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Microsoft Flip-flopping on Virtualization License
Posted by
samzenpus
on Thu Jun 21, 2007 03:18 AM
from the make-up-your-mind dept.
from the make-up-your-mind dept.
Cole writes "Microsoft came within a few hours of reversing its EULA-based ban on the virtualization of Vista Basic and Premium, only to cancel the announcement at the last minute. The company reached out to media and bloggers about the announcement and was ready to celebrate "user choice" before pulling the plug, apparently clinging to security excuses. From the article, "The threat of hypervisor malware affects Ultimate and Business editions just as much as Home Premium and Basic. As such, the only logical explanation is that Microsoft is using pricing to discourage users from virtualizing those OSes. Since when is a price tag an effective means of combating malware?" Something else must be going on here."
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Pisces writes "Over the past several days, Microsoft has flip-flopped on virtualization in Vista, with one ascribing the change in policy to concerns over DRM. A piece at Ars Technica raises another, more likely possibility: fear of Apple. Apple is technically an OEM, and could offer copies of Vista at a discounted price. 'All of this paints a picture in which Apple could use OEM pricing to offer Windows for its Macs at greatly reduced prices and running in a VM. The latter is absolutely crucial; telling users that they need to reboot into their Windows OS isn't nearly as sexy as, say, Coherence in Parallels. If you've never seen Coherence, it's quite amazing. You don't need to run Windows apps in a VM window of Vista. Instead, the apps appear to run in OS X itself, and the environment is (mostly) hidden away. VMWare also has similar technology, dubbed Unity.' Is Microsoft terrified of a world where Windows can be virtualized and forced to take a back seat to Mac OS X or Linux?"
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It's obvious (Score:5, Informative)
I suspect (hope) that desperation with the lack of popularity of Vista will force Microsoft's hand.
Re: (Score:3, Interesting)
Re:It's obvious (Score:5, Interesting)
Make it nice and expensive to obtain the credentials, or just use a clever licence agreement and that'll certainly stop the pesky open-source kids from meddling. The best thing is, if the DoJ decide to take an interest, MS can tell them that it's necessary for security.
I really can see Windows going the same as some console platforms. Either you make your software with permission or you don't do it at all.
Parent
Re: (Score:3, Insightful)
That's one of many reasons why I simply use Linux with a Windows 2000 VM for those games and other software I can't live without (and won't run in Wine).
Re: (Score:3, Insightful)
You can kinda already see it starting with the "Games for Windows" initiative. How long before a game (or any other app) needs to be digitally signed by MS before you can use it? Not for security or anything like that, but the manufacturer just has to pay MS it's dues so they can get their "Games for Windows" logo and the ability to run on the platform.
UAC for management (Score:5, Funny)
Parent
Re:It's obvious (Score:4, Funny)
Parent
Re: (Score:3, Funny)
How long until... (Score:3, Interesting)
Size Matters? (Score:3, Interesting)
Which, (assuming sarcasm on your part), wouldn't rule out the virtualisation restrictions being a contributory factory in to poor vista sales. I think we can take the poor sales as a given - if vista was flying off the shelves, MS wouldn't trouble with a "fact rich" campaign to persuade potential customers to "proceed with confidenc
Re:Size Matters? (Score:4, Interesting)
Which, (assuming sarcasm on your part), wouldn't rule out the virtualisation restrictions being a contributory factory in to poor vista sales.
Certainly. However, I think it's safe to assume - as my sarcasm intended - that EULA-limited virtualisation is only something a tiny minority of users would take into account.
(Especially since a quite reasonable interpretation of the EULA doesn't prevent you from, say, virtualising a copy of Vista on your Mac running OS X - ie: the most common end-user virtualisation scenario.)
I think we can take the poor sales as a given - if vista was flying off the shelves, MS wouldn't trouble with a "fact rich" campaign to persuade potential customers to "proceed with confidence". Whether or not sales is the same thing as popularity is another question, although Microsoft fans don't usually have a problem with the notion when contrasting Windows against Linux.
