to see their ads again. I won't even have to install a plugin to avoid them. Oh happy day.

          -Charlie

Re:Seriously, who doesn't filter DoubleClick?

[Anonymous Coward]

I have no problem at all blocking Microsoft domains too. Especially since I use Firefox on my Mac. In fact I'll do that now and see what if anything I miss...