Amazon Ad Sales to Compete With Google?

theodp writes "Today, Amazon confirmed that they are testing what some are calling 'Amazon-Sense', a paid ads program in its affiliate network that resembles Google's ad program." From the article: "The speculation about Amazon's potential AdSense clone arose from the statements made by one of the members of the e-tailer's associates program."

could be interesting

[DarkClown]

so i wonder how google will view this - if it's pay by the click then it will definitely be a violation of google's terms to run them on the same page as an adsense ad, but if not and is just putting up relevant product that only will yield commission as currently, then maybe google will not have a problem with it.
hopefully amazon will make their ads more attractive than the affiliate stuff they're doing now - it is ugly and not very effective, they seem to be more interested in the amazon logo taking up a quarter of the space than actually selling product, better off building your own ad units with their stuff..