As with Office, Microsoft's biggest competitor to Vista is Windows XP. Vista sales are slow not because it is "bad", but because XP is well and truly "good enough". Hence, the take-up rate of Vista is basically that of new/replacement PC sales.
But let's not get sidetracked. Even if virtualisation isn't causing Vista's sales problems, it could still be seen as doing so, internally. For that matter, if MS were going to relent a little on the more controversial features of Vista, they're more likely to give ground over virtualisation than they are to back pedal over DRM, for example. And there's probably nothing they can do at this late stage about the hardware issues. So if they were inclined to throw the potential buyer a bone, it would pretty much have to be over virtualisation.
Not really much of a bone. The proportion of customers such an annoucement would sway is miniscule by any reasonable argument. I don't think even the craziest of sales droids believe that a meaningful (hell, even statistically valid) portion of their userbase is holding back because of perceived problems with virtualising certain versions of Vista.
Parent
Re:Virtualization - for the OS that can't multitas (Score:3, Informative)
I'm not sure I fully understand the article (Score:3, Interesting)
Since when is a license needed? (Score:4, Insightful)
Market Segmentation (Score:5, Insightful)
Seperate the user base by requirements. To match a low, medium and high priced product range, when there is no real difference between the actual products other than artificial restrictions.
By specifically disbaling certain features from the low versions, power users (the few who will touch Visat with a bargepole), will be forced to empty their bank accounts for the high version (Vista Ultimate/Business), otherwise they may just buy the version which could do everything they required (which would be cheaper).
Less revenue for Microsoft.
This is similar to the recent debate over MS Visual Studio Express vs. Professional. The former's EULA disallowing plugins of some variety which actually loaded fine. This forced users to buy the uncrippled version for actual development. More money to MS.
Re:Market Segmentation (Score:5, Insightful)
What do you prefer, that every copy cost more than the medium priced version does now? That people who can't afford the product not be able to buy one with only the features they USE for less?
Parent
The difference (Score:3, Insightful)
On the other hand, should I dare to mess with the software to bend to my will...
Re: (Score:3, Interesting)
And Microsoft aren't the only current practitioners either! (I note Oracle has something which is called a "Restricted Use" license).
Sesostris III
DUPE! (Score:5, Informative)
Price Tag (Score:5, Funny)
No kidding. (Score:5, Interesting)
The thing that's going on is market segmentation [wikipedia.org]. To put it briefly: Microsoft reckons that those customers who are likely to want to run Vista in a virtual environment have got the money to buy a more expensive version. It's the exact same principle as is used for pricing some commercial databases according to "number of CPUs in the system which is going to be running it" - anyone who's got the money to buy and the need to run a 16-processor system can probably afford to spend more on the database, regardless of whether there's any technical difference between the 16 processor version and the 8 processor version of the software.
Re:No kidding. (Score:5, Insightful)
The thing that's going on is market segmentation [wikipedia.org]. To put it briefly: Microsoft reckons that those customers who are likely to want to run Vista in a virtual environment have got the money to buy a more expensive version.
If it was that simple, Microsoft wouldn't conflict itself so much. There are many more things going on, not the least of which, is the virtualization on the Mac (not a core Mac user myself).
Mac+OSX has still many disadvantages on its own, the biggest of which is vendor support for software and games. Parallels integrates relatively seamlessly virtualized Windows into a Mac.
Under virtualization, you really don't need more than Vista Home, since you can't run Aero anyway, so people would naturally flock to that. Many PC owners are willing to switch to Mac today, as long as they have a seamless Windows experience, which they still need.
Microsoft isn't just trying to make a buck, they're trying to decrease the rate of Vista/Windows virtualization. The problem here is: they can't change the license of XP which is out there already and people run that on their Macs.
