henbane writes "Cringely is plugging a new method of advertising from Dr. Jim Kowalick and Mario Fantoni. Their book entitled 'E-Mailing Your Way to Sales With
the Taguchi Approach' is out in the autumn. What could be worse than a method which increases the returns on spam?"
The use of anthropomorphic terminology when dealing with computing systems
is a symptom of professional immaturity.
-- Edsger Dijkstra