So the conflict (at least part of it) is: forbid virtualization on cheap Vista (and thus stiffle Vista adoption as people run their XP on Macs), or allow virtualization since XP already allows virtualization anyway.
And only after all those strategy issues are resolved, comes the question if Microsoft could make more buck with expensive virtualizable Vista: corporate customers usually need to virtualize Windows for testing. But they don't really need a ton of copies for that purpose. A 1000 employee company may need just 5-6 licenses for the 5-6 developers who specifically need to do testing of their software. Hence the buck making potential isn't really quite there.
Parent
Re: (Score:3, Insightful)
The barrier is just as artificial. An Intel Mac is no different from a modern PC, except that Apple has added some hardware detection to the OS so that it won't run on non-Apple hardware. Of course, this hasn't stopped enterprising hackers from figuring out ways around it.
Apple and Microsoft are both produc
Losing their platform (Score:5, Insightful)
They want to remain in control of the platform, if people use mac or linux as their main os and use Windows to run one of those not-yet-supported programs the power of Microsoft wil start to degrade...
Re: (Score:3, Interesting)
My guess is that they're stalling for time while getting a TPM savvy hypervisor in boot ROM. Antitrust authorities wouldn't be amused by this, hence the handwaving about malwa
Re: (Score:3, Interesting)
Can anyone corroborate this?
Or, even better, is the EULA available online somewhere where I could verify this statement for myself?
Apple doesn't even give you the choice (Score:5, Interesting)
And no, I am not a MS fanboy. I've been using Linux for more then ten years almost exclusively. Lack of hassle with licensing issues being one of the reasons for my choice of OS.
Re:Apple doesn't even give you the choice (Score:5, Insightful)
True-ish, and Apple certainly can't chuck any bricks in that particular greenhouse. However, there are a couple of mitigating factors:
If Apple doesn't sort this out soon they're going to start hacking off developers - virtualization is so darn useful. This will come to a head when 10.5 is released and betas of 10.6 go out and developers have to juggle past, present and future major versions of the x86 based OS - but the initiative will have to come from developers, via Apple - Parallels and VMWare have no strong incentive to break a sweat over it.
P.S. Also bear in mind that the last thing Apple want is, officially or otherwise, a "try-before-you-buy" route for OSX: even if the implementation was non-flakey, the first impression of playing with a new OS is always frustration because of the differences and the fact that your instinct is to plunge into "clever stuff" rather than work through the basics. Better if you are sold on the idea by an evangelist, part with cash, and have a $2000 incentive to get over having to press the fricking pretzel key instead of "ctrl".
Parent
The Mac Threat (Score:5, Insightful)
Microsoft isn't stupid, and they can see the writing on the wall. Switchers pose a problem for Microsoft, because most anecdotal evidence and many studies show that switchers don't switch back to Windows. Now before you bash me as an Apple fanboi, consider this: most people who leave Windows are looking for an out due to frustration. Even if you think Mac OS X is inferior to Windows, someone looking to get away from Windows might not be the most objective person in the world. Apple's plan is to get people to switch, to just taste OS X, and then count on them not going back to Windows. Intel Macs make it "safe" for users to try it, because they can always fall back to Windows if OS X doesn't work out for them.
The most ridiculous part of the MS strategy, though, is to assume people pay attention to the EULA anyway. I recently installed XP on my Intel Mac on to a boot camp partition. Parellels is smart enough to see the boot camp partition and run in VM mode. Is that "illegal"? Will Microsoft come kick in my door? Would I be able to do the same thing with Vista (probably) even though the EULA states I can't?
Re: (Score:3, Interesting)
But I think you're mistaken if you believe that people who choose to migrate from Windows are flocking to Macs. The fact is that if you're a Windows user with a PC, running Mac OS X entails buying a new piece of hardware that is probably more expensive than the PC you already have. Here in the UK, I've been a techie in the I.T/telecoms/security arena for some 20+ years now and I can count
Re:The Mac Threat (Score:4, Insightful)
People who are savvy enough to know that they can migrate their current machine to Linux aren't really the people that MS is afraid of leaving (they've already lost them or kept them, depending).
Parent
A few lines of Wisdom (Score:5, Insightful)
Mac OSX Home Premium 129$
Mac OSX Business 129$
Mac OSX Ultimate 129$
Ubuntu Home Basic 0$
Ubuntu Home Premium 0$
Ubuntu Business 0$
Ubuntu Ultimate 0$
A both OSes have home versions which allow restore of backuped Data...
For Vista you need Ultimate or Business to get restore functionality
Malware (Score:3, Funny)
Lame (Score:4, Insightful)
Surely, they don't mean to suggest that hypervisor rootkits stop being a threat as soon as the user ponies up the additional $210 or so for a Vista Ultimate edition?
Come on, M$, take your time and try to come up with a better excuse than that! Saying
Re: (Score:3, Interesting)
DRM Thing? (Score:5, Interesting)
Allowing home editions of Vista to be run in Virtual Machines would essentially make the DRM protection in Vista useless.
Let 'em shoot themselves the foot (Score:5, Interesting)
So leave Gates and Co alone. I don't want them to allow virtualization. It will make my job a whole lot easier.
Linux is the same way (Score:3, Funny)
The virtualizable version of Linux costs 2 and 3 times as much as the non-virtualizable version of Linux. Additionally, Linux has a restriction that each copy may only be running on one machine or disk drive at a time.
IE7 (Score:3, Interesting)
Web developers (developers, developers) without a Windows box cannot test websites for IE. And given IE's track record with standards compliance, this is not a good situation for Microsoft. I'm not buying a whole Windows box just to test websites in their crummy browser.
Re: (Score:3, Informative)
Re: (Score:3, Informative)
There are however some AWESOME Linux native games:
Zsnes (every super nintendo game)
Mupen (every Nintendo 64 game)
Urban Terror (Linux Native!)
Other than those all I really miss is Grand theft Auto, which doesn't run well in virtualization anyway, and Civilization 2, which also doesn't run great virtualized, and further, is pretty damned old these days, though still more playable than civ 3 or 4.
Re: (Score:3, Informative)
I have a few older games that I play under Cedega. When it works, it usually works pretty well.
Re: (Score:3, Insightful)
Within 3-4 years all this 'stuff doesn't work under virtualisation' will be ancient history - it's just going to take time for it to mature. We've just migrated all our servers to uber-powerful virtualisation boxes... if you spend 4 times as m
Re: (Score:3, Insightful)
And therein lies the problem. Microsoft views virtualization as the road to rampant piracy and I can't blame them given their software validation model. It is all about money in the end. Besides, allowing virtualization in these EULA restricted products would raise all kinds of questions (as well as litigation) from those that paid more for it in the higher priced product.
On the other hand, I could be just talking out of my ass since I am only guessing.
B.
Re:Why bother? (Score:5, Informative)
Parent
Re:Why bother? (Score:4, Funny)
Parent
Re: (Score:3, Interesting)
In my case, I have a dell axim x51v. Beautiful VGA screen, but I need outlook & activesync to get data on and off it easily as its windows mobile 5.
I use linux on most of my servers, but there's still the odd desktop app that keeps me tied to windows. Virtualization allows me to run that handful of apps while stick to linux for my main desktop. In this role though, windows XP is more than adequate. Vista would be a complete waste o
Re:Microsof is right (Score:4, Informative)
Parent
Re: (Score:3, Insightful)
No, sorry. The price is set by how much the consumer is willing to pay for the product, because products are NOT not inherently valuble. The trick is finding a balance between manufacture cost and sell price.
The only thing that keeps this practice in check normally is
Re: (Score:3, Interesting)
Without perfect price discrimination there will still be som